韓國食生活文化學會誌 제34권 제6호 (p.697-706)

|연구논문|
성별에 따른 중년층의 가정간편식에 대한 소비행동과 선택속성

Consumption Behaviors and Selective Attributes of Home Meal Replacement in Middle-aged Adults according to Gender
키워드 :
Consumption,home meal replacement,importance-performance analysis,Korean middle-aged adult,selective attribute

목차

Abstract
I. 서 론
II. 연구내용 및 방법
   1. 연구대상 및 기간
   2. 연구내용 및 방법
   3. 통계 처리
III. 결과 및 고찰
   1. 연구대상자의 일반사항
   2. 성별에 따른 가정간편식 구매이유와 소비
   3. 성별에 따른 가정간편식 제품군의 선호도와 만족도
   4. 가정간편식 선택속성의 요인분석
   5. 성별에 따른 가정간편식 선택속성에 대한 중요도와 만족도
   6. 성별에 따른 가정간편식의 선택속성 항목의 중요도-만족도분석(IPA)
   7. 시판 중인 가정간편식의 개선점
IV. 요약 및 결론
References

초록

The purpose of this study was to investigate and compare the consumption behaviors for purchase of Home Meal Replacement (HMR) products and importance and satisfaction on selective attributes of HMR in middle-aged adults by gender. The subjects were 919 middle-aged adults (400 males and 519 females; 40 to 64 years) residing in Seoul and its metropolitan area, who have HMR purchasing experience. The survey was conducted from January to August 2018. Statistical analysis was performed using SPSS 23.0 program. Consumption frequency of HMR products in male and female subjects was 1-2 times a month by 42.3% and 40.8% and 4-6 times a month by 26.8% and 19.8%, respectively (p<0.05). Reasons for purchasing HMR in male and female subjects were shown significantly different from saving time by 44.8% and 50.5% and easy cooking by 25.8% and 16.6%, respectively (p<0.01). HMR products with high preference and satisfaction for the subjects included Gimbap, precooked dried rice, and frozen food. According to the Importance-Performance Analysis (IPA), selective attributes of HMR with high importance and low satisfaction in the second quadrant were food additives, origin, nutrient content, and price, for both male and female subjects; additionally, hygiene was a factor included only by female subjects. Therefore, these results suggest that it is needed to consider to produce HMR products with improved qualities using reliable food materials and ingredients and to maintain competitive pricing for the expansion of HMR products consumption of middle-aged adults.