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학교급식에서의 친환경농산물 사용 확대를 위한 지불의사분석 KCI 등재

Willingness-to-Pay on Increase of Usage for Environmental-friendly Agricultural Product in School Food Service

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한국유기농업학회지 (Korea Journal of Organic Agriculture)
한국유기농업학회 (Korea Association Of Organic Agriculture)
초록

The objective of this study is to analyze the factors increased use of environmentalfriendly agricultural product in school food service. For this, I surveyed the perceptions on environmental-friendly agricultural product and willingness-to-pay for increasing use to 500 parents of elementary, middle and high school. As a result, the perception of environment and safety is the highest, but health and consumption is the lowest. The average of willingness-to-pay is about 12,136 Won per month. But 14.2 percent of the total respondents said that they did not have a willingness-to-pay, and 62.6 percent said that they would pay an additional 10,000 won or less. The factors affecting the willingness-to-pay were gender, income, health and consumption factors. Despite the low level of parents’ perception of the health and consumption factors for environmental-friendly agricultural products, health and consumption factors affect statistically significant on the willingness-to-pay compared to others. Most of the promotion and education of environmental-friendly agricultural products has focused on safety, but this study suggests that education on the health and correct consumption of environmental-friendly agricultural products is important.

목차
Ⅰ. 서 론
 Ⅱ. 연구방법
  1. 자료
  2. 친환경농업 및 농산물에 대한 인식
  3. 학교급식에서의 친환경농산물 사용 확대를 위한 추가지불의사
 Ⅲ. 연구결과
  1. 친환경농산물 구매경로
  2. 친환경농업 및 친환경농산물에 대한 인식
  3. 학교급식에서의 친환경농산물 사용 확대에 따른 추가지불의사
  4. 추가지불의사금액에 영향을 미치는 요인
 Ⅳ. 요약 및 결론
 References
저자
  • 양성범(단국대학교 환경자원경제학과) | Yang Sung-Bum Corresponding author