Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris , Fashion, Culture and Design Management in Sustainable Environment (p.18-21)

THE ROLE OF FASHION BLOGGER CREDIBILITY, HOMOPHILY AND ENGAGEMENT ON FOLLOWERS’ INTENTIONS TO BUY FASHION PRODUCTS. RESULTS OF A BINATIONAL STUDY.

키워드 :
blogger credibility,engagement,homophily,e-WOM,purchase intention

목차

Introduction
Theoretical Background and Research Model
Research Design
Result and Conclusion
References