간행물
Global Marketing Conference
- 발행기관 글로벌지식마케팅경영학회
- 자료유형 학술대회
- 간기 부정기
- ISSN 1976-8699 (Print)
- 수록기간 2014 ~ 2023
- 주제분류 사회과학 > 경영학 사회과학 분류의 다른 간행물
- 십진분류KDC 325DDC 330
권호리스트/논문검색
최근논문
2023 Global Marketing Conference at Seoul
(2023년 7월)
더보기
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ROBOT ON THE ROAD: CAN CONSUMER ACCEPTS LAST-MILE DELIVERY ROBOT FOR PARCEL RECEIVING?Xin-Jean Lim,Jun-Hwa Cheahp.1
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THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN COMMUNITYRuping Liu,Hao Zhangpp.2-3
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DIAGNOSING THE IMPACT OF TECHNOLOGY SELF-EFFICACY ON BEHAVIORAL INTENTION OF MOBILE PAYMENT: A COHORT ANALYSISAmonrat Thoumrungroje,Lokweetpun Suprawanpp.4-9
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CONVERTING SHOPPERS’ IMPULSIVE BUYING TENDENCY IN LIVE STREAMING: INTEGRATING SIGNALLING THEORY WITH SOCIAL EXCHANGE THEORYXi Luo,Yangfan Caop.10
