In recent years, the marketing literature has given considerable attention to the concept of online consumer misbehaviour. However, this increased interest has resulted in a significant accumulation of knowledge, leading to fragmentation and confusion in the field. This situation has serious implications for both researchers and practitioners, as it impedes the development of a coherent and unified understanding of the field. To address this issue, this paper presents a systematic review aimed at consolidating and organizing the available research on online consumer misbehaviour. The paper provides a conceptualization and operationalization of the concept of OCM. Additionally, the paper identifies and discusses the existing theories used in the field of OCM research.

Due to the rise of global environmental awareness and concerns, many journal articles related to “fashion sustainability” have been disseminated over the last 20 years. According to Google Search Trends (2010-2021), the number of searches for “sustainable fashion,” “fashion clothing” and “fast fashion” has increased since 2016, particularly “sustainable fashion.” Despite a substantial amount of published papers, many research studies are fragmented and disconnected due to their specific research objectives, focuses, and approaches (Tian et al., 2018). A systematic literature review can identify key research themes, trends, and developmental patterns while also illuminating the complexity of the subjects. This study has three overarching objectives: (1) to provide a comprehensive report of scholarly articles published from 2010 to 2021 focusing on fashion sustainability research, (2) to identify research trends in fashion and sustainability, and (3) to identify significant sustainable and non-sustainable attributes in clothing selection, evaluation, and consumption processes.

Following the Antecedents, Methods, and Outcomes (AMO) framework, this paper contributes to a better understanding of corporate activism (CA) in an international context. Through an in-depth review of publications over the past 33 years, we aim to shed light on the rising trend of CA and identify its most important antecedents, manifestations, and the short-term and long-term consequences of CA. In this context, we focus particularly on cross-country differences. Guided by the scientific Procedures and Rationales for a Systematic Literature Reviews Protocol (SPAR-4-SLR), this paper offers a framework-based systematic literature review on CA. We observe that the topic of CA is somewhat underexplored in the literature. Moreover, CA is very often misinterpreted, and lines between CA and similar terms, such as Corporate Social Responsibility, CEO activism, and lobbying often remain blurred. Nevertheless, our review identifies a rising trend among companies to express their stance on various controversial issues. Reflecting this trend, we can also witness a substantial increase in the number of studies on CA over the past two years. Through the articles identified in our literature review, we improve the understanding of the common antecedents and manifestations of CA, but also observe a lack of conceptual clarity in many extant contributions on CA. As to the outcome of CA, the literature indicates that the long-term and shortterm consequences of CA also still call for further analysis. The international nature and ramifications of CA, recently highlighted by the considerable CA in response to the war between Russia and Ukraine and its spillover effect worldwide, is neglected in current research. Thus, given the international dimension of some CA there is a particular need to research both, national idiosyncrasies and international consequences of CA.

The subscription model, prominent within the ‘subscription economy’ (SE), is now a popular form of business within many industries. In simple terms, a subscription model entails two parties (customers and firms) entering into an agreement whereby the patron commits to make regular payments to the supplier, who in exchange periodically delivers an agreed bundle of goods and/or services. Although mostly applied within Business-to-Consumer (B2C) markets (e.g. entertainment services, newspapers and media industry, software licences), the subscription model can be found in Business-to-Business (B2B) markets also (e.g. Rolls Royce ‘Power-by-the-hour model’). This unique form of commerce (i.e. committed repeat patronage) creates an alternative relationship between the buyer and seller to other more traditional forms of business.

With the development of internet and communication technologies, diversification of consumer needs, and intensifying competition, omnichannel is spotlighted among retailers as one of the breakthroughs to survive. Particularly, among scholars and practitioners, cross channel integration (CCI) has been pointed out as a key concept to achieve success in omnichannel, and several successful cases of retailers and strategies implemented under CCI are reported. Nevertheless, due to the wide scope and complexity of CCI, as well as the substantial cost and long-term perspective required for its investment, CCI involves a high level of uncertainty and complicated decision-making. Thus, most retailers are still struggling in achieving the level of CCI that their consumers desire.

Emotion AI, a subset of AI that measures, understands, responds to, and elicits human emotions, is an emerging area that has great potential for advertising research and practice. Studies on the applicability of emotion AI in advertising and marketing have been growing in academic journals. This rapidly burgeoning scholarship creates a need for advertising scholars to comprehend the current status of the research on emotion AI in advertising as well as opportunities and challenges that this new technological development will bring to. Thus, this study aims to offer an overview of research on emotion AI in advertising to identify the scope of existing research, gaps in knowledge, and opportunities and challenges that lie ahead.

As online reviews become a major factor in the consumer decision making process, firms have started seeking ways to help consumers make informed decisions. To avoid potential information overload, most online retailers provide review helpfulness features by allowing consumers to cast a vote on the (un)helpfulness of a review. Previous research has extensively focused on identifying the drivers of review helpfulness while little attention has been paid to review unhelpfulness. Using an empirical analysis of a large review dataset from a major online retailer, this research investigates the drivers of both review helpfulness and unhelpfulness. By revealing the asymmetry between the consumers’ review helpfulness and unhelpfulness voting behaviors, this study provides practical implications for review platforms.

The attitude-behavior gap and intention-behavior gap has not been research extensively. The purpose of this study is to provide a review of moderating or mediating factors on the relationship between intention or attitude and behavior of sustainable tourism. Intention was defined as the degree of a human being’s resolve to perform a certain action. The construct ‘Intention” has been used widely in some theories like the Theory of Planned Behavior. Researchers usually include the intention construct into their research framework to explain the theoretical mechanism. Sustainable or ecological tourism education has been implemented for years and empirical evidence provides us that almost all tourists are alerted to the importance of sustainability. There is a great challenge that tourists’ behavior might not concur with their intention. Policymakers and marketers really want to know the real factors affecting the association between the intention and behavior of sustainable tourism. Tourists’ purchase intention is a rational process and is affected by safety. Tourist behavior is associated with price and service environment which is a mixture of rational and emotional considerations.

The luxury fashion industry is facing increasing scrutiny due to its negative environmental impact and unsustainable production methods. However, new business models in the form of second-hand commerce and renting are emerging as attractive options for consumers, reshaping the luxury fashion landscape. This paper examines the current state of second-hand luxury fashion and explores the business models adopted by companies in this sector. A review of existing literature reveals key themes pertaining to second-hand luxury, including consumer motivations and attitudes towards recycled luxury fashion, the evolving meanings and consumer identities associated with second-hand luxury, the impact on the traditional luxury fashion industry, the environmental benefits of recycled luxury fashion, and the business models and sustainability strategies of companies operating in this sector.

Over the last decade, the COBRAs have attracted the attention of researchers in relation to their motives or outcome for the brand. However, the corpus of literature on COBRAs still is at a nascent stage and has created new opportunities pertaining to knowledge development. Undoubtedly, there is a clear need for some structure through mapping the research terrain to guide future research and further its development. Thus, a systematic review methodology was performed producing a top-quality pool of 35 papers that forge a robust understanding of this phenomenon. This research is the first study to perform a systematic review to examine the literature on COBRAs. Based on this, the findings contribute to theoretical knowledge, with extensive opportunities for generating novel theory and new forms of marketing practices.

Consumers' online reviews have become more powerful in the Internet market. Consumers share reviews, post comments and constantly evaluate products online. In previous studies, the analysis of online reviews mainly focused on purchasing products based on consumers' own use experience, but in innovative products, it was difficult to find an analysis of product acceptor's response to product user reviews. In particular, there is no online review study of VR covered in this study. This study not only quantitatively analyzed online reviews of consumers who purchased VR products on Amazon, an online distribution site, but also qualitatively analyzed them through crawling. This study used Amazon's VR product user review, where purchases were confirmed, to select algorithms that are more likely to be matched by predicting a helpful review and presenting a predictive model. In addition, the online review extracted deep text associated with Helpful and conducted topical modeling. As a result, topics related to 1) experience in use, 2) post-product evaluation, 3) product composition and peripherals, 4) immersion, and 5) comfort were highly acceptable to potential inmates. To enhance the acceptability of innovative products through online reviews, it is not just highlighting the product advantages of VR, but also suggests that the link between smartphones and applications can bring in more potential users. Also, interworking with other peripheral devices (speakers or screens) can be predicted as a way to increase the acceptability of VR products. From a marketing perspective, this study has found targeted topics that help consumers in pioneering the VR market, which will help potential customers create the services they want.

Over the last few years, customer engagement is being reimagined from the lens of relationship marketing in light of interactive brand experiences in order to eternalize long term customer engagement value. However, instilling engagement through dedication and involvement is becoming arduous for brands due to radically escalating digital technologies rendering the inefficacy in practitioner’s attempts. Simultaneously, the employment of hedonic technologies like gamification is catapulting for utilitarian aspirations including customer engagement. Gamification is an emerging field of study which is being intrinsically tied to customer engagement with the later not being the sole purpose of gamified platforms but a medium for subsequent brand related outcomes. Crafting digital interfaces that are straightforward to use and more interactive has become a successful approach for practitioners to engage customers and make tedious and repetitive tasks more pleasurable through gamification. Global organizations such as Walmart, Starbucks and Amazon employ game mechanics evidencing that gamification can reinforce engagement with customers.

Over the past decade, in-feed native advertising has become one of the most popular forms of online advertising, attracting attention from both academia and industry. Compared to traditional online ads, in-feed native ads are less intrusive and have more engaging content, effectively reducing users' tendency to avoid ads and improving advertising effectiveness. Despite existing review studies, most of them focus on specific aspects of in-feed native advertising, such as ad identification, disclosure, or regulation, and lack an overview of the relevant literature. Moreover, with the diversified development of digital media forms, the widespread application of AI technologies, and the improvement of consumers' ad literacy, in-feed native ad research faces new issues and practical challenges. Thus, a systematic review of existing research is necessary to identify valuable future research directions.

Background: Kinesio taping (KT) is an intervention method used to improve early function after surgery; however, the effect of KT varies depending on the intervention method. Objectives: To investigated systematically review and quantitatively analyze the effect of KT randomized controlled trials (RCTs) applied to Total knee arthroplasty (TKA) to determine the value of the treatment method for TKA patients. Design: A systemic review and meta-analysis. Methods: Studies were identified by searching multiple electronic databases from January 2023 to February 2023. We selected RCTs comparing KT or no treatment, standard physical therapy, multimodal therapeutic approaches. When possible, we pooled data using random-effects meta-analysis. The Cochrane Bias Method Group's seven-item risk of bias (RoB) assessment tool was used for RCTs. The main outcomes were pain, swelling, and ROM. Results: Three trials (290 patients) provided sufficient data and were similar enough to be pooled for meta-analysis. The standardized mean difference for a reduction of pain was SMD = -1.02, 95 % CI -1.93 to -0.12; p= 0.03; I2= 92 %. The standardized mean difference for a reduction of swelling was SMD= - 0.23, 95 % CI -0.50 to -0.05; p= 0.10; I2= 58 %. The standardized mean difference for ROM was SMD= 1.06, 95 % CI -0.08 to 2.20; p= 0.07; I2= 95 %. Conclusion: KT has a large effect on pain reduction in TKA patients and could be used as an additional treatment option, but a small effect was observed in swelling and ROM.

Carbon-based materials have emerged as an excellent class of biomedical materials due to their exceptional mechanical properties, lower surface friction, and resistance to wear, tear, and corrosion. Experimental studies have shown the promising results of carbon-based coatings in the field of biomedical implants. The reasons for their successful applications are their ability to suppress thrombo-inflammatory reactions which are evoked as an immune response due to foreign body object implantation. Different types of carbon coatings such as diamond-like carbon, pyrolytic carbon, silicon carbide, and graphene have been extensively studied and utilized in various fields of life including the biomedical industry. Their atomic arrangement and structural properties give rise to unique features which make them suitable for multiple applications. Due to the specificity and hardness of carbon-based precursors, only a specific type of coating technique may be utilized for nanostructure development and fabrication. In this paper, different coating techniques are discussed which were selected based on the substrate material, the type of implant, and the thickness of coating layer. Chemical vapor deposition-based techniques, thermal spray coating, pulsed laser deposition, and biomimetic coatings are some of the most common techniques that are used in the field of biomaterials to deposit a coating layer on the implant. Literature gathered in this review has significance in the field of biomedical implant industry to reduce its failure rate by making surfaces inert, decreasing corrosion related issues and enhancing biocompatibility.

This study gathered basic information on the development of Jiu-Jitsu uniforms suitable for players in Korea. Detailed data were collected between December 20th and December 30th, 2022 on 21 selected brands sold in online shopping malls. For each, information was recorded on the production country, product type, price, colors, material, and sizing system. A total of 612 datasets were analyzed using frequency analysis, cross-tabulation, and Chi-square tests. Jiu-Jitsu uniforms were classified as either standard or limited edition. Limited edition uniforms were more expensive than regular uniforms. International brands had a higher price range than domestic brands. The most commonly used colors for Jiu-Jitsu uniforms were the regulation colors associated with the sport: white, black, and blue. Domestic brands were more likely to use non-regulation colors than international brands. The material used for the top half of the uniform was predominantly pearl weave, while the bottom half was usually ripstop. International brands used a more diverse range of materials than domestic brands. The Jiu-Jitsu uniform sizing system incorporated a range of sizes between A00 and A6. While sizing designations differed according to the established sizing systems of different countries, the sizes remained the same, as did the range of sizes available. Where size guides were provided, height and weight were used to help the customer determine the appropriate size. The dimensions of each size varied between brands. Overall, we found that international brands offer a more diverse range of Jiu-Jitsu uniform designs than domestic brands.

본 연구는 1979년부터 2022년까지 발표된 문신 및 반영구화장 관련 논문 198편을 대상으로 발표시기, 주제, 연구방법에 따라 체계적 문헌고찰을 수행하였다. 시기별로는 제1기(1979년∼1994년), 제2 기(1995년∼2005년), 제3기(2006년∼2012년), 제4기(2013년∼2022년)로 나누었다. 제1기에는 보건의료적 측면의 연구가 주를 이루던 시기이며 제2기에는 예술, 문화 등 다양한 측면의 연구들이 나타나기 시작하였 다. 제3기는 반영구화장에 관한 연구가 증가한 것이 특징이며 제4기는 문신 및 반영구화장의 연구가 급증 하였다. 연구주제별로는 보건·의료, 미용, 패션·예술, 사회·문화, 법·제도로 나누어 분석하였다. 그 결과 소비 자의 선호도와 인식도 등을 파악하기 위한 미용적 연구가 가장 활발하게 이루어졌으며, 보건의료적 연구가 두 번째로 많았다. 최근 법제화의 필요성이 높아짐에 따라 법·제도와 관련한 연구들이 급증하였으며, 문화, 역사, 패션 등에 관한 연구도 이루어졌다. 연구방법별로는 조사연구 방법을 가장 많이 활용하였으며 문헌 연구, 사례연구 등 다양한 방법도 이용되었다. 본 연구로 향후 후속 연구가 더욱 촉진될 것이며 관련 산업 의 발전에도 기여할 것으로 기대한다.

This review comprehensively summarizes the livestock odor reduction method by dietary manipulation, in-housing management, and manure management. The gut microbial metabolism of animals can be stimulated by low-crude protein feeding and the addition of probiotics, enzymes, plant extracts, and/or organic acids to their feed. These methods can result in reduced odor emissions from manure. For in-housing management, it is important to maintain the proper breeding density in the barn facilities, regularly remove dust and manure, and periodically clean the barn facilities. A barn using litter on the floor can reduce odor at a relatively low cost by adding adsorbents such as zeolite, biochar, etc. Although masking agent spraying can be the simplest and quickest way to control odors, it is not a fundamental odor mitigation strategy. Odor emissions can be reduced by installing covers on manure slurry storage facilities or by acidifying the manure slurry. It is necessary to install a solid-liquid separator in an enclosed facility to minimize odor emissions. Other methods for reducing odor emissions include covering manure composting plants with semi-permeable membranes or using reactor composting technology. In order to minimize odor emissions in the liquid manure composting, sufficient oxygen must be supplied during the fermentation process. Furthermore, the odor reduction effect can be achieved through the liquid manure pit recharge system which supplies matured liquid manure fertilizer to the slurry pit in the pig house.

이 총설에서는 다양한 소재를 이용한 고분자 분리막의 제조를 위한 제조방식, 특성과 여러가지 인자들에 대해서 논의하고자 한다. 분리막 제조방식은 상전이, 계면중합, 연신, 트랙에칭 그리고 전기방사 같은 방법을 주로 강조하여 설명하 고자 하며, 추가적으로 다양한 응용에 따른 제조방식에 대한 한계나 응용성에 대해서도 설명하고자 한다. 또한 다양한 고분자 분리막의 표면거칠기, 표면장력, 표면전하와 표면의 기능성 작용기 같은 표면특성에 대해서도 정리하였으며, 막성능의 향상을 위하여 상전이법이나 계면중합 같은 일반적인 분리막 제조공정에서 필요한 추가적인 향상방법을 나타내었다. 트랙에칭이나 전기방사와 같은 새로운 제조방법의 가능성에 대해서도 분석하였다.

전기투석(ED)은 이온교환막을 통한 이온의 분리에서 중요한 과정이다. 해수담수화로 발생하는 염수 처리는 환경 적으로 큰 문제이며 막분리 기술을 통한 재활용 효율이 높다. 마찬가지로 알칼리는 가죽, 전기도금, 염색, 제련 등과 같은 여 러 화학 산업에서 생산된다. 폐기물의 고농도 알칼리는 부식성이 높고 화학적 산소 요구량(COD) 값이 높기 때문에 환경에 방출하기 전에 처리해야 합니다. 칼슘과 마그네슘의 농도는 염수의 거의 두 배이며 주요 환경 오염 물질인 이산화탄소의 흡 착에 완벽한 후보입니다. 수산화나트륨은 양극성 막 전기투석 공정으로 쉽게 생산되는 금속 탄산화 공정에 필수적입니다. 역 삼투압(RO), 나노여과(NF), 초여과(UF), ED 등 다양한 공정을 통해 회수가 가능하다. 본 검토에서는 알칼리 회수를 위한 이 온교환막에 의한 ED 공정에 대해 논의한다.