Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris , Fashion, Culture and Design Management in Sustainable Environment (p.22-26)

GETTING UP CLOSE AND PERSONAL: THE USE OF SOCIAL MEDIA BY ONLINE FASHION RETAILER CEOS

키워드 :
social media,online fashion retailer,CEO image,attitude toward the retailers,purchase intention

목차

Introduction
Hypothesis Development
Method
Results
Discussion
References