The toxicity of perilla-chinese Basil, Perilla frutescens whole plant-derived materials to third-instar of larva Plutella xylostella was examined using that of four insecticides and 5 constituents of P. frutescens from other research materials. The active principle of P. frutescens was identified as the sesquiterpenoids α-farnesene by spectroscopic analysis. In leaf-dipping bioassay, α-farnesene (LD50, 36.9) was 3.9 times more toxic than β-farnesene (LD50, 145.2) against P. xylostella larva, based on 48h LD50 values. This compound was less toxic than insecticides. Naturally occurring α-farnesene merit further study as potential diamond back moth control agent.

This study was performed to investigate the feeding behavior of sweetpotato whitefly, Bemisia tabaci using the DC-EPG and the each developmental periods of biotype Q against nine varieties of red pepper. The result was showed that biotype Q did not feed and develop in the Nokkwang variety. In order to analyze the antifeedant, three feeding-preferred varieties (Cheongpungdaegun, Cheonyang, and Sannedeul) and non-preferred variety (Nokkwang) was tested for their sugar compounds using HPLC (ELSD Detector). The detected sugars were erythritol, xylose, xylitol, fructose, glucose, mannitol, and sucrose. In feeding-preferred varieties, the sugar such as erythritol, xylose, and xylitol were present at higher quantity than Nokkwang variety, however, fructose was existed lower quantity than Nokkwang variety. Subsequent bioassay for antifeedant activity, only xylitol showed repelled at lower concentration; however, attracted at higher concentration. Therefore, it is believed that xylitol may play a key role in the variety choice of red pepper by Q biotype of sweetpotato whitefly.

Biotype Q of Sweetpotato whitefly, Bemisia tabaci (Homoptera: Aleyrodidae) was raised in seven tomatoes and eight red pepper varieties; however, biotype B did not grow in red pepper varieties. Rokkusanmaru variety of tomato and Cheongpungdaegun variety of red pepper showed the highest susceptibility to biotype B and Q. HPLC (ELSD Detector) analysis showed that the presence of sugars such as erythritol, xylose, xylitol, fructose, glucose, mannitol, and sucrose in red pepper varieties; erythritol, xylose, fructose, glucose, and mannitol was in tomato varieties. Tomato varieties lacks xylitol and sucrose, which were present in the red pepper varieties. Subsequent bioassay with these two sugars, sucrose did not show significant difference between two biotypes; however, xylitol was showed only repellent effect against B biotype. Therefore, it seems that xylitol may play a key role in the selection of host plant by biotype B of sweetpotato whitefly.

This study was performed to investigate the toxicity of 39 registered insecticides to the susceptibility, systemic effect, and residual effect and control effect against Pine sawyer beetle, Monochamus saltuarius. Eleven kinds of chemicals such as fenitrothion, fenthion, phenthoate, phosphamidon, dinotefuran, actamiprid, clothianidin, thiacloprid, thiamethoxam, esfenvalerate + fenitrothion, and fipronil were showed 100% insecticidal activity both in body spray and twig dipping bioassay. Among these chemicals, fenitrothion and fenthion were showed 100 % insecticidal activity when sprayed at 4000 times diluted solutions, and phenthoate, thiacloprid, thiamethoxam and fipronil were showed 100% insecticidal activity when sprayed at 2000 times diluted solution. Root systemic effect was showed 100% mortality in phosphamidon, clothianidin, thiamethoxam, and 77.7% in thiacloprid. In residual effect, fenitrothion and thiamethoxam were showed 80% mortality fifteen days after treatment (DAT), and fenthion, phosphamidon, clothianidin were showed 80% mortality ten DAT, fenitrothion, thiamethoxam, fipronil showed 100% mortality in seven DAT, thiacloprid was showed 100% mortality in three DAT. Fenthion and phenthoate were showed 100% mortality one DAT. In the control effect, 6 kinds of chemicals were showed 100% mortality one DAT and all chemicals showed 100% mortality three DAT.

As a major component of cuticle wax, cuticular hydrocarbon plays key roles as a chemical cue among inter- and intra-species in some beetles like as pheromone and alleolochemicals in addition to the physical function. In this study, cuticular hydrocarbon was analyzed and compared with three species of beetles adult, Monochamus alternatus, M. saltuarius belong to the Monochamus sp., and belong to the same class, Moechophyta diphysis, a typical vector of pine wilt disease. The composition of cuticular hydrocarbon of three species of beetles adult did not show the difference between male and female in intra-species, however, showed the difference in inter-species. They also differed from carbon numbers in inter species as 25-32 in M. saltuarius, 25-35 in M. alternatus, and 23-31 in M. diphysis. Major constituent of M. saltuarius was analyzed as n-C25, 2 or 4 MeC26, 9-C25:1, n-C27, 4-MeC28, n-C29, (9,x)-,and/or (11,x)-diMeC29; those of M. alternatus were n-C25, n-C27, 4-MeC28, n-C29, (9,x)-, and/or (11,x)-diMeC29, 9-C29:1, n-C29, (9,x)-,and/or (11,x)-diMeC29; and those of M. diphysis were n-C25, n-C26, n-C27, 3-MeC27,9-C29:1, 11-MeC29. The contents of n-alkanes were as follows: M. saltuarius ≒ M. alternatus > M. diphysis. The contents of monomethylalkanes were as follows: M. diphysis > M. saltuarius ≒ M. alternatus. The contents of dimethylalkanes were as follows: M. saltuarius ≒ M. alternatus > M. diphysis. And the content of olefine in female were analyzed as follows: M. saltuarius > M. alternatus ≒ M. diphysis, and the male's contents were similar in three kinds of beetles.

Purpose – The purpose of this research is to examine the differences and interaction effects of perceived risk and product attitudes between Korea and Thailand consumers in accordance with price discount and product types. Research design, data, and methodology – A questionnaire survey was conducted in Korea and Thailand. There were a total of 327questionnaires received, and 322 of them were valid. Respondents consisted of 163 Koreans and 159 Thai consumers. Each question is measured in a Likert-type five-point scale. To verify the difference and interaction effects of perceived risk and product attitudes, ANOVA analysis was carried out. Results – This research found that the perceived risk of Thailand consumers in accordance with price discount and product types is confirmed to be larger than Korean consumers. The difference of product attitudes of Thailand consumers is higher than those of Korean consumers. Thus, product attitudes in accordance with country type and price discount types are verified with the interaction effect. The difference of product attitudes in accordance with price discount type and product types are not founded. The main effect was not verified. Conclusions – The finding of this study can be used as useful information to Korean and Thai retailers looking to enter the global market.

Purpose – The objective of this study is to investigate the differences and interaction effects on the perceived financial risk between Korean and Thai consumers according to the types of product(utilitarian and hedonic) and price discount (bundle and 50%off). Research design, Data and Methodology – This paper sets up 6 research subjects. Data collection was carried out in Korea and Thailand. Data was made of 154 Korean and 147 Thai consumers. As for the independent variables for this study, consumer types are composed of Korean and Thai consumers, price discount types were bundle(1+1) and 50% off price, and product types consist of utilitarian and hedonic product. The dependent variable is perceived as a financial risk. Each question is measured as a Likert-type five-point scale. Results – According to the price discount and product type, perceived financial risk of Thai consumers is confirmed to be a larger one than that of Korean consumers. Also, there are interaction effects in the perceived financial risk. Conclusion – Our findings can be used as useful information for global retail markets as marketing strategies in future Korean enterprise through a comparative study on Korean and Thai consumers.

This study is conducted to verify existing differences in consumer attitude according to distributor type and PB product type. Pre-test was conducted for this study in order to select the distributor and to classify the product type, FGI was conducted with 10 graduate students of K university in Kyong-gi. This study survey housewives, office workers, and university students excluding the participants in the pre-test. In the final analysis, research hypothesis is verified through the data of 280 answers in Korea. This research is conducted with a factor design of 3 types of distributors –department store, discount store, convenience store-and 2 types of product –utilitarian product, hedonic product. To verify the hypotheses, ANOVA is carried out. Reliability test of each measurement variables, Cronbach α coefficient is used. For each analysis, SPSS Windows 15.0 statistical program is used. The findings suggest that First, according to the size and characteristics, distributors are classified into department stores, discount stores, and convenience stores and it is verified whether if there are differences in consumers' attitude (product attitude, brand attitude and purchase intention) by the effect of different distributors. Results showed that product attitude is statistically significant. Second, product type is classified by two categories according to whether the product seeks for practicality or emotional pleasure - Utilitarian product and Hedonic product. In this context, the result after verifying whether if there is difference in the attitudes -product attitude, brand attitude, and purchase intention - in accordance with the product types is shown that utilitarian products makes bigger difference compared to hedonic products. Third, it is confirmed that there is interaction effect between product attitude and purchase intention according to the distributer type and product type. However, we find that in terms of brand attitude, there is no interaction effect. The implications of this research is as the following. First, we propose the need of PB product development and marketing strategy, which considers the product types in accordance with the scale and features of each distributor. Second, PB products should break away from the simplicity of standardized products and consider the different features of distributors. Distributors will be in need of a strategy to build a compelling brand that can differentiate itself from other distributors. This will contribute to the improvement in reliability and formation of product value.

본 연구는 플라워 샵의 경영자들의 윈도 디스플레이에 대한 관심도를 높여서 판매촉진을 유도 할 수 있도록 하기 위해 지역별로 나누어 윈도디스플레이에 대한 여러 가지 관심도를 조사해 보았다.조사방법은 서울, 대구,경주의 플라워 샾의 경영자를 대상으로 설문조사하였다. 플라워 샵 경영자들은 디스플레이가 판매량에 많은 영향을 미치고 있다고 생각하고 있었으며 디스플레이 교체는 경영자가 주로 하는 편이었고 연간 교체 횟수는 3~4회 정도 하고 있는 경우가 많았다. 경영자들이 플라워 샵의 판매 촉진을 위해서 추구하는 이미지는 지역별로 다르게 나타났는데 서울은 다양한 상품 구색, 대구는 독특한 상품 포장, 경주는 고객 서비스로 나타났다. 그리고 판매 촉진을 위해서 가장 중점을 두는 곳은 윈도이었으며 설치 유형은 거의 개방형으로 하고 있었다. 디스플레이는 단순형이나 다양형 디스플레이가 많았다.조명기구는 형광등, 할로겐 등을 주로 사용하였고 조명은 베이스라이트가 많았다. 앞으로 플라워 샵 경영자들은 판매를 촉진시키기 위해 독특하고 개성있는 윈도 디스플레이 디자인을 개발해 나가야 할 것이다.