水産經營論集 Vol 49 No 3 (p.15-28)

수산물 외식 소비자의 라이프스타일에 관한 연구

A Study of the Consumers’ Lifestyle on Seafood Dining Market
키워드 :
Seafood Dining Market,Lifestyle,Factor analysis,Food related lifestyle

목차

Abstract
Ⅰ. 서 론
Ⅱ. 이론적배경 및 선행연구
Ⅲ. 연구 설계
  1. 연구방법
  2. 변수의 조작적 정의
Ⅳ. 실증분석
  1. 표본의 특성
  2. 수산물 외식 라이프스타일 요인 분석
  3. 추구집단별 수산물 외식 라이프스타일 분석
Ⅳ. 결 론
REFERENCES

초록

This study categorized Korean seafood diners according to their lifestyle attributes of seafood consumption. This categorization facilitated to set more detailed marketing strategies to each consumer groups so it can lead to promote seafood dining industry in Korea. For this study, a survey was conducted from September 10 to October 9, 2017 in the form of self-completed surveys from seafood restaurant diners living in Busan, Korea. A total of 251 questionnaires were collected and used for data analysis.
The results were as follows. There were eight attributes of lifestyle which Korean seafood diners have had such as ‘rationality’, ‘freshness’, ‘taste’, ‘health’, ‘ambiance’, ‘the latest trend of seafood dining’, ‘scarcity’ and ‘familiarity’.
The largest number of respondents(154 out of 251, 61.4%) responded that they considered ‘rationality’ important when choosing their seafood restaurants among the eight attributes. ‘freshness(135 out of 251, 53.8%)’ was followed. ‘the latest trend of seafood dining’ and ‘familiarity’ were the ones that the smallest number of respondents(61.4, 10.8%) considered those as significant attributes for their seafood restaurants selection.