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Characteristics of Kineticism in contemporary fashion window display KCI 등재

현대 패션 윈도우 디스플레이에 나타난 키네티시즘 움직임 특성

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복식문화연구 (The Research Journal of the Costume Culture)
복식문화학회 (The Costume Culture Association)
초록

This study analyzes characteristics related to Kineticism found in different kinds of displays and arts in order to contemplate modern window displays. The standard of analysis is based on kinetic arts pioneer George Rickey’s six display factors. Projection features and movements were categorized into “Direct movements,” “Indirect movements,” and “Relative movements.” Results were obtained through analysis of different examples of each category. First, the most observed form of Kineticism was direct movements on the window display. Along with the development of science and techniques, a variety of divergent motional methods has arisen. After that followed indirect movement, which uses visual media and lights for presentation. The third was relative movements, which provides communication in practical experience; users’ motion is used to provide modification in vision. Fourth, we observed that direct movements and indirect movements can express fluidity depending on materials, inducing a sense of tension within the window display through visual stimuli together with dynamism from mechanical exposure. Fifth, when direct movements pair with relative movements, it triggers customer participation; though it does not deliberately induce participation, the effects are beyond expectation. Sixth, if indirect movements meet relative movements, the motion of lights offers a major stimulation to the customers along with various expressions, thus achieving an interactive domain.

목차
Abstract
 I. Introduction
 Ⅱ. Theoretical Background
  1. Window display
  2. Kineticism
  3. Characteristics of Kineticism
 Ⅲ. Characteristics of Kineticism in Fashion Window Display
  1. Direct movements
  2. Indirect movement
  3. Relative movements
  4. Direct movements + Indirect movements
  5. Direct movements + Relative movements
  6. Indirect movements + Relative movements
  7. Direct movement + Relative movements + Indirectmovements
 Ⅳ. Conclusion
 References
저자
  • Yerang Jeong(Dept. of Clothing & Textiles, Hanyang University, Korea) | 정예랑
  • Younhee Lee(Dept. of Clothing & Textiles, Hanyang University, Korea) | 이연희
  • Jung-A Yoon(Dept. of Clothing & Textiles, Hanyang University, Korea) | 윤정아 Corresponding author