中國學 제71집 (p.23-38)

浅析网络小说IP的产业化发展 ― 以网络IP《花千骨》为例

A Study on the Industrialization Development of Internet Novel IP : The Case of Internet Novel IP “Hua Qiangu”
키워드 :
网络小说IP,P改编剧,内容产业,版权运营,产业化模式,Internet Novel IP,IP adaptation,Content industry,Copyright operation,Industrialization model

목차

摘要
1、绪论
   1)研究背景和目的
   2)先行研究
2. 网络小说IP产业化发展的现状
   1)网络小说IP的发展阶段
   2)网络小说IP产业化的特征
3. 网络小说IP产业化发展的路径分析
   1) 以内容生产为核心的IP产业化模式
   2) 品牌IP再生产的产业化模式
4. 网络小说IP产业化存在的问题和方案
   1)网络小说IP产业化存在的问题
   2) 网络小说IP产业化发展的方案
5. 结论
参考文献
논문초록

초록

近年来,由于互联网的迅速发展,互联网打通了连接影视、网络游戏、动漫的产业 链,从而使以网络小说IP为中心的“泛娱乐”产业格局能够实现。然而,与国外相对完整 成熟的IP产业链相比,中国的网络小说IP产业依然存在很多问题。基于文化产业价值链, 网络小说IP开发应以内容为核心,警惕市场迎合主义“重利益,轻文化”的短视行为,通 过影视作品、动漫、游戏与衍生品等全产业链的跨界融合,推行横向成群,纵向成链的一 体化战略,协同打造一个明星IP。作为中国文化产业泛娱乐新生态的新兴热门资源,网络 小说IP的价值不仅是影视剧的改编,随着影视行业的理性回归和战略升级,这些热门的网 络小说IP作品还会源源不断的输出它的价值,届时文化产业泛娱乐新生态也将逐渐成型, 以一种新的形式为文化IP产业提供更加广阔的发展环境。
The Internet has opened an industry chain connecting movies, TV, online games and animation, so the IP of online novels is not limited to movie adaptations, but also includes games, anime, and peripheral products. The gradual improvement of the online novel copyright trading market is the transformation of the IP Internet providing a development environment, and building a complete industrial model can make popular IP play a higher value. However, compared with the relatively complete and mature IP industry chain abroad, China's online novel IP industry still has many problems. The problems of the IP industry of online novels have become more and more obvious, and the quality of works is uneven; the main body of each link of the industrial chain is lacking in union; the value of brand IP has not been maximized. The popularity of online novel IP indicates that the industry has recognized the characteristic of "content is king" in the cultural and creative industry, IP development is a long-term process, and it is vigilant that the market caters to the short-sighted behavior of "emphasis on interests and light on culture" This paper discusses the problems of IP development of Internet novel by analyzing the status quo of IP development, analyzing its characteristics and summarizing the mode of IP industrialization of Internet novel from the angle of culture industry development, taking IP as the object of research. Based on the development of the cultural industry value chain, it proposes solutions on how to convert online novel IP into high-quality IP resources and how to develop new models under the original industrial model, with a view to providing a new format for constructing and improving the industrialization of online novel IP reference.