본 연구의 주요 목적은 회귀기반의 다양한 머신러닝 알고리즘을 개발하고 다양한 농업 분야에서 사용되는 트랙터의 연료 소비량을 예측하는 것이다. 비포장 도로주행 농업 기계중에서도 사용 비중이 가장 높은 트랙터를 선정하였다. 실제 농가에 방문하여 현업 전문가 조언을 바탕으로 연구하여 설문지를 작성하였으며, 설문 대상은 경남 사천시에 있는 농가 10곳, 진주시에 있는 농가 62곳 등, 총 72곳의 농가이다. 농작업으로는 벼농사, 보리농사, 밭농사 등이 있으며, 작업내용으로는 쟁기, 로터리, 비료살포, 베토, 모내기작업 등이 있다. 다중 회귀분석을 통해 연료 소비량 예측에 영향을 미치는 변수(마력, 기계사용연수, 경작면적, 작업 시간)를 추출하였고. 머신러닝 회귀 학습기 모형으로 학습하여 예측 모형의 성능을 검증하였다. 연료 소비량을 예측하는 모델의 성능은 결정 계수(R), RMSE (제곱 평균 제곱근 오차), MSE (평균 제곱 오차) 및 MAE (평균 절대 오차)를 포함한 4가지 통계적 품질 매개변수를 사용하여 결정되었다. 연구 결과 4가지 모델(다중회귀, 랜덤포레스트, 아다부스트, K-최근접 이웃) 중 K-최근접 이웃의 성능이 제일 높은 것으로 나타났다. 결론적으로 본 연구의 결과는 실제 농가의 연료 소비량을 예측하여 면세유 유통의 투명성을 확보하고 추후 개발 모델의 의사결정에 활용될 수 있을 것으로 기대된다.

본 연구는 생산 가능인구의 세대별 스포츠 용품 온라인 소비성향을 탐색하고, 스포츠 4.0 시장 의 온라인 소비자를 세분화하여 미래의 소비 시장을 예측하기 위한 기초자료를 제공하고자 했다. 따라서 생산 가능인구의 세대별 집단(Y세대 이상, Z세대) 중 스포츠 용품을 소비한 경험자를 대상으로 본 조사를 실시했으며, 총 478명의 자료를 최종 분석에 적용했다. 자료처리는 SPSS statistics(ver. 21.0)으로 빈도분 석, 탐색적 요인분석, 재검사 신뢰도의 상관관계 분석, 신뢰도 분석, 의사결정 나무 분석을 실시했다. 생산 가능인구의 세대별에 따른 스포츠 용품 온라인 소비성향 탐색결과, 여유, 즐거움, 자아 상징, 가격 요인이 높을 경우와 자아 상징, 기능, 환경 친화 요인이 낮을 경우 Z세대 집단으로 분류될 확률이 크게 나타났으 며, 여유 요인이 낮고, 자아 상징 요인이 높을 경우와 즐거운 요인이 낮고, 연대적 소비 요인이 높을 경우 Y세대 이상 집단으로 분류될 확률이 크게 나타났다. 또한 이와 같은 모형의 분류 정확도는 69.7%로 나타 났다.

The objective of this study is to estimate the dietary exposure of polychlorinated dibenzo-p-dioxins and dibezofurans (PCDD/Fs) of Korean population via milk and meat using a probabilistic exposure assessment model. Total 319 raw milk and meat samples collected in the period 2006-2008 from nationwide Korea were measured the concentrations of 17 PCDD/Fs. Distributions of dietary exposure of 7 age subgroups to PCDD/Fs from the commodities were estimated probabilistically using Monte Carlo simulations. Dietary exposure groups were divided as lower, medium and high consumer subgroups according to the consumption of each commodity. The amounts of dietary exposures of Korean population subgroups were compared to the provisional maximum tolerable monthly intake (PTMI) recommended by the Joint FAO/WHO Expert Committee on Food Additives and Contaminants (JECFA). The mean PCDD/Fs concentrations in raw milk and meat of beef, prok and chicken were measured as 0.501, and 0.022~0.150pg WHO-TEQ/g, respectively. Dietary exposure of children was significantly higher than that of adults due to their high milk consumption per body weight (BW). Dietary intake of PCDD/Fs of the Korean populations estimated ranged from 0.154 to 1.248 pg WHO- TEQ/kg BW/day for high consumers (the 97.5th percentile) at the upper bound. Dietary intakes of average population of various subgroups were below the half of PTMI, but those of higher consumers were found exceeding or comparable to PTMI at the upper bound level. This study also suggests that the estimated PCDD/Fs concentrations in milk and meat are comparable to those reported in previous studies. Probabilistic assessment model for PCDD/Fs exposure in meat and milk commodities could be used to estimate the exposure of PCDD/Fs in Korean population for the development of risk mangement mesaures for PCDD/Fs in meat and milk.

The influence of the food value consumption type of MZ generation on food choice attribute and sustainable food consumption behavior was studied using structural equation modeling. A survey was conducted on April 11~17, 2022, among panels aged 20 to 39. A total of 350 valid replicates (100%) were analyzed using statistical program SPSS The validity of the measurement instrument was verified through exploratory factor analysis and confirmatory factor analysis. The data reliability was confirmed using Cronbach’s alpha coefficient. The hypothesis was verified by performing path analysis through structural equation modeling using AMOS. Regarding the influence of food choice characteristics on sustainable food consumption behavior, health has a significant positive (+) effect on the selection consumption behavior of certified food and local food. Among food value consumption categories social value consumption has a significant negative (－) influence on the consumption behavior of certified food and the choice of local food. Ethical value consumption has a significant positive (+) influence on the selection consumption behavior of certified food and local food. This study is significant because it has identified sustainable food consumption behaviors that domestic consumers can adopt daily. It can use as baseline data for preparing political and institutional measures.

사물인터넷(IoT) 기술을 활용한 전력 사용량 모니터링은 스마트팜 운영비 절감 기술 개발을 위한 기초자료로 필요성이 부각되고 있다. 본 연구에서는 멜론 생산 스마트팜 운영 중 실시간 전력사용량 모니터링 시스템을 설치한 예를 소개하고 이 를 이용하여 수집된 데이터를 실시간으로 활용하는 방법을 제 안한다. 전력사용량 모니터링 시스템의 실증을 위하여 멜론 스마트팜에서 3개월의 멜론 재배기간 동안 보일러, 양분분배 시스템, 자동제어기, 순환팬, 보일러제어기, 기타 IoT 관련 유 틸리티 등 스마트팜 시설에서 사용하는 개별 전원 기구들의 전력사용량 데이터를 수집하였다. 모니터링 결과를 이용하여 전기에너지 소비패턴의 예시를 분석하고, 측정 데이터를 최 적으로 활용하기 위해 필요한 고려사항을 제시하였다. 본 논 문은 전력사용량 모니터링 시스템을 새로이 구축하고자 하는 유저들에게 기술적 진입장벽을 낮추고 생성된 데이터 활용 시 시행착오를 줄이는 데 유용한 자료가 될 것으로 사료된다.

본 연구에서는 파프리카(Capsicum annuum L)의 소비증 가 및 홍보를 위해 응답자 소비성향과 파프리카의 인지도를 분석하였다. 의미분별법에 따른 파프리카에 대한 감성반응을 바탕으로 선호도 및 충성도와의 상관관계를 분석하였다. 설 문조사는 2022년 1월부터 2월까지 일반인 155명을 대상으로 임의추출법을 통하여 조사하였으며, 잘못된 답변을 한 13건 을 제외하고 총 142명의 설문지를 분석하였다. 파프리카의 인 지도 9개의 문항을 요인분석을 통하여 재구성한 결과 ‘식미 성’, ‘이용성’, ‘경제성’의 3요인으로 구성되었다. 9가지 문항 중에서 파프리카에 대한 인지도를 문항별로 알아본 결과로 ‘파프리카가 건강에 좋을 것 같다’는 문항의 긍정적 답변이 92.3%의 가장 높은 비율을 나타냈다. 파프리카의 형태 선호 도는 뭉툭한 유형이 가장 높았고, 그 다음은 소형(Mini) ˃ 원 뿔형(Conical) 순으로 선호하는 것으로 나타났다(p < 0.001). 색채 선호도는 노란색 파프리카를 가장 선호하는 것으로 나타 났고, 그 다음은 오렌지색 ˃ 적색 ˃ 녹색 순으로 선호하는 것으 로 나타났으며 통계적으로 유의하였다. 파프리카의 이미지를 보고 느끼는 감성 반응은 3가지 형태간, 그리고 4가지 색채간 통계적으로 유의한 차이를 보였으며, ‘밝은’, ‘맑은’, ‘활기찬’ 이 대표 이미지 감성어휘로 나타났다. 파프리카 이미지에 대 한 감성 2요인(평가적인 요인, 정서적인 요인)과 통제변수인 인구통계학적 변수가 선호도에 미치는 영향을 알아보기 위해, 더미변수를 포함한 다중회귀분석을 실시한 결과, 파프리카 이미지에 대한 평가적인 요인이 높을수록, 그리고 주부의 경 우 선호도는 높은 것으로 나타났다. 또한 파프리카의 인지도 3 요인(식미성, 이용성, 경제성), 선호도, 한국판 삶의 질과 통제 변수인 인구통계학적 변수가 충성도에 미치는 영향을 알아보 기 위해, 더미변수를 포함한 다중회귀분석을 실시하였다. 그 결과, 파프리카 선호도와 삶의 질이 높을수록, 파프리카 인지 도 중에서 식미성 요인, 이용성 요인이 높을수록 충성도는 높 은 것으로 나타났다. 또한 경제성 요인 즉 가격이 높을수록, 그 리고 응답자의 월평균 소득이 낮고, 농림수산업 종사자의 경 우 충성도는 낮은 것으로 나타났다. 설문 응답자들의 충청도 에 영향을 미치는 변수들 중에서 파프리카 선호도는 43%로 가장 높은 설명력을 지니며 가장 영향력 있는 변수로 나타났 다. 이러한 결과에서 파프리카의 형태와 색채 선호도에 대해 구명하는 것은 매우 중요한 것으로 판단되었으며, 최근 파프 리카가 건강에 좋을 것이라는 인식이 높아지고 있다는 것은 앞으로 내수 증가에 긍정적 요인이 될 것으로 생각되었다. 또 한 3가지 형태의 파프리카 중에서 선호도가 가장 높게 나타났 던 뭉툭한 유형의 노란색 파프리카를 생산, 홍보를 지향하여 소비자의 구매 성향에 적합한 파프리카의 재배를 늘리는 것도 중요할 것으로 판단되었다. 추후 파프리카의 소비 촉진을 위 하여 소비자를 대상으로 한 지속적인 연구와 홍보 지원 활동 등을 통하여 파프리카에 대한 소비자 인지도를 높일 필요가 있다고 생각된다.

송대의 연유자기는 문인취향을 근간으로 하는 청ㆍ백자와 함께 송대 도자문화를 구성하 는 중요 요소이자 송 사회의 다양함을 엿볼 수 있는 중요한 증거라 할 수 있다. 그럼에도 송대 연유자기는 명요 생산품에 비해 만듦새가 조악하여 민간 취향으로 치부되어 크게 주목 받지 못했다. 이에 본 연구는 그동안 간과되어온 송대 연유자기에 주목하여, 생산지와 제작 기술적 문제, 더 나아가 소비양상을 고찰하였다. 문인취향의 청자와 백자가 송대 도자의 주류로 자리 잡았지만, 한편으로 연유자기는 기술 적으로 唐代의 연유도기보다 진화되어 이미 일상용기를 비롯한 예기, 부장품과 명기 등에 대한 수요로 선호되었음을 알 수 있다. 당대보다 더욱 확장된 생산규모는 송 사회의 연유자 기에 대한 수요가 늘어났음을 방증하며, 소비 계층 역시 상류층부터 서민에 이르기까지 폭넓 게 사용된 점이 확인된다. 그 외 송대의 연유자기는 지역별 출토양상의 차이를 보이는데, 가령 북방은 일상용품이 주를 이룬다면, 남방은 도용과 같은 부장품의 출토가 압도적으로 많은 편이다. 특히 승려나 불상, 馬首人身ㆍ鳥首人身ㆍ人首蛇身ㆍ12지신 등 도교적 도상의 출현은 송 조정의 정치적 통치와 판단에 따라 유ㆍ불교가 조화된 사상의 확산에 따른 결과물로 이해된다. 특히 사 천지역에서 유독 도교적 도상의 출현이 많은 배경에는 도교의 발원지로써 일찍이 도교신앙이 널리 보편화된 배경을 꼽을 수 있다. 더 나아가 이곳이 남북교통로의 접전지로 당대 북방 중 원지역에서 성행했던 삼채도용 제작과 장례문화가 남방으로 이전될 수 있었고, 남북방의 문 화가 융합된 결과로 볼 수 있을 것이다.

Mushroom production in Korea is concentrated on five major mushroom types. To create a new source of income for farmers, it is necessary to establish new mushroom production and marketing systems. This study was conducted to evaluate the marketability of and establish a marketing strategy for Pleurotus nebrodensis variety 'Uram'. The evaluation of distributors showed that it was necessary to cultivate mushrooms of uniform shape and size, to compensate for their low storability, and to sell them in small packages. The consumer evaluation showed that the texture of P. nebrodensis had the highest level of satisfaction for quality, but the levels of satisfaction for size and shape were low. In the consumer evaluation, as in the distributor evaluation, improvements in cultivation were found to be necessary, as the storage time is short due to a high moisture content. An evaluation of the market gave the following results regarding the marketing strategy. It was found to be necessary to consider the production of mushrooms of a uniform shape and size and sell them in small packages in the range of 150 to 300 g. The price of the mushrooms should be set using a high-end strategy for high-end sales. The mushrooms should be introduced to local food and eco-friendly stores in the early stages of production. Subsequently, if farmhouse production increases, shipments should be made to wholesale markets through a regular contract. Finally, considering that P. nebrodensis is an unfamiliar mushroom to consumers, it is necessary to promote it by increasing the accessibility of consumers through tasting events and experience groups.

This study was conducted to provide basic data for product development and marketing strategies for the Thai home meal replacement (HMR) market, to reflect the changing trends in household sizes in Thailand. The results of analyzing the characteristics and differences of HMR consumption behavior between single-person households and multi-person households in Thailand were as follows: It was found that single-person households use HMR to save money and for the convenience in cooking and preparation. In the preference by HMR type, multi-person households showed a higher preference for all types of products than single-person households. Thai consumers, regardless of their household size, mainly use department stores and large shopping malls to purchase HMR, and they most prefer to get information through Internet advertisements. The shelf life, quality, taste, hygiene, and freshness of HMR were the main considerations for their selection. Based on the results of this study, the Thai market requires the development of HMR products that are reasonable in terms of cost and preparation time. In addition, it is necessary to develop products that can satisfy consumer needs, such as nutritional enhancement and therapeutic foods, products that are organic, eco-friendly, cater to various menus, and address the premium segment.

This study aims to investigate protein consumption market trends in Korea. Protein consumption was divided according to the protein source into meat, fishery, and plant-based protein. To accomplish the goal of this study, food purchase data from 525 households panels collected by the Rural Development Administration over the last 10 years were used. The results of the study showed an increase or decrease in protein consumption by protein type over the last 10 years, and a reason to explain this change has been suggested. Specifically, this study found a dramatic increase in the consumption of several proteins, including beef sirloin, beef tenderloin, seasoned beef & steak, pork belly, pork shoulder, pork neck, seasoned pork, pork cutlet, sweet and sour pork, canned ham, chicken drumstick, chicken breast, dak gangjeong, Chinese fried chili chicken, salmon, eel, abalone, squid, octopus, webfoot octopus, octopus minor, canned whelk, tofu, cold bean soup,and plant-based milk. Some items showed no increase in consumption (such as beef jerky, pork rib, sausage, bacon, whole raw chicken, cutlass fish, oyster, fish cake, crab stick, surimi sausage,and canned fishery), whereas a few items showed decreased consumption (e.g., mackerel, pollack, cod,and canned tuna)

The purpose of study was to examine the factors influencing fast food consumption in Korean adolescents. The analysis was conducted using cross sectional study data from the 16th Korea Youth Risk Behavior Web-based Survey in 2020. A total 54,948 middle and high school students participated in this study. The subjects in the analysis were 28,353 males and 26,595 females, 28,961 middle school and 25,987 high school students. In total, 56.6% Korean adolescents consumed fast food once or twice weekly and 25.4% consumed fast food more than three times weekly. Logistic regression analysis revealed that fast food consumption was significantly associated with dietary behavior such as lower breakfast intake (OR: 0.930, 95%CI: 0.891~0.970, p<0.001), higher soda drinks consumption (OR: 2.563, 95%CI: 2.452~2.678, p<0.001), and higher sweet drinks consumption (OR: 1.898, 95%CI: 1.818~1.982, p<0.001). For psychological and health behavior factors, fast food consumption was also significantly associated with higher perceived stress (OR: 1.239, 95%CI: 1.163-1.321, p<0.001), higher smoking (OR: 1.300, 95%CI: 1.164~1.453, p<0.001), higher drinking (OR: 1.193, 95%CI: 1.112~1.280, p<0.001), higher depression experience, higher loneliness experience, and lower subjective health, In conclusion, fast food consumption in Korean adolescents was associated with undesirable dietary habits and psychological and health behavior, suggesting that appropriate education programs are necessary to reduce such behavior.

The water consumption data of individual consumers must be analyzed and forecast to establish an effective water demand management plan. A k-mean cluster model that can monitor water use characteristics based on hourly water consumption data measured using automated meter reading devices and demographic factors is developed in this study. In addition, the quantification model that can estimate the daily water consumption is developed. K-mean cluster analysis based on the four clusters shows that the average silhouette coefficient is 0.63, also the silhouette coefficients of each cluster exceed 0.60, thereby verifying the high reliability of the cluster analysis. Furthermore, the clusters are clearly classified based on water usage and water usage patterns. The correlation coefficients of four quantification models for estimating water consumption exceed 0.74, confirming that the models can accurately simulate the investigated demographic data. The statistical significance of the models is considered reasonable, hence, they are applicable to the actual field. Because the use of automated smart water meters has become increasingly popular in recent year, water consumption has been metered remotely in many areas. The proposed methodology and the results obtained in this study are expected to facilitate improvements in the usability of smart water meters in the future.

In Korea, five major ports have been designated as sulfur oxide emission control areas to reduce air pollutant emissions, in accordance with Article 10 of the “Special Act on Port Air Quality” and Article 32 of the “Ship Pollution Prevention Regulations”. As regulations against vesseloriginated air pollutants (such as PM, CO2, NOx, and SOx) have been strengthened, the Ministry of Oceans and Fisheries(MOF) enacted rules that newly built public ships should adopt eco-friendly propulsion systems. However, particularly in diesel–electric hybrid propulsion systems,the demand for precise control schemes continues to grow as the fuel saving rate significantly varies depending on the control strategy applied. The conventional Power Take In–Power Take Off(PTI–PTO) mode control adopts a rule-based strategy, but this strategy is applied only in the low-load range and PTI mode; thus, an additional method is required to determine the optimal fuel consumption point. The proposed control method is designed to optimize fuel consumption by applying the equivalent consumption minimization strategy(ECMS) to the PTI–PTO mode by considering the characteristics of the specific fuel oil consumption(SFOC) of the engine in a diesel–electric hybrid propulsion system. To apply this method, a specific fishing vessel model operating on the Korean coast was selected to simulate the load operation environment of the ship. In this study, a 10.2% reduction was achieved in the MATLAB/SimDrive and SimElectric simulation by comparing the fuel consumption and CO2 emissions of the ship to which the conventional rule-based strategy was applied and that to which the ECMS was applied.

The purpose of this study was to assess consumption and satisfaction with fresh-cut produce in Korean adults. In this study, an online survey November 9~13, 2020 was conducted with 982 Korean adults age 19~64 (490 males and 492 females) with experience in purchasing fresh-cut produce in the past year. Among all respondents, the percentage with experience in buying ‘washed or peeled vegetables’ was the highest (71.18%), followed by those in buying ‘packaged salads/sprouts/ssam vegetables’ (64.15%), ‘pre-cut fruits/fruit cups’ (59.98%), ‘pre-cut or minced vegetables’ (56.01%), and ‘washed or peeled fruits’ (53.67%), respectively. Among the types of fresh-cut produce, ‘packaged salads/sprouts/ssam vegetables’ showed the highest satisfaction score at 3.73 pts, and the overall satisfaction score of fresh-cut produce consumption was also 3.73 pts. Compared to male respondents, female respondents showed a significantly higher percentage of respondents that purchased ‘packaged salads/sprouts/ssam vegetables’ (p=0.0409), significantly higher satisfaction scores (p=0.0124), and a higher percentage of respondents considering ‘freshness’ important when purchasing (p<0.0001). Additionally, the group with high household income comprised a significantly higher ratio of respondents considering ‘eco-friendly or organic status’ important. The study results may facilitate identify areas for improvement of fresh-cut produce in the future.

This study was carried out the estimation on consumption patterns and consciousness of domestic forage for improvement of the quality of domestic forage. Although the cultivated area in South Korea of forage has increased significantly compared to the past, the self-sufficiency rate of domestic forage has increased to around 80% since 2010. Also, livestock farmers prefer to use import forage than domestic due to convenience of use. In Korean beef farms, the ratio of import to domestic forage was higher in domestic forage (import forage 3 : domestic forage 7). In the method of securing domestic forage, purchase of forage (55.6%) was higher than self-cultivation of forage (44.4%). The ratio of use by bailing type was shown in the order of rice staw rice straw (50.5%), domestic hay (15%), imported hay (12.5%), and total mixed ratio (10.7%). The preference of forage was in the order of amount of foreign matter, moisture content, price, feed value in Korean native cattle farm. The result of satisfaction with domestic and import forage showed that the satisfaction of domestic forage price was higher than import forage, while the moisture content and foreign matter of forage were lower than import forage. In addition, in the results of the satisfaction and importance of domestic roughage compared to imported roughage, satisfaction with imported roughage was generally high in all items except for price. As a result, in order to improve the satisfaction of domestic forage in Korean native cattle farm, it is necessary to minimize foreign matter in forage and increase hay production for moisture content uniform in forage.

본 연구는 스포츠 휴먼브랜드의 굿즈상품(Goods) 가치, 감정반응(PAD), 소비 행동 간 일어나는 현상을 분석하기 위해 2021년 10월 18일~2022년 1월 12일까지 온라인 서베이(URL), DM, E-mail 등을 활용하여 371명을 편의 표준추출법으로 표집하였으며, 불성실한 응답자 51명을 제외한 유효 표본 320명을 인과 관계(SEM)를 적용하여 분석하였다. 첫째, 휴먼 브랜드의 굿즈 가치는 감정반응에 정(+)의 영향으로 가설이 채택되었다. 둘째, 감정반응은 소비 행동에 정(+)의 영향을 미치는 것으로 가설이 채택되었다. 셋 째, 휴먼 브랜드의 굿즈 가치는 소비 행동에 정(+)의 영향을 미치며 부분적으로 가설이 채택되었다. 마지막 으로 굿즈상품(goods) 가치와 소비 행동의 관계에서 감정반응의 간접효과는 통계적으로 유의 의미한 것으 로 나타났다.

Using the frequency-based decomposition, I decompose the consumption growth to explain well-known patterns of stock returns in the Korean market. To be more specific, the consumption growth is decomposed by its half-life of shocks. The component over four years of half-life is called the business-cycle consumption component, and the components with half-lives under four years are short-run components. I compute the long-run and short-run components of stock excess returns as well and use component- by-component sensitivities to price stock portfolios. As a result, the business-cycle consumption risk with half-life of over four years is useful in explaining the cross-section of size-book-to-market portfolios and size-momentum portfolios in the Korean stock market. The short-run components have their own pricing abilities with mixed direction, so that the restricted one short-term factor model is rejected. The explanatory power with short- and long-run components is comparable to that of the Fama-French three-factor model. The components with one- to four-year half-lives are also helpful in explaining the returns. The results about the long-run components emphasize the importance of long-run component in consumption growth to explain the asset returns.

This study was conducted to provide basic data for evolving a strategy for the development of Vietnam’s customized HMR program and formulating a marketing strategy by analyzing the characteristics and variations of HMR consumption behavior by household size. The results of the analysis were as follows: The number of single households using HMR as a general meal at home was higher than multiple-person households. Moreover, there was a high preference for ‘ready to heat’ and ‘ready to eat’ products, which are relatively easy to cook and prepare. It was observed that single households preferred department stores, hypermarkets, and convenience stores for purchasing HMR when compared to multiple households, and that single households preferred to acquire information through TV/radio and internet advertisements. Among the HMR selection attributes, single households valued taste, quantity, price, preparation process, preparation time, and ease of storage as important. Reflecting on the results of this study, when developing HMR in Vietnam, it is necessary to develop a product that can nutritionally replace the general meal with a focus on convenience. In addition, there is a need for products that possess various attributes such as convenience, health, and eco-friendliness.

This study investigated whether there is a correlation between the occurrence of hazardous substances such as vibrio, norovirus, radioactivity, shellfish posion, hepatitis A, etc. and media reports, and whether the occurrence of hazardous substances and media reports affect the production, distribution and consumption of aquatic products. The main research results are as follows. First, it can be seen that there is a difference in the relationship between the occurrence of hazardous substances and media reports according to hazardous substances. Second, it suggests seen that the occurrence of hazardous substances and media reports can have a negative effect on the production and the prices of aquatic products. Third, it was found that the occurrence and reporting of hazardous substances had different effects on the distribution margin of aquatic products due to the complexity and rigidity of the distribution structure. Fourth, consumers feel a threat to aquatic products safety and significantly reduce consumption when hazardous substances occur. There is a possibility that concerns about one item may lead to a decrease in consumption of domestic and imported aquatic products that are not related at all to the occurrence of hazardous substances. In conclusion, aquatic products are exposed to various hazardous substances such as vibrio, norovirus, radioactivity, shellfish posion, and hepatitis A. It was found that the occurrence of hazardous substances and its media reports could cause damage to the fishery sector.