韓國食生活文化學會誌 제33권 제6호 (p.558-566)

|Original Articles|
식용곤충식품에 대한 소비자 인식 연구

Study on Consumers’ Perception of Edible Insect Foods
키워드 :
edible Insect foods,consumer,perception,importance,satisfaction

목차

Abstract
I. 서 론
II. 연구 내용 및 방법
  1. 조사대상 및 기간
  2. 조사내용 및 방법
  3. 자료분석
III. 결과 및 고찰
  1. 조사대상자의 일반적 특성
  2. 성별에 따른 식용곤충식품에 대한 인식
  3. 성별에 따른 식용곤충식품 선택속성에 대한 중요도
  4. 성별에 따른 식용곤충식품 선택속성에 대한 만족도
  5. 식용곤충식품 선택속성에 대한 중요도-만족도 차이분석
  6. 식용곤충식품 선택속성에 대한 중요도-만족도 분석
IV. 요약 및 결론
References

초록

This study examined the consumers’ perception of edible insect foods and carried out importance-satisfaction research on the choice attributes of edible insect foods. Through this, the potential of food materials as future food resources was evaluated and foundational data was provided to devise marketing strategies required to develop products made from edible insect foods. According to the results, females had more information on edible insect foods than males (p<0.05), and males gained higher points in trying new foods (p<0.001), overall satisfaction (p<0.001), and purchase intention (p<0.01) than females. Both importance (p<0.05) and satisfaction (p<0.001) about the mean of the choice attributes of edible insects were higher in males than females. The sustenance area showed high importance and high satisfaction, including taste, smell, freshness, sanitation, safety, and shelf-life. Accordingly, to understand edible insect foods properly, it is important to deliver information constantly and publicize them aggressively. In addition, it is necessary to develop various kinds of food made from edible insect foods and functional foods utilizing their nutritive value.