As more consumers are interested in sustainability issues and evaluate brands based on their social responsibility issues involved, firms are using social media platforms in order to communicate with consumers about Corporate Social Responsibility (CSR) activities. However, the current literature focuses mostly on factors drive engagement of promotional messages, while little evidence was found in the literature on how to design effective CSR messages on social media to engage consumers. Using over 3,000 branded posts on Facebook and Twitter, this research explores factors that help CSR messages become more engaging in social media. The results show that, on average, CSR messages had a negative significant effect on consumer engagement. However, CSR messages became more engaging when designed with emotional appeals, longer texts, and a hashtag. While marginal, CSR messages with informational appeals and humor undermined the effect of CSR messages on engagement. Finally, we explore different types of CSR messages by their beneficiary scope and the role of brands in the message and discuss what message contents drive more engagement in social media. This research contributes to the academic literature and managers by providing new insights on how to design CSR messages for effective communications in social media.

Human resource is considered as an important resource that enables organizations to achieve competitive advantage. As such, it is important to have engaged employees to drive the strategic objectives of the organization. The study focuses on variables that can promote employee engagement. Work-life balance and employee engagement have received attention in both academia and practice. Engaged employees are crucial in the achievement of the strategic objectives of organizations. Besides, the role of religious orientation in life and work has been gaining attention from management scholars. The paper attempts to fill the research gap by developing a conceptual model and propositions for empirical testing. Specifically, the study proposes that work-life balance is expected to act as a mediator in the relationship between religiosity and employee engagement. Furthermore, religiosity is included as a moderator since religious belief can strengthen the positive relationship between work-life balance and employee engagement. A systematic literature review was carried out. A framework and propositions for future studies have been developed. The proposed framework provides direction for scholars to empirically test the indirect relationship between work-life balance, religiosity and employee engagement. Empirical testing of the framework could provide insights into how work-life balance and religiosity promote employee engagement.

이 연구는 대학 신입생을 대상으로 그들이 지각하는 역량과 학습기대에 따라 유사한 특성을 갖는 잠재집단이 도출되는지 탐색하고, 잠재집단 간 학습참여의 차이가 나타나는지를 확인하고자 수행되었다. 이를 위해 한국교육개발원의 대학생 교수학습 과정 조사(NASEL) 자료를 활용하여, 2019년에 광주 지역 S 대학에 입학한 남녀 신입생 497명을 분석대상으로 잠재프로파일분석을 실시하였다. 연구결과는 다음과 같다. 첫째, S대학의 신입생은 3개의 잠재집단이 도출되었으며 첫째 집단은 역량-학습기대 높은 집단, 둘째 집단은 역량-학습기대 보통 집단, 셋째 집단은 비인지적 역량-학습기대 낮은 집단으로 명명하였다. 둘째, 잠재집단 간 학습참여는 통계적으로 유의한 차이가 나타났다. 역량에 대한 지각과 학습기대가 높은 신입생 집단일수록 인지적 참여(능동적⋅협력 적 학습활동), 정서적 참여(수업만족도, 교육지원서비스만족도), 행동적 참여(수업참여, 교수/동료 와의 상호작용, 교육지원서비스 활용)가 높았으며, 특히 비인지적 역량과 학습기대가 낮은 신입생 집단은 학습참여가 모두 낮은 것으로 나타났다. 이러한 연구결과에 근거하여 대학 신입생의 학습 참여 신장을 위한 교육적 시사점을 논의하였다.

The paper examines the determinants of employee engagement in the not-for-profit organization (NFPO) sector. A structured questionnaire survey of 205 NFPO employees in Vietnam was employed, preceded by in-depth interviews with NFPO associates and managers. After a multiple regression analysis to study the impact of five independent variables on one dependent variable, the study reveals that Work design and Work-life balance are positively and significantly associated with employee engagement. Of which, Work design is measured by the level of job fit, job autonomy, job challenge, and job meaningfulness. On the other hand, Work-life balance involves measurement aspects consisting of how reasonable the workload is and organizational support. Meanwhile, different from the business world, Leadership, Learning and Development, and Recognition do not show statistically positive impacts on employee engagement in NFPOs. Still, they are crucial back-supporting factors to ensure employee experience at work. Further, the study finds that personal growth contributes a great part to keep employees in the sector motivated. This paper brings the area of study to the forefront in an effort to benefit the practice of human resources management in NFPOs as well as support employees in the sector with a higher quality working experience.

목적: 이 연구는 체육수업에 참여하는 학생들을 대상으로 체육교사와 동료의 관계성지지가 학생들의 심리적 욕구, 학습참여와 여가시간 신체활동에 어떻게 영향을 미치는지를 규명하였다. 방법: 연구 참여자들은 서울 및 경기도 소재 중학교에 재학 중인 1,004명의 학생이다. 연구 참여자들을 대상으로 체육수업 상황에서 지각하고 있는 교사와 동료의 관계성지지, 심리적 욕구, 학습 참여(학습 목표)와 여가시간 신체활동 의도에 관한 설문조사를 진행하였다. 수집된 자료는 통계 프로그램을 이용하여, 기술통계, 신뢰도 분석, 타당도 분석, 상관 분석과 경로 분석을 진행했다. 결과: 체육교사와 동료의 관계성지지는 학생들의 심리적 욕구, 학습참여와 신체활동 의도와 정적 상관 및 영향력을 행사하는 것으로 밝혀졌다. 무엇보다 동료의 관계성지지는 교사의 관계성지지 보다 학생들의 심리적 욕구, 학습참여와 신체활동 의도와 더 높은 상관 및 예측력을 지닌 것으로 나타났다. 결론: 체육수업 상황에서 교사만큼이나 동료의 관계성지지가 학생들의 긍정적인 정서 및 심리적 경험을 유도하는 선행변인이라는 것을 보여준다. 본 연구의 결과는 체육수업 및 스포츠 상황에서 교사와 더불어 동료의 영향력에 관한 정보를 교육 현장에 제공하여 실제적인 도움을 줄 것으로 기대된다.

In the information age, the relationship between customers and companies is not just about the relationship between consumers and products provided. In the online shopping context, customers are connected to the companies through the Internet before and after the purchase. The concept of "customer engagement" is also formed during the process. In short, customer engagement is the connection that an enterprise establishes with customers through marketing activities. Specifically, customer engagement refers to a series of transactions or non-dealing behaviors of the enterprise, including the interaction between enterprise and the customer, customer's participation behavior and other related behavior, which affects the customer's enthusiasm, social interaction, and conscious participation. Based on the emerging concept of customer engagement, this research keeps up with latest dynamics of online environment and tries to explore the role of customer engagement in the context of social media. Since there are a variety of social media platforms existing, we choose one of the most popular social media platforms in China, WeChat, to investigate the impact of customer engagement on brand loyalty to help companies improve customer's brand loyalty through social media marketing.

The study aims to examine the relationship between talent management and work engagement and its impact on nurses’ performance in Indonesia. This study is also intended to understand the role of work engagement in moderating talent management and employee performance. This present study applied a quantitative method using path analysis to investigate the relationship between variables and the primary role of work engagement. The participants of the study were nurses both in privates and public hospitals in Indonesia, with a total of 376 respondents. Closed questionnaires were processed in this study with a Likert scale with five choices ranging from 1 (strongly disagree) to 5 (strongly agree). The questionnaires were entirely collected over almost five months using Google form. The results of the study confirmed that the nurse performance, both at government and private hospitals, are categorized as good, while the work engagement and talent management are also categorized as high. The findings confirmed that talent management positively influences work involvement and employee performance. In addition, this study suggests that work engagement plays an essential role in moderating between variables and provides a confirmation of the important role of talent management and work engagement for nurses’ performance.

The study investigates the relationship and influence between religiosity, reward, and engagement in the public administration sector, both directly and causally via moderation. This study involved one hundred and twenty-three respondents in three local government organizations in Malang City, East Java Province, Indonesia, namely, the Malang City General Hospital, the Population and Civil Registry Office, and the Investment Office. The sampling method uses stratified random sampling from the total population of civil servants in Malang in the three institutions. The data analysis model of this study uses a quantitative approach with a unit of data analysis using the path analysis method. The analytical tools used are smart-PLS and SPSS. The results reveal that the direct combined effect of reward and religiosity has a positive and significant influence on the engagement. However, moderation between reward and commitment, which is bridged by religiosity, does not show positive and significant results. The non-positive relationship shown by testing moderation concludes that there is a separation of purpose between the portion of religiosity in the world of work, where religiosity in this study is only described as part of the concept of worship, and the relationship between the person and his God.

Purpose: The purpose of this study is, in the situation where rapid response to the rapidly changing environment is required due to the development of the fourth industrial revolution such as artificial intelligence, virtual reality, and the internet of things, robotics, big data, additive manufacturing, bio-health, sharing economy and in the organizational culture aspiring toward the innovation of a major company, small business and a public institution, to analyze what influence a job-engagement and stress make, and what influence individual‟s self-efficacy as a moderator mediator makes, and to offer basic data for improving job-engagement and lowering job-stress. Research design, data, and methodology: For doing this, the literature and the empirical studies were combined. Deriving innovationoriented organizational culture as factors affecting the job engagement and job stress through the literature, and have established hypotheses to verify them. We have collected data of 281 from ex,ecutives and staff-members working in areas including major company, small business and officials (the central government, a local public service, the prosecution, the police, and school). And these data were analyzed by SPSS 23 version. Results: Based on these data, the results of analysis were as follows; First, the innovationoriented organizational culture which was recognized by organizational members had effect on job-stress. Second, the innovationoriented organizational culture which was recognized by organizational members influenced job-stress. Third, in the relationship between the innovation-oriented organizational culture and job-engagement, self-efficacy did not influenced job-engagement. Finally, in the relationship between the innovation-oriented organizational culture and job-stress, self-efficacy influenced job-stress. Conclusions: Innovation-oriented organizational culture places importance on the organization's adaptability and flexibility in the external environment, so companies need to establish an innovation-oriented organizational culture favorable to achieving survival and successful innovation, and to develop and disseminate programs of positive and continuous organizations to improve task enthusiasm, reduce task stress, and enhance organizational performance. In the future, it will be necessary to verify the effectiveness of various organizational culture types through comparative analysis with companies that actively maintain an innovation-oriented organizational culture (Google, Kakao, etc.) and companies that prefer hierarchy-oriented organizational culture, relationship-oriented organizational culture, and market-oriented organizational culture.

Purpose: Previous studies rarely investigated the effects of the metacognitive reading strategies on reading engagement, particularly in globalized higher education, while those studies examined reading problems and engagement with lower reading level. The purpose of this study is to investigate the effects of the metacognitive reading strategies including global reading, problem solving, and supporting reading on reading engagement that include argentic, behavior, emotional, and cognitive engagement in global learning environment. This study investigated research questions: how do global reading, problem solving, and supporting reading strategies affect argentic, behavior, emotional, and cognitive reading engagement? Research design, Data, and methodology: This study collected data via online survey in globalized learning environment. This study applied statistical analyses, such as factor and regression analyses and ANOVA. Results: The results of this study showed that metacognitive reading strategies had significant effects on student reading engagement while they were reading class materials in English for academic purposes. Conclusions: This study provides managerial implications in higher education by providing better strategies to enhance learning skills in global context. In particular, this study provides implications that the effects of problem solving and supporting strategies could be improved by adopting better management systems in globalized education.

목적: 본 연구는 스포츠 현장에서 선수들을 지도하는 코치들의 번아웃과 직무열의에 대한 통합모형을 검증하기 위한 목적으로 실시되었다. 이를 위해 사회과학 연구분야에서 다양한 직종을 대상으로 적용되어온 직무요구-자원 모델(JD-R)을 운동선수 코치에게 적합하게 설정하고 관련 변인 간 관계분석을 실시하였다. 방법: 스포츠 현장에서 선수들을 지도하는 코치 145명을 대상으로 자료를 수집하였다. 측정도구는 코치 번아웃, 직무열의, 직무자원, 직무요구, 이직의도, 직무만족도 등 6가지 검사지를 연구목적에 부합되게 제작 후 사용하였다. 수집된 자료는 기술통계 분석, 상관관계 분석을 실시하여 기초자료를 제공하였으며, 최종적인 결과를 도출하기 위해 구조방정식을 이용한 측정모형분석과 팬텀변수를 활용한 다중매개모형 분석을 실시하였다. 결과: 첫째, 코치들이 지각하는 직무 요구는 번아웃을 경유하여 직무만족도와 부정적 관계가 있는 것으로 나타났고, 직무요구는 번아웃을 경유하여 이직의도와 긍정적 관계로 나타났다. 둘째, 직무자원과 직무만족도 간의 관계에서 번아웃의 매개효과가 나타났다. 셋째, 직무자원은 번아웃을 경유하여 이직의도와 부정적인 관계, 직무열의를 경유하여 직무만족도와 긍정적인 관계가 있는 것으로 나타났다. 결론: 스포츠 현장에서 코치들이 지각하는 번아웃과 직무열의는 각각 직무요구 및 직무자원과 관련이 있으며, 이로 인해 직무만족과 이직의도에 대한 긍정 및 부정적 결과를 예측할 수 있는 것으로 나타났다.

본 연구는 최근에 각광받고 있는 브랜디드 콘텐츠 광고 중에 스토리텔링을 기반으로 하는 웹드라마형과 일반 감성광고가 몰입에 차이점이 있는지 알아보고 독특성 욕구의 조절효과와 즐거움의 매개효과를 검증하고자 하였다. 이를 위해 2(브랜디드 콘텐츠vs. 감성광고) x2(독특성 욕구 낮음 vs. 독특성 욕구 높음)의 집단 간 디자인으로 연구를 설계하여 진행하였다. 연구결과 첫째, 브랜디드 콘텐츠와 감성광고는 몰입에 유의미한 차이가 없는 것으로 나타났다. 둘째, 브랜디드 콘텐츠와 감성광고가 독특성 욕구에 따라 몰입에 미치는 영향을 검증한 결과 독특성 욕구가 높은 집단의 경우 브랜디드 콘텐츠가 높게 나타났고, 독특성 욕구가 낮은 집단에서는 브랜디드 콘텐츠와 감성광고는 차이가 없는 것으로 나타났다. 셋째 몰입의 경우 구매의도에 영향을 미치지 못했고, 즐거움에 유의한 영향을 미치는 것으로 나타났다. 이러한 즐거움은 구매의도에 유의한 영향을 미치는 것으로 나타났다. 이와 같이 브랜디드 콘텐츠와 감성광고는 독특성 욕구에 따라 몰입이 다르게 나타날 수 있다는 점과 몰입이 즐거움을 통해 구매의도를 높일 수 있다는 결과들은 이론과 실무에 유용한 지침을 제공할 것이다.

목적: 이 연구는 성공을 예측하는 성격인 성실성과 완벽성이 운동선수의 훈련 동기와 행동에 어떤 영향을 주는지를 알아보기 위하여 두 가지 성격특질과 자기조절 동기, 훈련관여 간의 구조적 관계를 분석하였다. 방법: 고등 및 대학 운동선수 295명을 대상으로 성실성과 긍정적 완벽성, 내적 자기조절동기, 훈련관여 수준을 측정하였다. 결과: 성실성과 긍정적 완벽성 모두 보다 내적유형의 자기조절 동기와 훈련관여에 정적인 영향을 미치는 것으로 나타났다. 아울러, 매개효과를 분석한 결과 자기조절 동기는 두 가지 성격특질과 훈련관여의 관계를 매개하는 것으로 발견되었다. 결론: 이러한 결과는 성격특성이 운동선수의 동기적 행동을 설명한다는 사실을 보여주는 것으로 스포츠 현장에서 선수 성격에 대한 이해 및 활용과 관련하여 논의하였다.

This study aims to explore the role of Khan's engagement dimension previous study in mediating the relationship between work-life balance and in-role and extra-role performance of salesforce. To measure the data, a quantitative approach conducted through a survey of the sales force in the financial services industry sector in Makassar City, Indonesia. We determine the sample by using purposive sampling technique, and a total of 188 salesforce respondents. SEM-PLS with the second-order model was applied to test the measurement model and the mediator role of the engagement. The results show that the engagement dimension fully mediates the effect of work-life balance on both in-role and extra-role performance direct or indirect effect. the findings in this study also address the great concern of both individuals and organizations that the antecedents of the work-life balance variable are fundamental reasons for improving performance. The results of this study indicate that the worklife balance program positively influences engagement. Overall, we can conclude that commitment not only serves as a means for employees to fulfill formal job requirements. This can also encourage them to take action that goes beyond the precise requirements of their work by presenting them physically, emotionally, and cognitively in the work environment.

본 연구의 목적은 국내 대학생들의 학업동기신념 프로파일 유형을 탐색하고 프로파일 집단에 따라 수업 참여도, 학업관련 문제 행동, 학업 부정행위 등에 어떠한 차이가 나타나는지를 확인하는 것이다. 이를 위해 한국교육종단연구 8차년도 조사 참가자 중 국내 4년제 대학에 재학 중인 2,447 명을 분석 대상으로 하였다. 잠재프로파일분석(LPA) 결과, 5개의 프로파일 모형을 최종 모형으로 선택하였으며, ‘높은 효능감과 높은 숙달목표형’, ‘높은 성취목표형’, ‘중간동기형’, ‘낮은 효능감과 낮은 수행목표형’, ‘매우 낮은 수행목표형’으로 각 프로파일을 명명하였다. 학업동기신념 프로파일에 따라 대학생의 수업참여도, 학업관련 문제 행동, 학업 부정행위에서 유의한 차이가 나타났다. ‘높은 효능감과 높은 숙달목표형’은 모든 학업관련 행동에서 가장 적응적인 결과를 보였으며, 성취 목표 수준이 낮은 집단들은 수업참여도가 낮고, 학업관련 문제 행동과 학업부정행위를 더 많이 하는 것으로 나타났다. 한편, 숙달목표와 수행목표가 모두 높은 ‘높은 성취목표형’은 숙달목표만 높고 수행목표가 낮은 ‘높은 효능감과 높은 숙달목표형’에 비해 수업 중 문제행동과 학업부정행위 정도가 유의하게 높게 나타났다. 마지막으로 본 연구 결과가 대학교육에 주는 시사점을 논의하였다.

The purpose of this study is to identify elements of job crafting impacts on work engagement and individual work performance in Vietnamese commercial banks. The research data, collected from 226 bank officers, uses the quantitative research tools as: Cronbach's Alpha Analysis, Explanatory Factor Analysis, Confirmatory Factor Analysis as well as Structural Equation Modeling. The results of the hypothesis test show that only two hypotheses (H2, H3) are accepted: the impact of cognitive crafting on work engagement of bank officers (H2) and the impact of work engagement on individual work performance (H3). However, three remaining relationships (H1, H4, H5) are not accepted in the study: the impact of relational crafting on work engagement of bank officers (H1), the impact of relational crafting on individual work performance of bank officers (H4) and the impact of cognitive crafting on individual work performance of bank officers (H5). The study results indicate that cognition on job crafting leaves positive impacts on work engagement, leading to individual work performance enhancement. On the other hand, the relational crafting element implies contribution on neither collective nor individual working performances. Furthermore, no direct effect of cognition on job crafting to individual performance has been identified.

Compared with the research on consumer engagement in brand community, the research on consumer engagement in brand public has been relatively less. This research aimed at exploring how brand public characteristics such as information variety, various communications and no limitation in expressing self affect the brand public engagement. 274 questionnaires answered by Chinese consumers are used to conduct analysis. Principal component analysis is used to test the reliability and validity of each construct, and structural equation model is used to test hypotheses. The study finds the positive effects of information variety on information benefits, those of various communications on social benefits, and also positive roles of no limitation in expressing self to brand-related self-expression motivation. And each of the information benefits, social benefits and brand-related self-expression motivation is proved to positively affect brand public engagement. The study implies that marketers should give attention to characteristics of brand public, and provide the ways by which members of brand public engage the brand. Additionally, marketers should pay more attention to both direct and indirect engagement activities of consumers toward brand public in social media to better understand their target consumers.

Many studies have shown that job performance and leadership are important in our society. In addition, to improve the quality of work or to improve the work efficiency is still a lot of challenges for each leader. In Vietnam, there are few specific studies on the impact of leadership styles on employee engagement such as: transformational leadership styles, business leadership styles and leadership styles. In the field of higher education, the fewer studies on these issues. A study is conducted to test the impact of leadership styles on the engagement of cadres, lecturers and staff at public universities in Vietnam. Using adjustment techniques, inspecting the scales and theoretical models representing the relationship among the influential factors. The research is based on a sample of 309 cadres, lecturers and staff currently working in universities in Vietnam and used Structural Equation Modeling (SEM) to test the relationships among the variables. The study results show that the scales of the variables: transformational leadership, transactional leadership, laissez faire leadership, job satisfaction and organizational engagement attain the validity and reliability in the research. The study results also show transformational leadership, transactional leadership and laissez faire leadership are directly and indirectly affected by job satisfaction and organizational commitment.

본 연구의 목적은 중학교 체육시간에 학생들의 심리적 욕구만족이 수업참여를 통해 방과 후 신 체활동량에 영향을 미치는데 있어서 학생들의 체육수업에 대한 자기결정적 동기 수준이 수업참여의 매개효과를 조절하는지를 검증하는데 주된 목적을 두었다. 연구대상은 중학생 347명(남학생 197명, 여학생 150명)이며, 기본 심리적 욕구만족, 체육수업 참여, 자기결정적 동기, 그리고 방과후 신체활동을 측정하는 질문지에 응답하였다. 자료는 기술통계, 확인적 요인분석, 상관분석, 그리고 위계적 회귀분석을 이용하여 분석되었다. 위계적 회귀분석의 결과 심리적 욕구만족은 중학생의 수업참여와 방과후 신체활동량을 예측하는 변수로서 수업참여를 통해 신체활동량에 정적인 영향을 주는 것으로 나타났다. 조절 회귀분석의 결과, 체육시간에 중학생들의 심리적 욕구만족이 수업참여를 통해 방과후 신체활동량에 미치는 효과는 체육수업에 대한 자기결정적 동기 수준에 의해 영향을 받는다. 본 연구결과는 체육교사가 중학생들의 자율성과 유능성, 그리고 관계성 욕구를 충족 시켜주고 체육수업에 대한 내적 동기를 증진시킬 때 학생들이 체육수업과 방과 후 신체활동에 적극적으로 참여한다는 사실을 시사한다.

본 연구는 디지털 미디어 기반의 환경에서 증가된 콘텐츠 소비 성향에 맞는 콘텐츠 마케팅 전략으로 나타난 브랜디드 콘텐 츠(branded contents)와 인게이지먼트(engagement), 소비자 공감, 브랜드 태도 간의 구조적 관계를 살펴보고자 한다. 소비자가 브랜디드 콘텐츠에 얼마나 몰입, 관여, 집중하였는지를 가늠할 수 있는 정성적 지표인 인게이지먼트 속성을 핵심변수로 상정하였으며, 이러한 인게이지먼트 속성이 소비자 공감과 브랜드 태도에 어떠한 영향력을 미치는지 살펴보고자 하였다. 연구결과 브랜드 인게이지먼트와 크리에이티브 인게이지먼트는 소비자 공감에 정(+)의 영향을 미치는 것으로 나타났 다. 반면 미디어 인게이지먼트는 유의한 영향을 미치지 못하는 것으로 나타났다. 크리에이티브 인게이지먼트, 미디어 인게 이지먼트, 브랜드 인게이지먼트는 브랜드 태도에 모두 유의한 영향을 미치지 못하는 것으로 나타났다. 마지막으로 소비자 공감의 경우 브랜드 태도에 정(+)의 영향을 미치는 것으로 브랜디드 콘텐츠 인게이지먼트는 소비자 공감의 완전매개를 통 해 브랜드 태도에 영향을 미치는 것을 알 수 있다. 이는 소비자들이 스토리텔링에 몰입되어 동일시되면서 브랜드에 자신을 거울처럼 비추는 반응을 통해 브랜드 태도에 긍정적 영향을 미치는 것으로 해석할 수 있다. 소비자가 스토리에 대한 관심과 몰입을 통해 자기 실재감을 강화시킨다는 측면에서 브랜디드 콘텐츠를 기획, 제작 단계에서 실무적으로 고려해야 할 중요 요소임을 시사한다.