Introduction In view of the fact that innovation and entrepreneurship are the major trends in the tourism and hospitality industry and the entry technology for the tourism and hospitality industry is easier for start-ups than for high-tech industries and for small and medium-sized enterprises with low thresholds for investment, the demand for business start-ups by the general public has become more and more frequent The larger the cultivation of talents is, the more intense it is. At present, foreign countries have begun to pay more attention to the tourism and hospitality industry for innovation and entrepreneurship (Weiermair, Stiller, & Mossenlechner, 2006; Zapalska, Brozik, & Rudd, 2004; Lee, Hallak, & Sardeshmukh, 2016), there is a lack of integration and comprehensiveness. Most studies only focus on the entrepreneur's personal characteristics, entrepreneur's personal factors, and entrepreneurial psychology (Hisrich, 1990; Littunen, 2000; Zapalska et al., 2004; Ramos-Rodriguez et al., 2012). Compared with the previous single-level discussion, this study will explore the key elements of innovation and entrepreneurship in tourism and hospitality industry through expert interview. Theoritical Development Innovation plays an important central role in entrepreneurship (Hebert & Link, 2006). In the past, there was also a lot of empirical research that identified innovation as a tenet of hotel organization performance (Agarwal, Erramilli, & Dev, 2003; Grissemann, Plank, & Brunner-Sperdin, 2013; Lin, 2013; Lee et al., 2016). Hotel industry products are difficult to protect through patents, etc. Therefore, continuous product innovation is very important for the hotel industry and is the main factor in keeping the leading competitive edge in the industry (Agarwal et al., 2003). What's more, implementing a new management structure, improving operational efficiency through new technologies, and new logistics and delivery systems make the enterprise a price-competitive advantage with lower costs due to innovation (Lin, 2013). In addition Enz and Siguaw (2003) believe that hoteliers can gain more competitive advantage if they can integrate and implement innovations in daily operations. From the study of Ndubisi and Iftikhar (2012), it is found that entrepreneurship really affects the innovation of SMEs. All in all, the current tourism and hospitality industry in Taiwan is mostly characterized by SMEs. According to the literature review, this study finds that innovation is the intermediary variable that catalyzes the initiation of entrepreneurial activity by innovation. Research Design The data on which this paper is based consist of expert concepts of hotel innovation and entrepreneurship in Taiwan and investigations into their views on innovation and entrepreneurship, which have developed over the course of their specialized experience. The experts had an average of 13 years of experience in researching, teaching, or hospitality management in the field of hotel innovation and entrepreneurship. The scholars we selected had excellent academic reputations and teaching experience in innovation and entrepreneurship. Most of the industry experts selected had experience in assisting hotels to carry out their innovation and entrepreneurship, whose duties are relevant to organizational innovation and entrepreneurship implementation and whose corporations have pursued innovation and entrepreneurship related activities that can be found in mass media or are certified in innovation and entrepreneurship related practices. Result and Conclusion As the hotel industry continues to expand, innovation and entrepreneurship initiatives are imperative. In this study, the innovation and entrepreneurship conceptual framework in the hotel industry contains not only the elements of personal factors, organizational factors, but also innovation and entrepreneurship performance, such as competitive advantages. That is, hotels can implement innovation and entrepreneurship through personal or organizational factors. For instance, encouraging members to interact and learn together, through mutual trust toward a common goal, and then create business and personal fruitful. It can provide a clear and complete process of an innovation and entrepreneurship program, which is important for practitioners to reduce uncertainty and the cost of trial and error and increase their motivation to practice.

Building on insights from motivation-opportunity-ability (MOA) theory, we explore the antecedents and conditions through which entrepreneurs within small and medium enterprises (SMEs) adopt corporate social responsibility (CSR) initiatives. Seeing how current research is almost exclusively dominated by investigating the activities of multinational or large organizations, we shift the attention to the social responsibility initiatives of the individual entrepreneur, seen as a moral, social and environmental champion. This study contributes to marketing and international business literature by advancing knowledge of the determinants of responsible entrepreneurship across different research settings. We highlight the importance of personal entrepreneurial values and moral ideologies and their impact on CSR engagement. From this perspective, we first applied an exploratory/qualitative research method to focus on the CSR initiatives of entrepreneurs in the UK by conducting series of interviews to identify various individual, firm and external level determinants that influence the implementation of responsible entrepreneurship practices. Second, we completed a large scale survey among 224 UK entrepreneurs. Preliminary results demonstrate that others-centered values, entrepreneurial alertness, competence, availability of resources and stakeholders influence, are important antecedents of both intentional and actual engagement in CSR practices, which in turn leads to improved performance.

The motivation of this paper is to assist SMEs (mainly micro and informal enterprises) in developing economies to find the required resources to establish, or develop, their business. We introduce the concept of 'Venture Communities' to provide direct peer-to-peer connections between individuals and SMEs in all parts of the global market. We draw on the well-established concepts of networking, crowdfunding, living labs and value co-creation. The contribution we make lies in the introduction of a novel ecosystem, constructed by multiple actors, through dynamic and interconnected networks, accumulating resources for the benefit of all stakeholders of this community. Our model presents a challenge to the conventional conceptualizations of dyadic relationships between developed economies and emerging economies. Alternatively, we suggest anti-essentialist communities that are temporary constellation of social elements from all parts of the global market to create "hybridized and nomadic" (Laclau and Mouffe 1995) market arrangements.

The purpose of this study is to review the relationship between CEO's transformational leadership and performance, and the mediating effect of corporate entrepreneurship in entrepreneurs’cooperative. In order to verify and achieve the purposes mentioned above, questionnaire data were gathered and analysed from 379 employees of entrepreneurs’cooperative in Kangwon-do province. Empirical survey's findings are as follows; First, charisma and individual consideration appeared to be positively related with risk-taking and proactiveness. Also, intellectual stimulation appeared to be positively related with proactiveness only. Second, charisma and individual consideration appeared to be positively related with sales volume and employment increase, but intellectual stimulation appeared to be positively related with employment increase only. Third, corporate entrepreneurship(risk-taking, proactiveness) appeared to be positively related with sales volume and employment increase. Fourth, corporate entrepreneurship(risk-taking, proactiveness) had mediating effect on the relationship between CEO's transformational leadership and performance. But, intellectual stimulation had not mediating effect

본 연구의 목적은 사회적 기업가정신의 혁신성, 위험추구, 사회목적 실현의 하위요소가 사회적기업 구 성원들의 직무태도에 미치는 영향을 살펴보고, 사회적기업 구성원의 신뢰 인식이 사회적 기업가정신과 구성원의 직무태도를 조절하는지 검증하는 것이다. 본 연구를 위한 데이터는 인천, 대전, 제주 지역의 사 회적기업 및 예비사회적기업의 종사자를 대상으로 수집한 총 115개의 설문지를 분석하였다. 본 연구의 결과는 다음과 같다. 첫째, 사회적 기업가정신 중 혁신성과 사회목적 실현은 사회적기업 종사자의 직무만 족과 조직몰입에 긍정적인 영향을 주었으며, 이직의도에는 부정적인 영향을 주었다. 둘째, 사회적기업 종사자들의 신뢰 인식은 구성원의 직무태도에 유의미하게 영향을 주었다. 마지막으로, 본 연구는 신뢰가 사 회적 기업가정신의 하위요소와 구성원의 직무태도를 강화할 것인지를 살펴보았다. 그 결과 신뢰는 사회 적 기업가정신 중 혁신성 및 사회적 목적 실현과 조직몰입의 관계를 조절하는 것으로 나타났다. 본 연구 는 이상의 연구결과를 토대로 사회적 기업가정신과 사회적기업 종사자들의 직무태도와의 관계에서 학문 적인 시사점과 실무적인 시사점을 함께 제시하였다.

1990년대 이후 전 세계적으로 설립 직후부터 해외시장 진출을 모색하는 국제신생벤처기업들이 늘어나고 있는 추세를 보이고 있는데, 이러한 진출과 관련된 많은 연구들을 살펴보면 대부분 자원기반관점(resource-based view, RBV)을 바탕으로 한 국제기업가정신에서 그 원인을 찾고 있다. 그러나 국제기업가정신의 구성요인들은 개인의 역량관점과 조직역량관점에서 연구자마다 다양하게 제시되고 있다. 이에 본 연구는 국제기업가정신의 구 성요인을 개인의 역량이 아닌 조직문화적 차원에서의 조직역량으로써 국제기업가정신 개념의 차원을 규명하고자 하였다. 즉, 본 연구에서는 기존 국제신생벤처기업의 Zhang, Tansuhaj와 McCullough(2009)와 Dimitratos, Voudouris, Plakoyiannaki와 Nakos(2012)의 연구에서 공통적으로 제시한 속성들을 바탕으로 국제기업가정 신을 기업의 조직문화적인 측면에서 2차요인으로 정의하여 국제위험감수성/혁신지향성, 국제시장지향성, 국제학 습지향성, 국제동기, 그리고 국제경험 등으로 살펴보았다. 또한 이러한 국제기업가정신이 기술지식 향상과 해외시 장 지식습득 및 해외진출 성과에 미치는 영향 정도를 실증적으로 분석하고자 하였다. 이를 위해 설립 후 5년 이 내에 해외시장에 진출한 147개의 국내 국제신생벤처기업을 대상으로 조사하였으며, SPSS(18.0 version)과 AMOS(18.0 version)을 사용하여 확인적 요인분석과 구조모형분석을 통해 변수들 간의 인과관계를 분석하였다. 분석결과, 국제기업가정신은 다섯 개의 1차요인으로 구성되어 있는 것으로 나타났다. 또한 국제기업가정신은 기 술지식 향상과 해외시장 지식습득에 긍정적인 영향을 미쳤으며, 기술지식 향상과 해외시장 지식습득은 해외진출 성과에 긍정적인 영향을 미치는 것으로 확인되었다. 한편, 국제기업가정신이 해외진출 성과에는 직접적인 영향을 미치지 않는 것으로 확인되었다. 이상의 연구결과는 자원이 부족한 국내의 국제신생벤처기업의 국제화와 경영성 과에 있어 이론적, 실무적 시사점을 제공할 것으로 기대된다.

The purpose of this study includes: Firstly, to examine the effects of corporate entrepreneurship on market orientation, radical innovation, and organizational performance. Secondly, to examine the mediating effect of the market orientation, radical innovation on the relationship between corporate entrepreneurship and organizational performance. In order to verify the relationships and mediating effect, data were collected from convenient sample of 269 employees at small and medium enterprises in Busan, Ulsan, Gyeongju city to test theoretical model and its hypotheses. All data collected from the survey were analyzed using with SPSS 18.0 and AMOS 18.0. This study reports findings as followed: first, the relationship between the corporate entrepreneurship and the market orientation is positively related. Second, there was also a positive correlation between the corporate entrepreneurship and the radical innovation. Third, there was also a positive correlation between the market orientation and the radical innovation. Fourth, the relationship between the market orientation and the organizational performance is positively related. Fifth, there was also a positive correlation between the corporate entrepreneurship and the organizational performance. Sixth, there was also a positive correlation between the radical innovation and the organizational performance. Finally, the market orientation played as a partial mediator on the relationship between corporate entrepreneurship and radical innovation. The market orientation and radical innovation played as a partial mediator on the relationship between corporate entrepreneurship and organizational performance. Also, the radical innovation played as a partial mediator on the relationship between market orientation and organizational performance. Based on these findings, the limitations of the study and some directions for future studies were presented.

본 연구는 국내 사회적기업이 양적으로 성장한 시점에서 자립과 지속가능성을 더욱 강화할 필요가 있다고 보고 실증연구 결과에 따른 이론적, 실무적 시사점을 제공하고자 했다. 사회적 기업가와 사회적기업 종사자 모두 중요함을 인지하고 사회적 기업가정신, 소명, 고객지향성, 직무만족의 관계를 실증적으로 분석했다. 이론적 배경을 통한 가설을 설정했고 가설을 검증하기 위해 부산광역시의 (예비)사회적기업 종사자를 대상으로 설문지를 배부했다. 2015년 3월에서 4월까지 150부를 배부하여 128부(85.3%)를 회수하고 불성실한 응답을 제외한 121부(80.7%)를 최종분석에 활용했다. 통계분석은 SPSS 18.0과 AMOS 18.0을 사용하여 분석했고 매개효과의 유의성 검증을 위해 sobel test를 실시했다. 측정변수의 신뢰성을 검증하고 확인적 요인분석으로 변수의 타당성을 확보했다. 구조방정식 연구모형의 적합도는 일반적으로 수용가능한 수준으로 나타났다. 연구결과 사회적 기업가정신은 소명에 직접적으로 유의미한 영향을 미치는 것으로 나타났다. 사회적 기업가정신은 고객지향성에 직접적으로 영향을 미치지 않은 것으로 나타났지만 직무만족에는 영향을 미치는 것으로 나타났다. 소명은 고객지향성과 직무만족에 모두 직접적인 영향을 미치는 것으로 나타났다. 사회적 기업가정신과 고객지향성의 관계에서 소명은 완전매개효과가 나타났으며, 사회적 기업가정신과 직무만족의 관계에서 소명은 부분매개효과가 나타났다. 마지막으로 본 연구의 의의와 한계점들에 관해서 논의했다.

최근, 기존 주력산업의 안주, 혁신 기피 현상으로 말미암아 기업 내에서 지속적인 성장 동력에 대한 이슈가 발생하고 있다. 이러한 지속성장의 돌파구로써 새롭게 주목 받고 있는 대안이 바로 사내기업가정신(Corporate Entrepreneurship)이다. 혁신을 촉진시키는 효과적 방안으로 사내기업가정신이 주목받음에 따라, 국내 기업들 사이에서는 사내벤처 형태의 사내기업가 정신 촉진 활동을 통해 혁신적인 신제품/ 신사업을 발굴하며, 계층적이고 경직된 조직문화를 지양하고, 보다 유연하고 혁신적인 조직문화를 정착시키는 시도를 해오고 있다. 본 연구에서는 사내벤처를 운영하는 3개의 국내 기업을 대상으로 사례 연구를 실시하였으며, 사례연구에 있어서는 사내기업가정신 발현유형과 사내기업가정신 활성화 프레임워크를 결합하여 사례를 분석함으로써, 사내기업가정신 발현유형에 따라 사내기업가정신 활성화 제도의 지향점, 운영 등에 있어서 차이가 있음을 규명 하였다.

Entrepreneurship and marketing are two disciplines whose paths have intersected frequently, because the underlying orientation of each relates to markets and customer needs (Hills and LaForge, 1992). The most common argument surrounding this relationship has been that entrepreneurs do not follow the mainstream approach taken by large corporations when performing marketing functions. Consequently, many researchers have attempted to better understand how marketing is performed differently by entrepreneurs. Interestingly, however, extant research has tended to overlook the sui generis relationship between the entrepreneur and his firm, and the impact that such relationship potentially has on both the entrepreneur and his firm/brand.The missing link in entrepreneurial branding, we believe, lies in further understanding the dynamic that exists between the entrepreneur’s roles and his firm’s growth. Our thesis is that the entrepreneur assumes different roles in order to develop and grow his firm/brand and a newly created social structure, and eventually matures into a sense of belonging and commitment to his firm/brand that potentially attracts and retains all the other stakeholders associated with the firm/brand. This may be regarded as an identity construction process which is triggered by the entrepreneur and permeates into his firm/brand. In their cross-disciplinary exploration of entrepreneurship research, Ireland and Webb (2007) identified identity construction as one of the three broad concepts around which multilevel entrepreneurship theory can develop.Qualitative data were collected through a total of 25 in-depth semi-structured interviews with entrepreneurs from the U.K., Guatemala and Colombia. Informed Grounded Theory by Thornberg (2012) was used as a data analysis approach, permitting an empirical understanding of entrepreneurial branding illuminated by extant literature on branding, entrepreneurship and identity. Data analysis revealed that entrepreneurs whose businesses are growing are involved in a variety of actions that compel them to embrace three different roles. The first role, identified as the Entrepreneur Strategist, encompasses the triggering elements through which the entrepreneur creates the foundations and key purposes of his firm. The second role, identified as the Entrepreneur Sense-giver, captures the actions that the entrepreneur undertakes to embed his central beliefs, values and personal assumptions through his daily experiences with his employees in the firm. The third role, identified as the Entrepreneur Developer, captures the various actions that the entrepreneur embraces to permeate his firm’s and brand’s essence to the outside world, including the customers. Our study also supports the notion that the identity of an entrepreneur is a co-creation of an individual identity and a social identity. Our argument implicitly bridges the two traditionally disconnected perspectives of Identity Theory and Social Identity Theory through the entrepreneurship process. More specifically, the three roles that entrepreneurs potentially need to embrace in order to grow their firm/brand in the market are embedded within a dynamic process in which the entrepreneur’s personal identity is co-created alongside his firm’s and brand’s social identity. A successful entrepreneur of each entrepreneurial firm should eventually permeate the entrepreneurial brand essence, a distinct blend of his personal identity and his firm’s and brand’s social identity, into the world.

본 연구는 사내 기업가적 활동, 사회적 네트워크, 환경의 불확실성 그리고 이들 상호간의 상호작용적 영향이 중국 중소기업의 성과에 미치는 영향에 대해 살펴보는 것이다. 연구의 목적을 달성하기 위해 연구자들은 사내 기업가적 활동 그리고 사회적 네트워크가 미치는 영향과 이들의 상호작용이 기업성과에 미치는 영향에 대해 분석하고자 한다. 또한 나아가 지각된 환경의 불확실성이 높을 때 이들의 상호작용이 기업성과에 미치는 영향이 어떻게 달라질 수 있는지를 파악하고자 한다. 실증적 연구는 중국 합비성 안휘시에 있는 첨단 산업의 중소기업을 대상으로 수행되었다. 무작위로 선정된 200개 업체에 설문지를 보내고 응답받은 기업들 중에서 불성실한 것을 제외한 164개의 중소기업체가 최종 표본으로 선정되었다. 가설의 검증은 이들 기업들을 대상으로 이루어졌으며 그 결과 본 연구는 다음과 같은 결론을 도출할 수 있었다. 첫째, 중국 중소기업의 사내 기업가적 활동들은 기업성과에 유의한 긍정적 영향을 미치는 것으로 나타났다. 둘째, 사회적 네트워크는 그 자체로는 기업성과에 유의한 영향을 미치지 않으나 사내 기업가적 활동들 중에서 특히 혁신 및 벤처링 중심의 활동과는 유의한 상호작용적 영향을 미치는 것으로 나타났다. 셋째, 혁신 및 벤처링 활동과 사회적 네트워크의 상호작용은 기업에서 지각하는 환경의 불확실성이 높을 때 기업성과에 더욱 유의한 긍정적 영향을 미치는 것으로 나타났다. 이러한 결과를 토대로 볼 때 기업가적 활동이 기업성과 개선을 위해 중요할 수 있으며, 사회적 네트워크는 기업가적 활동의 내용에 따라서 적절하게 활용되어야 하며, 특히 환경의 불확실성이 높을 때는 외부자원을 최대한 활용하면서 혁신과 벤처링 활동을 강조하는 것이 중국 중소기업에 있어서는 무엇보다 중요할 수 있음을 연구자들은 제시하고자 한다.

The purpose of this study includes: the relationships between corporate entrepreneurship(innovation, proactiveness, risk-taking) and firm performance(non-financial performance, financial performance) and the mediating effect of the self-efficacy on the relationship between corporate entrepreneurship and firm performance. In order to verify the relationships and mediating effect, data were collected from 368 individuals in employees working in small and medium-sized firms at Gyeongnam region to test theoretical model and its hypotheses. All data collected from the survey were analyzed using with SPSS 18.0. This study reports findings as follows: first, the relationship between the corporate entrepreneurship(except innovation) and the employee's self-efficacy is positively related. Second, there was also a positive correlation between the employee's self-efficacy and firm performance. Third, the relationship between the corporate entrepreneurship and the non-financial performance is positively related. The relationship between the corporate entrepreneurship(except innovation) and the financial performance is positively related. Finally, the employee's self-efficacy played as a partial mediator on the relationship between risk-taking and firm performance. The employee's self-efficacy played as a fully mediator on the relationship between proactiveness and non-financial performance. The employee's self-efficacy played as a partial mediator on the relationship between proactiveness and financial performance. However, there was no empirical evidence for the mediating effect of employee's self-efficacy on the relationship innovation and firm performance. Based on these findings, the implications and the limitations of the study were presented including some directions for future studies.

본 연구의 기본적 목적은 중소기업의 중간관리자들에 의해 지각된 조직내 기업가정신이 그들의 혁신적 업무행동에 어떠한 영향을 미칠 수 있는지를 살펴보는 것이다. 이를 위해 본 연구는 먼저 조직내 기업가정신에 영향을 미칠 수 있는 내부 조직적 요인들, 즉 조직문화를 포함하여 경영층지원, 직무자율성, 보상 및 강화, 시간적 여유, 구조적 지원 등과 같은 조직과정들을 파악하고 이를 토대로 개념적 모형과 가설을 개발했다. 실증적 연구는 중소기업진흥공단에 있는 중소

This paper reviewed the relationship between corporate entrepreneurship(innovativeness, risktaking, proactiveness) and managerial innovation(organization innovation, human resource innovation), and the moderating effect of shared vision. The data to verify proposed hypothesis consist of the responses from 243 employees in Kyeong-Gi and Kang-Won province. The results of hierarchical multiple regression analysis showed that innovativeness and proactiveness are related positively with organization innovation and human resource innovation, but risktaking is not related with innovation. Although risktaking has not effect on human resource innovation, it is appeared that it will be positively related with human resource innovation while shared vision is high.

This study was conducted to investigate the effects of the entrepreneurship and market orientation of franchisers on the boundary-spanning behavior of franchisees in food-service companies in the Yeongnam region. This study also investigated the relationship between the entrepreneurship and market orientation of franchisers and sought to identify the effect of the boundary-spanning behavior of franchisees on their managerial performance. Based on literature reviews, 4 hypotheses were tested. The subjects responding in this study were owners or managers of franchise restaurants in Youngnam province. A total of 605 questionnaires were analyzed using the factor analysis, a reliability test, and structural equation modeling analysis. The results revealed that first, the entrepreneurship and market orientation of franchisers were positively related to the boundary-spanning behaviors of franchisees, and secondly, the entrepreneurship of franchisers was positively related to their market orientation. Finally, the boundary-spanning behavior of franchisees was positively related to their managerial performance. Therefore, food-service franchisers in Youngnam should have the entrepreneurship and market orientation to lead franchisees to have positive boundary-spanning behaviors and good performance.

Human resource theories of becoming entrepreneurs or self-employed rather than finding employment are compared as applied to fit the occupational data of technological entrepreneurs and technology jobs. The human capital theory posits that technological e

기업가선택을 높이는 요인들 중 인적자본가설은 다양한 지식축적을 통해 기업가가 되고 이는 소득을 높인다고 주장하는 반면 기호가설은 다양한 활동에 대한 기호 때문에 기업가가 되지만 예상소득이 피고용 상태보다 저조할 것으로 본다. 기술기업의 경우 전문성에 대한 이득이 커서 이러한 효과들은 약화될 수 있다. 이민의 경우 고용차별압력에 의한 자영선택가능성도 증가할 수 있다. 의료를 제외한 과학기술직의 자영업을 기술기업가로 보고 이의 소득방정식을 미국 인구센서스 데이터에 대해 추정하여 기업가 이론중 인적자본 가설과 기호가설, 차별요소, 선택편이를 비교추정 하였다. 특히 미국 기술기업 내 비중이 커지고 있는 아시아인을 백인집단과 비교하여 소득을 분해 비교하였다. 기업가선택에 대한 인적자본가설이나 자기선택에 의한 경쟁적 가설보다는 떠돌이 가설의 가능성이 크게 보인다.

  Entrepreneurship is considered as the main leadership creating enterprises and employment. However, in Korea empirical studies linking Korean entrepreneurial performances with her characteristics are rarely in existence. Current study focuses on Korean

본 연구는 나라별로 그 나라의 사회 ·문화적 특성들이 국민들의 창업활동에 관한 관심도에 영향을 미치는가의 여부를 검토하고자 한다. 4가지의 사회 ·문화적 특성들이 검토되었는데, 첫째 기업가 사회적 신분위상, 둘째 사업실패로 인한 체면상실, 셋째 혁신에 관한 가치인식, 넷째 과업수행의 중요성 등이다. 8개국 경영대학원과정 관련학생 862명들을 표본으로 설문 · 통계 분석한 결과에 따르면 사회 ·문화적 특성중의 하나인 창업가의 사회적 신분위상이 사람들의 창업활동에 대한 관심도를 알아볼 수 있는 좋은 예측척도로 평가됨을 볼 수 있다.

The purpose of this study was to determine the social engagement network in Sido Muncul’s CSR, the partnership program with farmers, and how the implementation of corporate social entrepreneurship in the program is carried out. The research design uses qualitative methods with a grounded theory approach that tests the validity and reliability of the data using triangulation of data sources and methods, namely, data obtained through documentation and the results of surveys and interviews to more than one observation unit. Data was obtained from surveys and interviews with Sido Muncul’s Public Relations and CSR Division, as well as partner farmers. The results of this study indicate that the social engagement network in Sido Muncul’s partnership program is related to the role of farmer groups, farmer cooperatives, government, NGOs, universities, and private companies as facilitators and control functions, thus creating mutually beneficial relationships with one another. The process of implementing corporate social entrepreneurship in Sido Muncul’s CSR for the partnership program with farmers consists of nine stages: problem identification, coordination with related parties, allocation of resources and commitments, collaboration with NGOs, local entrepreneurs and government, social innovation and the creation of new businesses, documentation of activities, reporting, monitoring and evaluation, as well as publications.