고품질 쌀 생산을 위한 질소비료절감 재배시 품종특성별 최적 재식밀도를 구명하고자 '06년부터 '08년에 수수형 품종과 수중형 품종을 공시하여 벼 생육, 수량 및 등숙특성 등을 검토한 결과 가. 당 경수는 밀식함에 따라 많아졌고, 품종간에는 호평벼가 많고 신동진벼가 적었다. 엽색값은 재식밀도간 차이가 없이 동진1호가 높았고, 엽면적 지수는 밀식함에 따라 높아졌으며, 품종간에는 호평벼가 가장 높았다. 줄기 건물중 증가 정도는 동진벼와 호평벼는 3.3 m2당 90주에서 현저히 증가하였으나 신동진벼는 재식밀도 증가에 비례적으로 증가하는 경향이었다. 나. 재식밀도 증가에 따른 이삭수의 증가정도는 동진1호와 호평벼가 높고, 신동진벼가 낮았다. 유효경비율은 재식밀도가 증가함에 따라 다소 낮아지는 경향이었으며, 품종간에는 경수가 많았던 호평벼가 낮았다. 전체 건물중에서 잎이 차지하는 비율은 대체로 밀도가 증가함에 따라 다소 낮아지는 경향이었으며, 품종간에는 동진1호가 가장 높았다. 다. 완전립 비율은 공시품종 모두 재식밀도가 높아짐에 따라 낮아지는 경향으로, 특히 3.3 m2당 90주 이상에서 현저하였다. 단백질 함량은 재식밀도간 큰 차이가 없고 품종간에는 신동진벼가 낮았다. 라. 쌀 수량은 수중형인 동진1호와 신동진벼는 3.3 m2당 90주를 심으면 80주 이하를 심는 것이 비해 쌀 수량은 약간 높아지지만 완전미 수량은 차이가 없었으며, 수수형인 호평벼는 재식밀도간 완전미 수량 차이가 없었다. 따라서 질소감비 조건에서는 수중형 품종인 신동진벼와 동진1호는 3.3m2 80주를 심고, 수수형 품종인 호평벼는 70주를 심는 것이 완전미를 생산하는데 가장 유리한 것으로 나타났다. 마. 벼 품종별 재식밀도에 따른 이삭당 분화 영화수는 공시품종 모두 밀식함에 적어지는 경향이었으며, 품종간에는 동진1호> 신동진벼> 호평벼 순으로 많았다. 바. 이삭당 1차지경수와 1차지경착생 영화수는 신동진벼가 각각 10.06, 60.4개로 가장 많았고, 호평벼가 8.87, 53.1개로 가장 적었다. 사. 총 유관속수에 대한 대유관속수 비율은 신동진벼가 32.6%, 호평벼 34.0%, 동진1호가 34.8%였으며 재식밀도가 증가함에 따라 대유관속수 비율도 증가하는 경향이었다.

Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Selfconstrual items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent selfconstrual was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer’s selfconstrual (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.

Purpose – It is well known that chemyon, referred to by Westerners as face, naturally penetrates the daily life of Asians and influences their cognition, emotion, and behavior. Studies related to chemyon have been conducted in marketing and consumer behavior fields (e.g., luxury products or brands, service failure and recovery, brand preferences, consumer decision making, wedding ceremony, gift giving). A bulk of studies demonstrate that chemyon influences consumption behavior in Asian consumers. Although chemyon significantly influences consumption behavior of Asian consumers, it is also a cultural phenomenon that is not completely explained within the Western viewpoint. Whereas a number of researchers have approached cross-cultural studies of Asian and Western consumers, a limited number of studies have examined it from the perspective of chemyom. The purpose of this study is to compare the phenomenon that chemyon (face) not only affects the consumption behavior of Asia and the West universally (pan-culturally), but also distinctively (culture-specifically). That is, the purpose of this study is to describe that chemyon (face) is not only a culture-specific phenomenon but also a universal phenomenon in the consumption behavior of Asian and Western consumers, even though the extent that chemyon (face) impacts consumption behavior is differentiated. This study aims to understand commonalities and differences between Asian and Western consumption behavior in terms of chemyon (face), and to suggest how to enhance marketing effectiveness in a global market based on understanding the consumption behavior of Asia and the West. Research design, data, and methodology – Using systematic literature review and meta-analysis, this study investigates consumption behavior of Asian and Western consumers from the perspective of chemyon (face). Systematic literature review was used to compare face (chemyon) consumption of Western consumers with that of Asian consumers. To verify systematic literature review, meta-analysis was also accomplished. Results – First, the influence of face (chemyon) on consumption behavior is observed in Western consumers as well as Asian consumers. Second, Asian consumers are more influenced by face (chemyon) than Western consumers. Conclusions – Overall, chemyon (face) can affect the consumption behavior of Asians as well as the consumption behavior of Westerners.

Purpose – Electrical energy saving is one of the practical virtues relating to sustainable living. Therefore, policy-makers has tried to find a way to change the behaviors of individuals to encourage them to actively practice electrical energy saving, even if they have never had this concern or have only passively practiced electrical energy saving to this point. Prior research related to electrical energy saving can be categorized into several types. The first is focused on consumer characteristics linked to electrical energy saving. These studies are based on individual or household socio-demographic variables (e.g., age, gender, household income, education level, occupants, marital status, number of households), and psycho-graphics (e.g., environmental consciousness, value, attitude, motivation, lifestyle). The second is focused on policies (e.g., monetary incentives, information sharing, social comparison, feedback), and technologies (e.g., energy-efficiency home appliances, energy-reduced products, renewable resources). People generally have a favorable attitude towards electrical energy saving, while electrical energy saving practices tend to be less favorable. Therefore, it is necessary for policy-makers to seek out gaps between attitudes and behaviors and find alternatives to reduce these gaps. This study investigates the influence of authenticity on the behavioral intention of electrical energy saving. It is supposed that electrical energy saving practices are likely to be stronger as authenticity of individual or household becomes stronger. This study reviews prior literature and examines various studies to provide an understanding of the relationships between authenticity and electrical energy saving behavioral intention. Research design, data, and methodology – Hypothesis was drawn from analysis based on previous research. The items related to authenticity and electrical energy saving were selected from items found in previous research. To verify this hypothesis, data were collected via experimental survey method and the resulting data were analyzed using reliability analysis, correlation analysis, and hierarchical regression analysis. Results – This study found that authenticity had a positive impact on the behavioral intention of electrical energy saving. The higher the perceived degree of authenticity, the higher the behavioral intention of electrical energy saving. Conclusions – This study assesses the impact of authenticity on the behavioral intention of electrical energy saving. In order to enhance the practice of electrical energy saving, it is efficient strategy for policy-maker to improve the perceived authenticity of individuals.

Purpose – The purpose of this study examines when the optimism impact on financial asset price forecasting and the boundary condition of optimism in the financial asset price forecasting. People generally tend to optimistically forecast their future. Optimism is a nature of human beings and optimistic forecasting observed in daily life. But is it always observed in financial asset price forecasting? In this study, two factors were focused on considering whether the optimism that people have applied to predicting future performance of financial investment products (e.g., mutual fund). First, this study examined whether the degree of optimism varied depending on the direction of the prior price trend. Second, this study examined whether the degree of optimism varied according to the forecast period by dividing the future forecasted by people into three time horizon based on forecast period. Research design, data, and methodology – 2 (prior price trend: rising-up trend vs falling-down trend) x 3 (forecast time horizon: short term vs medium term vs long term) experimental design was used. Prior price trend was used between subject and forecast time horizon was used within subject design. 169 undergraduate students participated in the experiment. χ2 analysis was used. In this study, prior price trend divided into two types: rising-up trend versus falling-down trend. Forecast time horizon divided into three types: short term (after one month), medium term (after one year), and long term (after five years). Results – Optimistic price forecasting and boundary condition was found. Participants who were exposed to falling-down trend did not make optimistic predictions in the short term, but over time they tended to be more optimistic about the future in the medium term and long term. However, participants who were exposed to rising-up trend were over-optimistic in the short term, but over time, less optimistic in the medium and long term. Optimistic price forecasting was found when participants forecasted in the long term. Exposure to prior price trends (rising-up trend vs falling-down trend) was a boundary condition of optimistic price forecasting. Conclusions – The results indicated that individuals were more likely to be impacted by prior price tends in the short term time horizon, while being optimistic in the long term time horizon.

This experiment was conducted to identify the variations in inorganic nutrients and plant growth in millet (Panicum miliaceum L.) due to soil salinity. The soil series was Munpo and soil texture was silt loam. The experimental soil was amended so that the soil had salinities of 0.8 dS m-1, 1.6 dS m-1, 3.2 dS m-1 and 4.8 dS m-1. Millet was transplanted 15 days after sowing. As soil salinity increased, the degree of reduced growth was in the order of seed production > root dry matter > plant dry matter > culm length > tiller number > stem thickness > Panicle length. Seed production was decreased to 18.9% in soil salinity of 1.6 dS m-1, 36.9% in of 3.2 dS m-1, and 50.7% in EC of 4.8 dS m-1. Root dry matter decreased to 35.8% in EC of 3.2 dS m-1, and to 40.5% in EC of 4.8 dS m-1. As soil salinity increased, Total nitrogen content increased in all aboveground parts, roots and seeds. However, There was no difference in CaO, P2O5, K2O and, MgO in soils of different salinity. On the other hand, Na2O content was higher in the order roots> shoots> seed, and in the case of roots, Na2O content increased to 1.02% in soil salinity of 4.8 dS m-1. However, up to soil salinity of 1.6 dS m-1, the Na2O content of the seed was similar to that in plant grown in the Control conditions(0.8 dS m-1). In conclusion, taking into consideration economic factors, millet could be cultivated in soil with salinities of up to approximately 1.6 dS m-1, and seed produced from reclaimedland would be suitable for human consumption.

This experiment was carried out to determine the optimum planting density for rice pot seedling cultivation in wheat-rice double cropping system in Honam plain area. A mid-late maturing rice variety ‘Chinnong’ was raised in pot seedling tray and conventional tray for 30 days, and then transplanted on June 25 in 2012 and 2013. Four different planting densities (15.2, 18.9, 21.6, and 25.3 hills per m 2 ) in pot seedlings were applied as treatment. Conventional tray seedling was implicated as control at a single planting density of 27.8 hills per m 2 . In this experiment, the number of effective tillers was increased as planting density increasing, but stem diameter was decreased. Pot seedling showed higher stem diameter and effective tillers than the control. Heading dates of pot seedling plots were not significantly different between the planting densities but 2 days faster than the control. Culm length, number of panicles, panicle length, and ripening grain ratio were higher in pot seedling compared to the control, but 1000-grain weight showed no significant difference. Milled rice yields in pot seedlings ranged from 5.19 to 5.43 t ha -1 , and the highest yield was observed in 21.6 hills per m 2 . Head rice ratios in pot seedlings and the controls were not significantly different. Above results on planting density of rice pot seedling cultivation would be applicable to wheat-rice double cropping and also to late transplanting cultivation of rice single cropping.

‘서명’은 서남부 간척지적응성 고품질 벼품종육성을 목적 으로 2000/2001년 동계에 국립식량과학원 벼맥류부에서 간 척지적응성 우량계통인 계화21호를 모본으로 하고 단간, 내 도복 복합내병성인 ‘밀양165호’를 부본으로 인공교배하였다. F3 이후부터는 계통육종법에 의하여 육성 선발하여 2005년부 터 2006년까지 생산력검정을 실시한 결과 고품질, 내도복, 내 병성인 HR22240-29-5-3-3 계통을 계화30호로 계통명을 부 여하였다. 2007년부터 2009년까지 지역적응시험을 실시한 결과 서남부 간척지에 적응성이 높고 내도복성이며 미질이 우수한 계통으로 인정되어 2009년 12월 농촌진흥청의 농작 물 직무육성 신품종 선정심의회에서 ‘서명’으로 명명하였다. 서명은 남서해안지 및 호남·영남평야지의 보통기재배에서 평 균 출수기는 8월 14일로 ‘남평벼’보다 2일 빠른 중만생종이 다. 간장은 70 cm, 주당수수는 12개, 수당립수는 87개이며 등숙률은 93.0%, 현미 천립중이 22.8 g인 단립종이다. 도열 병 밭못자리 검정에서 강한 반응을 보였고 내구저항성도 강 한 품종이며 깨씨무늬병과 줄무늬잎마름병에 저항성이나 기 타 바이러스병 및 흰잎마름병, 해충에는 약한 품종이다. 내냉 성 검정에서 유묘적고, 출수지연, 임실률은 남평벼와 비슷했 고, 수발아율은 36%로 ‘남평벼’ 보다 높은 편이며 도복에 강 한 반응을 보였다. 쌀 외관은 심복백이 없이 맑고 투명하며 식미와 관련된 단백질함량 및 아밀로스함량은 각각 7.2% 및 19.3%였고, 밥맛 관능검정에서는 0.06으로 경기도산 추청벼 0.17보다 낮았다. 도정특성 중 제현율과 도정률, 완전미도정 수율은 남평벼보다 높았고 백미완전립률은 97.2%로 ‘남평벼’ 98.2% 보다 낮았다. 쌀 수량은 보통기 보비재배에서 중서부지 에서는 5.6 MT/ha로 ‘화성벼’ 대비 10%가 증수되었고 남서 부해안지에서 5.5 MT/ha, 영남평야지에서 5.6 MT/ha로 ‘남평 벼’ 대비 1-2% 증수하였으며 호남평야지에서는 5.7 MT/ha로 ‘남평벼’ 대비 99% 수준이었다. 3년 평균 쌀 수량은 5.6 MT/ha 로 대비품종과 비슷하였다.

The time of panicle initiation change by transplanting date, and this change is affected by heading ecotype and seedling age. So we assessed the variations of panicle initiation, spikelet differentiation and heading date affected by transplanting dates, rice cultivars and seedling ages. And we compared the growth durations and meterological factors between chief growth stages. The differences of growth duration from transplanting date to spikelet differentiation by seedling age were 1~3 days in all transplanting of Unkwang, but it increased to 4 days in Hwayeong transplanting on May 1 and June 30, and Nampyeong transplanting on June 30. The growth durations from panicle initiation to heading of Unkwang and Hwayeong increased until transplanting time by May 31, and decreased thereafter. The growth durations of Nampyeong increased in transplanting on May 16 and May 31. In each transplanting, mean temperature of 30 days after heading was highest in early transplanting, but sunshine hours in the period were highest in transplanting on June 30 in Unkwang, in transplanting on June 15 in Hwayeong, and higher in transplanting on May 31 and June 15 in Nampyeong. The growth duration between spikelet differentiation and heading showed variation according to rice cultivars and transplanting date, Those were 22~26 days in Unkwang, 21~27 days in Hwayeong and 21~28 days in Nampyeong.

A field study was conducted to understand nitrogen use efficiency of high yielding Japonica rice varieties under three levels of nitrogen fertilizer (90, 150 and 210 kg N ha -1 ) in Iksan, Korea. Two high yielding rice varieties, Boramchan and Deuraechan, and an control variety, Dongjin2, were grown in fine silty paddy. Nitrogen use efficiencies (NUE) were 83.3, 56.3, and 41.2 in 90, 150, and 210 kg N ha -1 fertilizer level, respectively. Total nitrogen uptake varied significantly among nitrogen levels and varieties. Variety Dongjin2 showed the highest nitrogen uptake efficiency (NUpE), while Boramchan and Deuraechan showed higher nitrogen utilization efficiency (NUtE). However, Nitrogen harvest index (NHI) was higher in Boramchan (0.58) than Deuraechan (0.57) and Dongjin2 (0.53). Rough rice yield showed linear relationship with total nitrogen uptake (R 2 =0.72) within the range of nitrogen treatments. Boramchan produced significantly higher rough rice yield (8546 kg ha -1 ) which mainly due to higher number of panicles per m 2 compared to Deuraechan (7714 kg ha -1 ). Deuraechan showed higher number of spikelets per panicle, but showed lower yield due to lower number of panicle per m 2 . Rice varieties showed different nitrogen uptake ability and NUE at different nitrogen level. Plant breeders and agronomist should take advantage of the significant variations and relationships among grain yield, NUpE, and NUE.