Anthropomorphism is a prevalent marketing practice that fosters consumer perceptions of a brand as humanlike. In today’s hyperconnected marketplace, firms are increasingly imbuing their brands with human features with the hope that the favorable perceptions of humanlike attributes in nonhuman objects could lead to consumers’ positive evaluation of humanized products. For example, Amazon has imbued Echo, a voice-activated Bluetooth speaker, with the human name Alexa, a female voiced virtual assistant that employs familiar human speech pattern, and some advanced personality traits. Similarly, Hormel Foods has used Mr. Peanut, the advertising logo and mascot of Planters that embodies the brands’ selling points. Mr. Peanut is depicted as a humanized peanut with arms, legs, top hat, and monocle and became a vessel of brand meaning and personality, taking on the product quality that the brand aims to communicate. Prior studies that use brand anthropomorphism as a foundation have investigated the impact of brand anthropomorphism on various outcomes such as product evaluations, emotional responses, and intentions to replace a product. However, what is missing from prior work is an understanding of the impact of brand anthropomorphism on the purchase intentions for clearance products which are sold under a retailer’s promotional strategy as an inventory management tool. The lure of cheapened goods may expand the range of consumers who can afford to buy merchandise from the company or may provide existing customers with an appealing purchasing option. In light of this, clearance sales are known to be effective not only for increasing store traffic by alluring price-conscious consumers but also for reducing excess inventory in a retail location or a chain of product fulfillment. The strategic importance of clearance sales has increased since the breakdown of COVID-19 which forced retailers to close their stores and caused demand for many product categories to plunge in early 2020. After the initial shock of the pandemic, consumer spending recovered fairly quickly, giving rise to record levels later in the same year. This surprising recovery continued into the next year as consumer sentiment and spending levels surged together, resulting in consumer demand that surpassed retailers’ stock levels. However, due to inflation and amounting fears of recession, consumer spending started to slow down again in 2022, resulting in the opposite of what happened in the previous year. Such a reversal caused many retailers to face high inventory levels and declining profitability, forcing them to cut prices to move excess inventory out of stores, which increases the importance of conducting clearance sales effectively. Clearance sales are prevalent in retail markets, where considerable discounts are typically offered for leftover items (Zhang & Cooper, 2008). Retailers widely use clearance sales to liquidate their unsold products at the end of a selling season (Nocke & Peitz, 2007). They have strong incentives to get rid of the remaining items in order to make room for the new products (Sällström, 2001). Previous research suggests that anthropomorphism leads consumers to apply human schema to a product, which in turn affects their attitude toward the product (Aggarwal & McGill, 2007, 2012). In this research, we aim to identify the negative effect of anthropomorphism on consumers’ attitude toward clearance products.

ZnO thin films are of considerable interest because they can be customized by various coating technologies to have high electrical conductivity and high visible light transmittance. Therefore, ZnO thin films can be applied to various optoelectronic device applications such as transparent conducting thin films, solar cells and displays. In this study, ZnO rod and thin films are fabricated using aqueous chemical bath deposition (CBD), which is a low-cost method at low temperatures, and environmentally friendly. To investigate the structural, electrical and optical properties of ZnO for the presence of citrate ion, which can significantly affect crystal form of ZnO, various amounts of the citrate ion are added to the aqueous CBD ZnO reaction bath. As a result, ZnO crystals show a nanorod form without citrate, but a continuous thin film when citrate is above a certain concentration. In addition, as the citrate concentration increases, the electrical conductivity of the ZnO thin films increases, and is almost unchanged above a certain citrate concentration. Cu(In,Ga)Se2 (CIGS) solar cell substrates are used to evaluate whether aqueous CBD ZnO thin films can be applicable to real devices. The performance of aqueous CBD ZnO thin films shows performance similar to that of a sputter-deposited ZnO:Al thin film as top transparent electrodes of CIGS solar cells.

Active Galactic Nuclei (AGN) with bright radio jets oer the opportunity to study the structure of and physical conditions in relativistic out ows. For such studies, multi-frequency polarimetric very long baseline interferometric (VLBI) observations are important as they directly probe particle densities, magnetic eld geometries, and several other parameters. We present results from rst-epoch data obtained by the Korean VLBI Network (KVN) within the frame of the Plasma Physics of Active Galactic Nuclei (PAGaN) project. We observed seven radio-bright nearby AGN at frequencies of 22, 43, 86, and 129 GHz in dual polarization mode. Our observations constrain apparent brightness temperatures of jet components and radio cores in our sample to > 108:01 K and > 109:86 K, respectively. Degrees of linear polarization mL are relatively low overall: less than 10%. This indicates suppression of polarization by strong turbulence in the jets. We found an exceptionally high degree of polarization in a jet component of BL Lac at 43 GHz, with mL  40%. Assuming a transverse shock front propagating downstream along the jet, the shock front being almost parallel to the line of sight can explain the high degree of polarization.

In this paper we introduce the Plasma Physics of Active Galactic Nuclei project, which is an ongoing experiment with Korean VLBI Network (KVN) and KVN and VERA Array (KaVA) to study multi- frequency polarimetric properties on parsec scales of active galaxies. The goal of the project is to improve our understanding of fundamental jet physics, especially evolution of the relativistic out ow coupled with the large-scale magnetic field. We selected six radio-loud AGN as our targets. So far we (i) detected resolved emissions regions at 86 and 129 GHz on VLBI scales, (ii) constructed 2D spectral index maps of the out ows, and (iii) found polarizations at 22 and 43 GHz for a few targets. Here we present spectral index distributions of 3C 120 between 22 and 43 GHz and a linear polarization map of BL Lac at 43 GHz obtained with KVN.

Pitch-based carbon fiber tows were prepared from naphtha cracking bottom oil by reforming and carbonization. The relationship between exothermic heat and carbon contents of the fiber was investigated by changing the carbonization conditions. The carbon contents and the crystallinities of isotropic pitch-based carbon fibers were 86.8~93.8 wt% and 33.7~40.1%, respectively, which were linearly proportional to the increase of carbonization temperature from 700 to 1000℃. The exothermic heat (temperature increase) of fiber tows was measured in a short time, which was also linearly proportional to the increase of carbon contents due to the increase of crystallinity, even though the crystallinity was low. Therefore, the carbon contents or carbonization degree of fibers can rapidly and indirectly be estimated by measuring the surface temperature increase of fibers.

Sprouty (Spry) genes encode inhibitors of the receptor tyrosine kinase signaling cascade, which plays important roles in stem cells. However, the role of Spry4 in the stemness of embryonic stem cells has not been fully elucidated. Here, we used mouse embryonic stem cells (mESCs) as a model system to investigate the role of Spry4 in the stem cells. Suppression of Spry4 expression results in the decreases of cell proliferation, EB formation and stemness marker expression, suggesting that Spry4 activity is associated with stemness of mESCs. Teratoma assay showed that the cartilage maturation was facilitated in Spry4 knocked down mESCs. Our results suggest that Spry4 is an important regulator of the stemness and differentiation of mESCs.

The objective of this study was to analyze the genetic diversity using SSR marker and investigate the fatty acid composition of perilla (P. frutescens var. frutescens) germplasm. Genetic diversity among 95 accessions, which consisted of 29 weedy types and 66 landrace accessions, was evaluated based on 12 SSR markers carrying 91 alleles. The mean values of observed (HO) and expected heterozygosities (HE) were 0.574 and 0.640, respectively, indicating a considerable amount of polymorphism within this collection. A genetic distance-based phylogeny grouped into two distinct groups, which were the landrace, moderate and weedy type, genetic distance (GD) value was 0.609. The physicochemical traits about crude oil contents and fatty acid compositions were analyzed using GC. Among tested germplasm, the total average oil contents (%) showed a range from 28.57 to 49.67 %. Five fatty acids and their contents in the crude oils are as follows: α-linolenic acid (41.12%-51.81%), linoleic acid (15.38%-16.43%), oleic acid (18.93%-27.28%), stearic acid (2.56%-4.01%), and palmitic acid (7.38%-10.77%). The average oil content of wild types was lower than landrace, and the oil content of middle genotype accessions was higher than other germplasm, but no significant variation between landrace and wild types was shown. Nevertheless, IT117174, landrace of Korea, was highest in crude oil content (47.11%) and linolenic acid composition (64.58%) among the used germplasm. These traits of the selected accessions will be helped for new functional plant breeding in perilla crop.