Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris , Fashion, Culture and Design Management in Sustainable Environment (p.17-17)

THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL

키워드 :
AR (Augmented Reality),telepresence,vividness,interactivity,behavioral control,cognitive control