Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris , Fashion, Culture and Design Management in Sustainable Environment (p.36-40)

THE ROLE OF PLOT DIVERSITY IN DIGITAL BRAND STORYTELLING: FOCUSING ON SELF-REFERENCING AND BRAND ANTHROPOMORPHISM

키워드 :
digital,storytelling,brand video,self-referencing,anthropomorphism

목차

Introduction
Literature Review
Methodology
Results
Discussion and Conclusion
Reference