水産經營論集 Vol 50 No 1 (p.39-54)

인구 통계적 특성에 따른 수산물 외식 소비행태에 관한 연구

A Study of the Seafood Dining Consumer Behavior by Demographic Characteristics
키워드 :
Seafood Dining Market,Demographics characteristics,Seafood Consum

목차

Abstract
Ⅰ. 서 론
Ⅱ. 이론적 배경 및 선행연구
Ⅲ. 연구 설계
  1. 조사 대상 및 연구기간
  2. 조사 내용 및 분석 방법
Ⅳ. 실증분석
  1. 표본의 특성
  2. 수산물 외식 소비
  3. 연령별 수산물 외식 소비
  4. 성별에 따른 수산물 외식 소비행태 분석
Ⅳ. 결 론
REFERENCES

초록

The purpose of this paper is to analyze the difference of seafood dining consumer behavior by demographic characteristics (age, gender). This research surveyed 251 people in Busan, Korea. t-test, one-way ANOVA, and MDS were used to identify the difference of consumer behavior by demographics. The result of the research revealed the difference between demographic characteristics and seafood dining consumption. 20’s showed to accept the trendy dining culture represented by salmon, sushi and shrimp, and 30’s also have similar tendency. 40’s have higher spending tendency to seafood dining like tuna restaurants. 50’s and 60’s showed conservative consumption propensity represented by grilled fish, braised fish and raw fish restaurants. In gender analysis, male have higher frequency than female about grilled eel. In the future, the seafood dining market would be reorganized with the expansion of sushi, salmon and shrimp dishes, which can be classified as a new dining market. In this research, we suggested fisheries supply and production strategies according to age and gender.