감성과학 Vol.23 No.1 (p.57-68)

Adopting Design Thinking for Website Innovation: Case Studies of Korean Award Winners

  • 발행기관:
    한국감성과학회 [The Korean Society For Emotion & Sensibility]
  • 간행물:
    감성과학 [Korean Journal of the science of Emotion & sensibility]
  • 발행일:
    2020년 3월
  • 저자 :
    Yu-Jin Kim
  • 언어 :
    ENG
  • URL:
    http://db.koreascholar.com/article.aspx?code=391890 [ URL 복사 ]

목차

Abstract
1. Introduction
2. Design-thinking-driven WebDevelopment Process
3. Research Methodology
4. Results
   4.1. Case 1: Amorepacific Global Website
   4.2. Case 2: Chungjungone Brand Website
   4.3. Case 3: SK Telecom T-world Service Website
   4.4. Case 4: KT Olleh Shop Website
5. Discussion
6. Conclusion
REFERENCES

초록

This research investigates how digital design agencies and client companies incorporate design thinking―a human-centered approach to solving difficult problems―into their website development processes. Based on a literature review on the design-thinking-driven web development process, multiple case studies of award-winning website projects were performed by in-depth interviews with key practitioners. Through analyses of these cases, their user-centered approaches for website innovation were identified according to the following four phases: web planning (discovery and defining phases) and web design and development (development and delivery phases). Moreover, distinct approaches of design thinking practices were identified according to two website types: a brand promotion website with a killer brand storytelling approach; and a service channel website with a strategic UI/UX-driven approach. Next, the key success drivers of these website projects were suggested in light of the typical themes of design thinking (i.e., human centeredness, research based, context awareness, and collaboration). Some practical limitations were also found in adopting the design-thinking-driven web development process, such as limited research methods and tools, and insufficient prototyping and experimentation. Along with these limitations, it was also discovered that current digital design agencies still face the following challenges in adopting the design-thinking-driven web development process: building a long-term, playful partnership with clients; leveraging decision-makers' design thinking awareness; and coping with limited resources (design thinking practitioners, budgets, and schedules).