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시즈닝에 따른 아동용 고단백 스낵의 구매행동 및 소비자 기호도 연구 KCI 등재

Children’s Purchase Behavior and Preference for High Protein Snacks according to Seasonings

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韓國食生活文化學會誌 (한국식생활문화학회지)
한국식생활문화학회 (The Korean Society Of Food Culture)
초록

This study was conducted to evaluate children’s purchase behavior (frequency of snack consumption and purchase) and preference for high protein snack products developed for weight control and nutritional balance. A total of 80 elementary school students (from the 3rd to 6th graders) in the Gyeonggi-do learning center were participated and 76 were used for the analysis. The most common response for liking snacks was taste (71.4%), and the most preferred types of snacks were chips (42.1%) and puff snacks (34.2%). The highest frequency of snack ingestion was 1-3 times per week (48; 63.2%), and the main purchasers were parents (65.8%). Cheese, corn and chili flavors were more preferred than the control, while yogurt taste was slightly less preferred than the control. The results of this study showed the possibility of commercialization of new protein snacks according to children’s seasoning preference and provide the insights into the snack preferences of children as main consumers.

목차
Abstract
 I. 서 론
 II. 연구 내용 및 방법
  1. 조사 대상 및 기간
  2. 조사 내용 및 방법
  3. 분석 방법
 III. 결과 및 고찰
  1. 인구통계학적 분석
  2. 구매행동 분석
  3. 시료의 관능적 특성 및 기호도
  4. 시료 별 감각적 특성의 시각화
  5. 시료 4종에 대한 친숙함, 구매의사, 추천의사
 IV. 결론 및 요약
 References
저자
  • 양준영(이화여자대학교 식품영양학과) | Jun Young Yang (Department of Nutritional Science & Food Management, Ewha Womans University)
  • 오혜인(이화여자대학교 식품영양학과) | Hye In Oh (Department of Nutritional Science & Food Management, Ewha Womans University)
  • 장진아(이화여자대학교 식품영양학과) | Jin A Jang (Department of Nutritional Science & Food Management, Ewha Womans University)
  • 오지은(이화여자대학교 신산업융합대학) | Ji Eun Oh (College of Science and Industry, Convergence, Ewha Womans University)
  • 강남이(을지대학교 식품영양학과) | Nam E Kang (Department of Food and Nutrition, Eulji University)
  • 조미숙(이화여자대학교 식품영양학과) | Mi Sook Cho (Department of Nutritional Science & Food Management, Ewha Womans University) Corresponding author