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An Empirical Analysis on Optimal Oder Quantity of Perishable and Seasonal Products : A Practical Application of Newsvendor Model in Retail KCI 등재

신선·시즌 상품의 최적 주문량 산정 문제에 대한 실증적 분석 : 소매유통업에서 뉴스벤더 모델의 적용

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한국산업경영시스템학회지 (Journal of Society of Korea Industrial and Systems Engineering)
한국산업경영시스템학회 (Society of Korea Industrial and Systems Engineering)
초록

Although retailers deals with a large number of single-term inventory items, but few cases have been considered in the areas of practical decision making. However, recent moves to strengthen fair trade have created a real need for single-period inventory decision-making problems. This study addresses the problem of ordering quantity decisions that are expected to maximize profits using classical newsvendor models. The research target is data on seasonal and perishable products from retail. We also use data from retailers to actually apply the newsvendor model and calculate the results to compare performance. It also suggests solutions for estimating demand for products sold in order to apply newsvendor models that utilize actual demand ratio versus forecast demand. This study would like to examine the effectiveness of this research through data analysis and make some suggestions for applying it to reality.

목차
1. 서 론
 2. 연구 설계 및 방법
 3. 분석 및 결과
  3.1 회귀분석을 이용한 품절된 상품의 수요량 추정
  3.2 정규분포 예측을 위한 평균과 표준편차 계산
  3.3 A/F비율의 정규성 검증
  3.4 뉴스벤더 모델을 이용한 주문량 산정
  3.5 주문량에 따른 성과치 비교
 4. 결 론
 References
저자
  • Geon-Ho Noh(Department of Management Consulting, Hanyang University) | 노건호
  • Seung-June Hwang(Department of Management Consulting, Hanyang University) | 황승준 Corresponding Author