Effects of Advertising Campaign on the Salesperson’s Performance: Should a Multilevel Marketing Firm Advertise Its Brand to Customers?

Changjo YOO, Yooncheong CHO

산경연구논집 (IJIDB) [KCI 등재] | Vol. 10 No. 6 | pp.7-17 | 2019년 6월 | 한국유통과학회

A Study on the Quality Improvement of Mobile App Services of Medical Institutions: Focus on the Kano Model and PCSI Index

Ae-Jun PARK, Yeon-Sook LEE

산경연구논집 (IJIDB) [KCI 등재] | Vol. 10 No. 6 | pp.19-27 | 2019년 6월 | 한국유통과학회

A study on Chinese Consumer Behavior of Korean Automobiles

Yun-Tao SONG, Jong-Ho LEE

산경연구논집 (IJIDB) [KCI 등재] | Vol. 10 No. 6 | pp.29-37 | 2019년 6월 | 한국유통과학회

An Analysis of Consumer Purchasing Decision Determinants on Local Liquors

Jae-Eun YOU, Jong-Woo CHOI

산경연구논집 (IJIDB) [KCI 등재] | Vol. 10 No. 6 | pp.39-50 | 2019년 6월 | 한국유통과학회

The Impact of Disclosure Quality on Crash Risk: Focusing on Unfaithful Disclosure Firms

Hae-Young RYU

산경연구논집 (IJIDB) [KCI 등재] | Vol. 10 No. 6 | pp.51-58 | 2019년 6월 | 한국유통과학회