논문 상세보기

The Success Plan of the K-pop Industry through the Case of BTS KCI 등재

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/380745
구독 기관 인증 시 무료 이용이 가능합니다. 4,900원
사회적질연구 (Korean Journal of Social Quality)
한국사회적질학회 (Korean Association on Social Quality)
초록

Recently, K-pop is leading the development of Korean pop culture. And it has established itself as a culture that is accepted and maintained voluntarily by the public worldwide. Cultural development in a region is important because it is a product of the social quality of society. With the debut of ‘Seo Taiji and Boys’ in 1992, the idol group music began in Korea. At present, BTS has formed a global fandom and has become one of the most successful cases among Hallyu content. Therefore, for the development of Korean pop music industry, this study analyzes in various ways what strategies of BTS have made them successful.

목차
ABSTRACT
1 | INTRODUCTION
2 | THE SPREAD OF THE KOREAN WAVE AND K-POP
3 | ANALYSIS OF SUCCESS FACTORS OF K-POP AND BTS
4 | ECONOMIC SUCCESS OF BTS AND ITS MEANING
5 | CONCLUSION
REFERENCES
저자
  • Shi-hyeong Song(Gukje Cyber University, South Korea) Corresponding Author