산경연구논집 (IJIDB) Vol. 10 No. 9 (p.45-52)

The Effect of Mobile Tourism App Characteristics on Perceived Value, Satisfaction and Behavioral Intention

모바일 관광 앱 서비스특성이 지각된 가치, 만족 및 행동의도에 미치는 영향
키워드 :
Tourism,Perceived Value,Satisfaction,Behavioral Intention

목차

Abstract
1. 서론
2. 이론적 배경
   2.1. 모바일 관광 앱
   2.2. 지각된 가치
   2.3. 만족 및 행동의도
3. 연구설계
   3.1. 연구가설
   3.2. 변수의 조작적 정의
   3.3. 자료수집 및 분석방법
4. 실증분석
   4.1. 표본의 일반적 특성
   4.2. 측정모형
   4.3. 가설검증
5. 결론 및 시사점
References

초록

Purpose - This study examined the relationship between the priorities of information, usability, mobility, reliability and empathy, which are the lower dimensions of mobile tourism app service characteristics, on the perceived value and satisfaction of tourists.
Research design, data, methodology - Data collection was conducted from June 10, 2019 to June 20, 2019, and a total of 500 questionnaires were distributed to collect 352 copies. Factor analysis, reliability verification, and covariance structure analysis were carried out using SPSS 23.0 and AMOS 23.0 for 321 parts for statistical analysis.
Results - First, information, mobility, reliability, and empathy have a significant effect on perceived value. However, usefulness did not appear to have a significant effect on perceived value. This analysis results can increase the reliability of the tourism app, it can be seen that the accurate tourist information services are used in the tourist app or in the place required. Second, information, usability, mobility, and empathy had a significant effect on satisfaction. However, reliability did not have a significant effect on satisfaction. Third, perceived value had a significant effect on satisfaction. Fourth, it had a significant effect on information, empathy, and intention to use. However, the usefulness, mobility, and reliability did not have a significant effect on the behavioral intention. Lastly, perceived value and satisfaction had a significant effect on behavioral intention.
Conclusions - The analysis result is that the tourism app that is being used is provided with a reliable and accurate tourism information service, it can be seen that you are using the tourism app in the place or on the go. Therefore, it is relatively difficult to use the tourism app, and it is easy to understand the contents of the service and timely information. Therefore, it is possible to communicate with other users and provide customized services according to needs and desires. The study has the following limitations. This may influence the progress of the research because the respondents' responses to the mobile tourism app service are from different experiences. In addition the accuracy of providing accurate information, the usefulness of using the mobile tourism app, and the ease of communicating with other users can be understood as being relatively satisfactory.