The purpose of this study was to investigate the effect of shading on the growth and productivity of strawberries. Photosynthesis was normally achieved under natural light without shading treatment, and vegetative growth of under- and aboveground part of strawberry plants were excellent. Strawberry fruit productivity and quality were different depending on shading conditions. In natural light, they were improved possibly by balanced vegetative and reproductive growth. However, under light-shading conditions with insufficient sunshine, photosynthetic activity deteriorated and carbohydrate production was therfore inadequate; this adversely affected plant height and quality. The negative effects were more pronounced at 50% shading condition. Shading treatments resulting in insufficient sunshine had a detrimental impact on plant productivity and growth; this implies that proper shading conditions could heip improve yield and fruit quality.