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        검색결과 1

        1.
        2015.06 구독 인증기관 무료, 개인회원 유료
        The potential of a scale to measure relationship authenticity in marketing is explored. A measure of this type is argued to be particular valuable when brands have a difficult time in partnering with charitable organizations. An exploratory study and a pilot study suggest that there is potential for development of a full scale.
        3,000원