Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris , Fashion, Culture and Design Management in Sustainable Environment (p.35-35)

EXAMINING THE EFFECTIVENESS OF FASHION MARKETING ON SOCIAL MEDIA: AN EXPERIMENT ON INFLUENCER’S REPUTATION, POST TYPE, AND ONLINE EWOM VALENCE

키워드 :
REAN model,account reputation,producer-generated content,user-generated content,eWOM