SUSTAINED PARTICIPATION IN VIRTUAL COMMUNITIES FROM A SELF-DETERMINATION PERSPECTIVE - koreascholar

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SUSTAINED PARTICIPATION IN VIRTUAL COMMUNITIES FROM A SELF-DETERMINATION PERSPECTIVE

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URLhttps://db.koreascholar.com/Article/Detail/372401

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.1-2

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

sustained participation self-determination theory virtual community identification basic psychological needs community artifacts

저자

Zhe Zhang(Fudan University, P. R. China)

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