Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris , Fashion, Culture and Design Management in Sustainable Environment (p.4-8)

SUBJECTIVE WELL-BEING AND BRAND LUXURY: A COMPARATIVE DISCUSSION BETWEEN PHYSICAL STORES AND E-RETAILERS

키워드 :
subjective well-being,luxury,shopping channels,hedonic shopping value,customer experience

목차

Introduction
Hedonic shopping value and SWB
Brand luxury, hedonic shopping experience, and SWB
Methodology
Result
Discussion and Conclusion
References