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        검색결과 5

        1.
        2018.07 구독 인증기관·개인회원 무료
        The current study develops a pair model considering the intensity of negative emotions and strategic combinations of recovery means and timing under hotel service failure scenarios. The purpose of this paper is to evaluate the performances of these different combinations through customer satisfaction, repurchase intention, and fitting curves between the two under Chinese hotel service scenarios. Previous studies have found that service failures cause economic losses as well as negative emotional responses from customers (Grönroos, 1984; McColl Kennedy and Sparks, 2003). However, customers might display higher satisfaction and purchase intentions when proper service recovery actions are taken instead of when no service failures occur (Smith et al., 1999; McCollough et al., 2000). Concerning the means of service recovery during a service failure, customers in a negative emotional state require specific recovery solutions from the service provider; concerning the timing of service recovery, immediate recovery appears to be an effective way to address customer complaints (Kelley et al., 1993). While, previous research has partially shown that for extremely angry customers, the performance of “as soon as possible” recovery is unsatisfying and may even cause the service recovery to fail (Mattila and Ro, 2008). A 2 (recovery timing: immediate/delayed) × 2 (recovery means: psychological/economic) × 3 (type of service failure: failure in a delivery system/failure in responding to customer needs/improper employee behavior) between-subject experimental design was employed with 456 part-time MBA students in China to examine the relationship between customer satisfaction and repurchase intention under different levels of negative emotion after experienced a service failure. The results suggest that immediate and economic recovery effectively raises the service recovery evaluations from customers with low-intensity negative emotions, whereas delayed and psychological recovery helps customers with high-intensity negative emotions to give higher evaluations. This study sheds light on the role that negative emotions play in the process of service recovery and provides implications for service industry managers, that is the decisions to use economic recovery or psychological recovery are necessitate consider the intensity characteristic of negative emotions, for customers in low-intensity negative emotional states, the immediate and economic recovery strategy is effective, whereas for customers in high-intensity negative emotional states, the delayed and psychological recovery strategy may lead to better outcomes. According to these findings, it is important for managers to train front-line staff to adopt proper recovery strategies to manage service failure when facing consumers with different intensity of negative emotion.
        2.
        2015.07 서비스 종료(열람 제한)
        Understanding how crops interact with their environments is increasingly important in breeding program, especially in light of highly anticipated climate changes. A total of 150 recombinant inbred lines (RILs) of F12 generation derived from Dasanbyeo (Indica) x TR22183 (Japonica) were evaluated at Suwon 2010, Shanghai 2010, IRRI 2010 wet season, Suwon 2011, Shanghai 2011, IRRI 2011 dry season, and IRRI 2011 wet season as a total of seven diverse environments. Traits evaluation included eight important agronomical traits such as days to heading (DTH), culm length (CL), panicle length (PL), panicle number per plant (PN), spikelet number per panicle (SN), spikelet fertility (SF), 100-grain weight (GW), and grain yield (GY). As a result of genotyping using 384-plex GoldenGate oligo pool assay (OPA) set (RiceOPA3.1), the linkage map for 235 SNP markers covering a total of 926.53 cM with an average interval of 4.01 cM was constructed and a total of 44 main-effect quantitative trait loci (QTL)s and 35 QTLs by environment interaction (QEI) were detected for all eight traits using single environment and multi-environments analysis, respectively. Of these, fourteen putative QTLs for DTH, CL, PN, SN, GW and GY found in single environment analysis had the similar position to QEI for those traits, suggesting that these same QTLs from both single-and multi-environments are major and stable for certain traits. To the best of our knowledge, 12 QTLs consisted of four QTLs for CL (qCL2, qCL8.1, qCL8.2, and qCL8.3), six QTLs for GW (qGW3.1, qGW3.2, qGW7, qGW8, qGW10.1, and qGW10.2), one QTL for GY (qGY3) and one for SF (qSF4) out of 44 QTLs obtained from single environment analysis were considered to be novel since no overlapping QTL was reported from previous studies. In addition, 12 out of 35 QTLs obtained from multi-environments analysis were also novel.
        3.
        2012.07 서비스 종료(열람 제한)
        The earth has been facing a rapid warming during past several decades. To figure out the impact of high temperature on agronomic performance of rice especially on yield, we cultivated 89 rice varieties of various origin in Suwon Korea, Shanghai China and IRRI Philippines(Wet season and Dry season). Days to heading, culm length, panicle length, panicle number, spikelet number, spikelet fertility, grain weight and grain yield were comparatively investigated. Overall grain yield displayed significantly lower values in Shanghai and IRRI(wet and dry) compared with in Suwon. Meanwhile minimum values were much lower in Shanghai and IRRI than in Suwon. However, some varieties such as Keunseom, Taichung178 showed similar performance for grain yield in both Suwon and IRRI(wet season), and some varieties such as Hangangchal, Dasan showed similar performance for grain yield in Suwon, Shanghai and IRRI(wet season), Nampung showed very high yield in Suwon comparing to other two locations. For most varieties, grain yield was the highest in Suwon and followed by in Shanghai and at IRRI(wet season). However, in dry season at IRRI, yield trend was quite different from the expectation. Further studies are in progress to find out the genotype by environment interactions in order to obtain basic information for breeding high temperature tolerant rice.