검색결과

검색조건
좁혀보기
검색필터
결과 내 재검색

간행물

    분야

      발행연도

      -

        검색결과 1

        1.
        2015.06 구독 인증기관 무료, 개인회원 유료
        The goal of this paper is to examine whether and how brand licensing can be an appropriate marketing tool for the development of a brand strategy in footwear SMEs. The article is based on a qualitative research methodology by adopting the multiple case study approach. Main results shows that licensing proves to be effective and that a multi-stage process of development exist that is common within footwear SMEs using brand licenses.
        5,400원