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An Empirical Analysis on the Compromised Delivery Model of Traditional Market Using Delivery Application KCI 등재

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산경연구논집 (JIDB) (산경연구논집)
한국유통과학회 (Korea Distribution Science Association)
초록

Purpose - The purpose of this study was to propose a win-win development plan for not only suppliers of delivery applications but also traditional market vendor companies and delivery riders by analyzing existing delivery models and presenting a new delivery model to enhance competitiveness of the traditional market using delivery apps.
Research desgin, data, and methodology - Specifically, small retailers, such as traditional markets and supermarkets, presented a compromised delivery model that utilizes the platform of specialized delivery app service providers for order reception, and that the delivery is delivered by delivery systems jointly hired by Vendor companies, such as franchising companies. To validate the significance of the trade-off delivery model, a cost-benefit analysis was conducted by those involved in the delivery application.
Results - From the perspective of suppliers of specialized delivery applications, it is analyzed that the use of specialized delivery applications in traditional markets will be a new market opportunity for service providers to achieve increased sales. It is expected that consumer choice and satisfaction will be increased as convenience and accessibility of traditional market businesses that were available only through direct visit from the user side of the delivery application will be expanded. From the standpoint of delivery application franchises, it is analyzed that they can seek to increase sales and increase customer service as well as ease labor cost burden due to joint employment of delivery riders. The delivery rider will be able to seek to improve customer service due to job security, wage stability, risk reduction and overheated competition due to direct employment.
Conclusion - In conclusion, the compromised delivery model solved the problems raised in the preceding study conducted on delivery application suppliers, users, franchises, and riders to establish that it could be a strategic alternative to increasing sales and expanding detailed rights for the self-employed in the traditional market, which are experiencing difficulties in management. However, the adoption of a compromise delivery model requires social consensus from those involved in the delivery application and requires legal, institutional and policy support, which will require continued follow-up research on the delivery model in the future.

목차
Abstract
1. 서론
2. 배송모형 분석
    2.1. 배달앱 시장현황 분석
    2.2. 배달앱 배송모형분석
3. 배달앱 서비스 실태 분석
    3.1. 연구방법
    3.2. 분석결과
4. 절충형 배송모형 분석
    4.1. 절충형 배송모형의 설계와 운영
    4.2. 절충형 배송모형의 비용편익분석
5. 결론
References
저자
  • Chang-Kwon YOO(Department of Physical Distribution, Daejeon University) | 유창권
  • Gi-Pyoung KIM(Department of Physical Distribution, Daejeon University) | 김기평 Corresponding Author