韓國食生活文化學會誌 제35권 제1호 (p.55-64)

미쉐린 레스토랑 선택속성 중요도와 만족도에 관한 연구 - 스타 레스토랑과 빕 구르망 레스토랑을 중심으로 -

A Study on Importance and Satisfaction of Michelin Restaurant Selection Attributes - Starred Restaurants and Bib Gourmand Restaurants -
키워드 :
Michelin restaurant,selection attributes,importance,satisfaction,IPA

목차

Abstract
I. 서 론
II. 연구 내용 및 방법
   1. 연구대상 및 자료수집
   2. 조사내용 및 분석방법
III. 결과 및 고찰
   1. 조사대상자의 인구통계학적 특징
   2. 미쉐린 레스토랑 고객의 이용특성과 미쉐린 가이드 구매특성
   3. 스타 레스토랑 선택속성의 중요도-만족도 분석
   4. 빕 구르망 레스토랑 선택속성의 중요도-만족도 분석
IV. 요약 및 결론
References

초록

This study on the importance and satisfaction of selection attributes for customers using Michelin restaurants. The survey was conducted on 309 respondents who had visited and used restaurants by classifying the Michelin restaurants into starred restaurants and Bib Gourmand restaurants. The data was collected and the frequency analysis, t-test verification, and IPA analysis were performed using the SPSS 25.0 statistical program. The results of the study examined the difference between the importance and satisfaction of the choice of starred restaurants. Overall, the importance was higher than satisfaction. The importance of hygiene and cleanliness was recognized by many customers that the expectation for the overall Starred restaurants was very high. Bib Gourmand, showed that the importance was higher than satisfaction. In terms of importance and satisfaction, the taste of food is the most important and the satisfaction is high. Comparing the IPA analysis of the attributes of 1) hygiene and cleanliness, food quality, convenience, and facade of food, 2) service professionalism and variety of menus, 3) food price, atmosphere and amount, and 4) the attitude and kindness of the employees were shown. This study has great significance in providing practical basic data for the management of domestic Michelin restaurants.