This study seeks to offer practical suggestions for manufacturing jacket lining patterns through research on menswear brands. A researcher conducted interviews with a survey instrument targeting 12 menswear brands. To analyze the data, descriptive statistics were obtained using SPSS 18.0. The main findings were as follows. First, regarding lining production, most menswear brands were found to provide jacket lining patterns to their subcontractors, and pattern makers were found to design lining patterns based on their own know-how. The most important factor in the production of jacket lining patterns is whether linings are cut more than once during the sewing process. For suit jackets, linings are cut more than once, and for casual jackets, linings are cut once. Second, with regard to jacket production for different jacket styles, most menswear brands were found to use patterns that include seam allowance. Partial linings showed differences in terms of the methods used to sew edges and attach linings to the outer shell. Third, extra space in jacket lining patterns varied according to style. Jacket lining patterns for suit jackets and casual jackets showed differences in extra space in the following areas: the parts that cover the chest(suit jacket linings: 5.6cm, casual jacket linings: 2.4cm), the parts that cover the waist(suit jacket linings: 3.8cm, casual jacket linings: 1.3cm), hem(suit jacket linings: 2.7cm, casual jacket linings: 1.3cm), and bicep(suit jacket linings: 2.7cm, casual jacket linings: 1.1cm). However, extra space in the sleeve hems was identical for the two styles(suit jacket linings: 0.1cm, casual jacket linings: 0.1cm). Therefore, this research suggests that clothing manufacturers design linings in accordance with the jacket lining production style.

This study aims to compare the ease of shirt patterns in the men's wear market that have been constantly developing, and to analyze the fitness and appearance through the 3D virtual try-on system. The study selected three industrial patterns and two educational materials of classic-fit and slim-fit shirts for a total of ten items. The experiments involved virtual wearing, a stress contact point perspective map, and appearance evaluations. First, the ease differed significantly in the chest, waist, and sleeve cap height according to the patterns. Second, based on the stress, contact point, and transparency, there was ease in the order of Nam, D-brand, J-brand, Park, and S-brand in the classic-fit shirts while the order of D-brand, Nam, J-brand, Park, and S-brand resulted in the slim-fit shirts. Third, in the appearance evaluation, higher points resulted in the order of J-brand, Park, S-brand, D-brand, and Nam in both classic-fit and slim-fit. The results showed that proper ease differs greatly by shirt-fit and target age. Also, the shirts with more ease tended to be evaluated less favorably in the appearance evaluation. Based on the results, the study suggests that the proper ease in chest circumference is 18cm for the classic-fit shirts and 6 cm for the slim-fit shirts.

This research used an experimental design in an effort to assess the influence of brand gender and salespeople on the attitudes toward brands according to the males' gender identity traits. The study used a three-way split-plot experimental design, and data were analyzed by t-tests, and ANOVA. The subject of this research was men in their 20s and 30s, and a total of 178 people were selected through convenience- sampling. The findings are as follows: first, masculine male consumers preferred masculinity fashion brands; however, androgynous consumers preferred brands that reflect androgyny. Second, there were no differences in brand attitude according to the gender of the salesperson for the masculinity group, but the androgynous group estimated the brands as better when the salesperson was female. Third, there were no differences in the brand attitudes among consumers according to gender of the salesperson for the Galaxy; however, for Solid Homme, brand preference was stronger when the salesperson was a woman. Fourth, the influence of brand gender and salesperson gender on brand attitudes differed according to the gender of the consumer. Therefore, apparel companies must clearly understand the characteristics of consumer gender identity and execute proper marketing strategies in order to induce stronger positive attitudes toward their brands. Moreover, apparel companies should perceive that brand gender and the gender of the salesperson can consequently encourage brand preferences.

본 연구는 50~64세의 성인 남자를 대상으로 설문지를 통 해 일반사항, 건강관심도, 흡연 습관, 식습관 조사, 식생활 평 가 및 영양소 섭취 상태를 조사하였다. 1. 직업의 종류로는 비흡연군는 전문직, 흡연군의 경우는 영업직이 가장 많은 비율을 차지하였다(p<0.05). 한 달 수입 은 조사 대상자의 29.8%가 500만원 이상이라고 답하였으며, 한 달 용돈은 전체 조사 대상자의 58.7%가 20만원 이상이라 고 답하였다. 2. 흡연군(42.0%)은 비흡연군(67.2%)에 비해 건강에 대한 관심도가 낮았으며, 운동을 하는 비율(비흡연군의 85.9%, 흡 연군의 50.0%)도 낮게 조사되었다. 3. 흡연 습관을 보면, 흡연은 처음 군대에서 호기심으로 시 작한 비율이 높았으며, 하루에 흡연량은 10개피 이상 피는 비 율이 68.0%로 조사되었다. 흡연자의 88.0%는 금연을 시도한 적이 있지만, 대부분 의지 부족(62.0%)으로 실패했다고 응답 하였다. 4. 흡연군에서는 고지방 육류를 일주일에 두 번 이상 섭취 하는 비율이 높았으며, 비흡연군의 경우 54.7%는 고지방 육 류 섭취를 하지 않는 것으로 조사되었다(p<0.01). 비흡연군이 흡연군에 비해 세끼 식사를 규칙적으로 하는 것으로 조사되 었다. 5. 흡연군과 비흡연군에서 비타민 B2, 엽산 및 칼슘의 섭취 가 한국인영양섭취기준(2010)보다 매우 낮았다. 그러나 조사 한 영양소 중 나트륨의 섭취량은 두 군 모두에서 기준치(2010) 의 3배 이상을 섭취하는 것으로 조사되었다. 이상의 연구결과를 종합해 보면, 흡연군에 비해 비흡연군 에서 건강의 관심도가 높았으며, 고지방 육류의 섭취비율이 낮았고, 세 끼 식사를 규칙적으로 하는 것으로 조사되었다. 그러나 흡연군은 건강에 대한 관심도가 낮았고, 운동하는 비 율도 낮게 조사되었으며, 고지방 육류를 일주일에 두 번 이상 섭취하는 비율이 높았다. 영양소 섭취 상태에서는 두 군 모두 에서 비타민 B2, 엽산 및 칼슘의 섭취가 낮았고, 나트륨은 과 잉 섭취하는 것으로 조사되었다. 따라서 흡연자의 경우에는 육류의 섭취를 줄이고, 항산화 물질이 많이 함유한 과일이나 채소의 섭취를 늘리도록 유도해야 하며, 저염식을 위한 영양 교육이 실시되어야 할 것이다.

W. B. 예이츠에 대해서는 “쇠퇴”라는 비평적 주제는 『보일러』(1938)라는 책자에서 다루어지는, 계시적 지지에 이르는 그의 마지막 단계의 우생학에 집중된다. 이 글은 예이츠의 초기를 다루는데, 최초의 성공작 『유신의 방랑』(1889)의 영웅적 신화의 전개를 다룬다. 예이츠는 제국적 남성의 코드나 그 반대의 식민적 아일란드적 야만성을 반복하지 않고, 데카당스와 쇠퇴의 두려움에 대항해서 남성의 힘과 신화적 영웅의 미덕을 시로 표현하려한다. 필자는 아일랜드의 모더니즘의 주요 수사법인 나태하고 무력한 남성상으로 이 문제를 극복한다고 본다.

본 연구는 남성셔츠 소재의 선염 줄무늬 특성에 따른 시각적 감성 이미지의 차원을 알아보고 소비자들의 감성을 만족시키는 남성셔츠 소재용 줄무늬 디자인 개발을 위한 기초정보를 얻고자 하는 것이다. 본 연구 결과 남성셔츠 줄무늬 감성은 매력성, 성숙성, 품위성, 실용성, 단순성의 5가지 차원으로 구분되었다. 남성셔츠 소재 줄무늬의 특성이 감성 차원 및 선호도와 구매 욕구에 밀접한 관계가 있었다. 색상, 배열, 간격 등 줄무늬의 특성이 남성셔츠 소재의 시각적 감성에 유의한 영향을 미치고 두 가지 두께의 부등간격 줄무늬 조합이 매력성, 실용성이 높기 때문에 선호된다는 것을 확인하였다. 또한 대조되는 복합색의 줄무늬가 매력성이 높으므로 선호되는 것으로 나타났다.

The purpose of this study was to compare the anthropometry, serum lipid levels, dietary behavior and health-related behaviors of shipbuilding workers. The education level was significantly higher in office workers than laborers, while age, monthly income and working years were not significantly different between both groups. The serum triglyceride, glucose concentration and AI were significantly higher in office workers than in laborers, but the serum LDL-cholesterol and HDL-cholesterol concentrations were significantly higher in laborers than in office workers. The frequency of breakfast and coffee intake was significantly higher in office workers than in laborers. In the office workers, age was positively correlated with systolic blood pressure but was negatively correlated with hemoglobin and hematocrit concentration In the laborers, working year was negatively correlated with hemoglobin, total cholesterol and serum LDL cholesterol concentrations. Exercise was negatively correlated with total cholesterol concentration, triglyceride and LDL-cholesterol concentration and AI in the office workers. The results of this study showed that office workers are more prone to related chronic degenerative diseases. Therefore, nutritional education for the provention of chronic degenerative diseases of shipbuilding workers needs to be more focused on improving the health status of office workers.

남성성은 고정된 실체가 아니라 시대적 변화에 따라 구성되는 구성물이다. 이런 전제 하에서 이 연구는 <연산군> 연작이 역사적․사회적 콘텍스트와 상호작용하는 가운데 구성해 낸 남성주체의 특징에 대해 고찰할 것이다. 연산은 모성 상실을 극복하기 위해 분노에 기반으로 한 신체적 지각의 확장하고자 한다. 이를 위해 여성육체의 과잉 소비와 물리적 폭력을 통한 아비/국가 부정의 전략이 주체구성을 위해 사용된다. 그러나 이와 같은 남성주체의 전략은 실패할 수밖에 없는데 연산이 원했던 개인성으로 충만한 주체는 전통적 상징질서로부터의 진정한 탈주를 통해서만 획득될 수 있기 때문이다. 따라서 연산이 기획한 주체 구성은 파 국에 이르고 아버지/국가와의 화해를 통해서 질서 안으로 통합된다. 그러나 연산에 게서 암시적이나마 새로운 남성주체 구성의 가능성을 찾을 수 있는 지점이 있다. 가부장적 질서에 대한 그의 저항은 사회에 완전히 동일화되지 않은 개인의 요구와 사회적 요구 사이의 다양하고도 영원한 투쟁의 전형을 축조했다는 평가도 가능할 것이다.

The purpose of this paper is to investigate the different attitudes depicted in TV cosmetic ad texts for women and men. It will also probe the way women and men are identified in these ads. Based on 112 women's, and 56 of men's ad texts, we examine their sentence patterns, persuading strategies, high frequency words, and red flag expressions. Interrogative forms were preferred in women's ads, probably to reinforce solidarity, while imperative forms were preferred in men's ads, suggesting men prefer forceful approach. Women's ads used far more honorific forms revealing typical character of women's language. In persuading strategies, [explanation of the products] were mainly adopted in women's ads, while [women's recognition] was highly valued in men. For frequency words, it was ‘skin' which was the most frequently used in women's ads, while it was ‘man' in men's ads. In both women's and men's, foreign words were alarmingly adopted in red flag expressions. Exaggeration, deception, and provocation were used much more in women's ads than men's, probably due to the fact that women's ads emphasize explanation of the products' function or effect. In men's ads, a vulgarism marked the most, which might have been adopted to strengthen the solidarity between men.

The purpose of this study was to develop slacks patterns for middle-aged abdomen-obese adult males by using the 3D virtual-twin and virtual-garment simulation system. The criteria for subjects in this study were males who had over 25kg/m2 of BMI, over 90cm of waist, and over 0.90 of WHR. A total of 211 adult males who met these criteria were enrolled. The results were as follows: first, a new slacks pattern considerate of abdomen-obese men was development. The basic numerical formula were as follows: front and back hip girth H/4+3.5, front waist girth W/4+1+0.5, back waist girth W/4+1－0.5, front crotch extension H/16, back crotch extension H/8－0.5, front pleats amount 2.7, and back dart amount 1.5. Second, according to the results of the new slacks patterns appearance evaluation, the new slacks pattern scored more highly than the existing pattern in silhouette and ease amount, confirming that the new slacks pattern is appropriate for the abdomen-obese men. Also, the new slacks pattern was evaluated allowing proper space length of waist, abdomen and hip. Virtual models of production through data from a 3D body scan, pattern draft and virtual garment digital program were applied to a prototypic design method in order to enhance the fitness of ready-made garments. The use of the virtual twin made it impossible to comprehend the appearances and ease correspondent to motions. In order to evaluate wearing fitness, therefore, the system should be improved so as to change arm positions and perform various motions.