The purpose of this study was to examine the intention of consumer acceptance of technology in agricultural production by applying the unified theory of acceptance and use of technology (UTAUT) to smart farm. In particular, this study analyzed the intention to accept the technology of agricultural students, farmers, start-up farmers, returning farmers, and returnees in the general manufacturing industry and high-tech industries, and in agricultural sectors corresponding to primary industries. The results showed that performance expectancy, social influence, facilitating conditions, IT development level, and reliability had a significant influence on the intention to use smart farm technology. However, effort expectancy and price value were rejected because no significant impact on use intention was tested. In addition, the influences of the variables showing their influence were reliability (β=.569) > IT development level (β=.252) > social influence (β=.235) > performance expectancy (β=.182) > facilitating conditions (β=.134).

Ⅰ. 서 론
Ⅱ. 이론적 배경
    1. 스마트 팜의 정의
    2. 스마트 팜의 범위와 분류
    3. 스마트 팜의 기술동향
    4. 확장된 통합기술수용이론(UTAUT2)
Ⅲ. 연구 가설 및 모형
    1. 가설의 설정
    2. 연구 모형
Ⅳ. 실증 분석 결과
    1. 연구 설계
    2. 가설검정
Ⅵ. 결 론
    1. 연구 결과
    2. 논의 및 시사점
References

• 정민욱(한국농수산대학교) | Jeong Min-Uk
• 이양규(메인텍(MainTech) 연구소) | Lee Yang-Kyu
• 장광진(한국농수산대학교 특용작물학과) | Chang Kwang-Jin
• 강덕봉(한국농수산대학교 특용작물학과) | Kang Duck-Boung Corresponding author