Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris , Fashion, Culture and Design Management in Sustainable Environment (p.14-16)

ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR

키워드 :
SMEs,fashion industry,trademark,social media,performance,internationalization.

목차

Introduction
Theoretical Development
Research Design
Result and Conclusion

초록

Introduction
Theoretical Development
Research Design
Result and Conclusion