水産經營論集 Vol 50 No 3 (p.59-71)

관광특구 활성화를 위한 내수면 관광자원화 전략 -가치프레임 분석을 중심으로-

Strategies for the Development of Tourism Resources in the Inland Waters for the Revitalization of Special Tourist Zone - Focus on value frame analysis -
키워드 :
Stakeholders,Language Network Method,Value Frame Analysis,R-Studio

목차

Abstract
Ⅰ. 서 론
Ⅱ. 이론적 배경
   1. 관광특구에 대한 문헌연구
   2. 프레임 분석
   3. 가치 프레임 분석 선행연구
Ⅲ. 연구방법
   1. 프레임 분석의 측정 프레임 분류
   2. 자료수집
   3. 프레임 분석 방법
Ⅵ. 실증 분석
   1. 분석 결과
Ⅴ. 결 론
REFERENCES

초록

In terms of coastal and marine tourism, Busan’s Haeundae had the nation’s representativeness, and is pushing for many kinds of related policies to revitalize the special tourism zone. Due to a drop in the number of beach users, it is inevitable for the Haeundae Special Tourist Zone to face active responses to new trends emerging in the global tourism market. Therefore, the purpose of this study is to present a tourism strategy for making the Suyeong River as a more competitive ourist resource along the zone. First, a language network analysis is conducted through interviews to understand the ideas of interest groups for the river cruise activation project. Second, the frame structure of stakeholders is used to analyze solutions by comparing the similarities and differences in recognition frames of interest groups. Third, we intend to analyze the detailed frame types of stakeholders and present new alternatives based on the structure of relationships between types.