This study aimed to identify the effects of sports participation motives, the involvement in choosing sportswear, and the satisfaction with/perceived importance of sportswear functionality, on customers' repurchase intentions. A total of 185 survey questionnaires were analyzed after surveying 200 female undergraduates in their 20s. The research results are as follows. First, the participation motives for sports were categorized as follows. A factor analysis conducted on 13 questions yielded 4 factors. Factor 1 included consideration about socializing and pleasure, factor 2 privileged ostentation, factor 3 was concerned with enhancing health, and factor 4 was about maintaining appearance. Second, the various effects of different sports participation motives, of the satisfaction with functionality, and of the involvement in buying sportswear on customers' repurchase intentions were analyzed. The intention to repurchase sportswear was considered as a dependent variable, while the motives for participating in sports, the satisfaction with functionality, and the level of involvement were treated as independent variables. A multiple regression analysis using these variables showed that the satisfaction with functionality and involvement in choosing sportswear had a significant impact on the intention to repurchase sportswear. Third, looking at how different participation motives for sports affected the importance of sportswear functionality, the motives related to socializing and pleasure and ostentation, the sub-factors in sports participation motives, significantly increased the importance of comfort. Motives related to enhancing health and maintaining appearance, on the other hand, were found to affect the importance of sports performance. Fourth, a MANOVA was performed to examine the difference in the importance of functionality between those consumers highly involved in sportswear-buying and those less involved. Those with a high level of involvement were found to prioritize sports performance over comfort. Those with a low level of involvement were shown to place a greater emphasis on comfort.

Sportswear brands in particular have been intensely competing to get an opportunity to prove the value of their new technology and products through sports sponsorship. The purpose of this study was to examine the relationship among sports involvement, the attitude toward sports sponsorship carried by sportswear brands, brand equity, and purchase intention of the products of the sponsor's brand. The study was implemented though a descriptive survey method using a questionnaire. The sample consisted of 455 men (n=289) and women (n=166) in their twenties, residing in Seoul and Gyeonggi area. Data were analyzed by confirmatory factor analysis, correlation analysis, and path analysis of structural equation modeling. The results revealed that sports involvement has an influence on the consumers' attitudes toward sports sponsorship performed by sportswear brands. Also, the sports sponsorship attitude of consumers had an influence on the brand equity and purchase intention toward the sponsor's brand products. It was notable that the attitude toward the manner of sponsoring of the sponsor than the contents itself of the sports event sponsored had an influence more on brand loyalty. Among the component factors of brand equity, brand loyalty showed the biggest impact on purchase intention. Considering the results, in order for sports sponsorship to be more effective, sports involvement of the target market should be considered more carefully.

본 연구에서는 심한 소음으로 불쾌감을 주는 스포츠웨어용 PTFE 라미네이팅 투습발수 직물 8종을 대상으로 직물 마찰음의 심리음향학적 특성을 고찰하고, 심리음향학적 특성에 영향을 미치는 직물의 기본 특성과 역학적 특성 간의 관계를 파악함으로써, 직물의 심리음향학적 마찰음을 낮출 수 있는 변인을 찾아내고자 하였다. 직물 마찰음 시뮬레이터를 이용하여 녹음한 직물의 소리에서 Zwicker의 파라미터인 심리음향학적 크기(loudness(Z)), 날카로움(sharpness(Z)), 거칠기(roughness(Z)), 그리고 변동강도(fluctuation strength(Z))를 계산한 뒤, 소리특성에 대한 사후검정 결과에 따라 시료를 덜 시끄러운 PTFE 필름 그룹과 더 시끄러운 PTFE 필름 그룹으로 나누어 마찰음의 심리음향학적 특성과 직물의 역학적 특성, 기본특성간의 관계를 고찰하였다. 심리음향학적 특성 중 loudness(Z)만이 시료의 마찰음과 유의한 관계에 있는 것으로 나타났으며, 분석 결과 직물의 기본 특성에서는 layer가 얇고 필라멘트사를 사용한 직물의 마찰음이 덜 시끄럽게 인지되는 것으로 나타났으며, 직물 마찰음의 심리음향학적 크기에 영향을 미치는 주요변수로는 layer로 것으로 나타났다. 마찰음이 작은 PTFE 필름 그룹의 경우 전단 방향으로의 변형이 어려울수록 마찰음이 시끄나타났다. 시끄러운 마찰음을 갖는 PTFE 필름 그룹의 경우 심리음향학적 크기에 영향을 미치는 주요 변수로 전단이력이 설명 변인으로 포함되었다.

The purpose of this study was to examine the outdoor sportswear purchase behavior, outdoorwear sportswear brand preference, functional fabric awareness, and benefits sought. The research was performed through in-depth interview during February to March 2011. Data were collected from 10 consumers who had purchased outdoor sportswear and experienced camping in 6 months. First, the results from study showed that functionality/comfortability, design, color, and brand name were important factors in selecting outdoor sportswear. Offline stores were the main place to purchase, however, internet shopping mall and portal online community were another shopping channel as well. Second, respondents preferred imported outdoor sportswear brand to national brand. According to the study, the respondents trusted the imported outdoor sportswear quality based on the brand name, value, and brand history more than national brand. Third, consumers who had low functional fabric awareness were more likely to evaluate apparel products based on the brand name. Knowledge levels for textile functions were high in elastic, UV protection, air permeable, and antibacterial properties. The essential features for camping were water absorbing and quick dry, water resistance, wind proof, UV protection, and fire retardant properties. Finally the results showed that there were two sportswear benefit soughts: functionality and status ostentation.

본 연구의 목적은 의복 고유의 속성을 유지하면서도 각종 디지털 장치 및 기능을 의복 내에 통합시키는 스마트 의류의 모듈형 모형을 개발하는 것이다. 이를 위하여 의류와 디지털 기기를 접목할 수 있는 다학제적 기술을 개발하고, 음악 감상 기능, 생체 모니터링 및 외부환경 감지 기능 등 다양한 디지털 디바이스를 의복에 내장함으로써 엔터테인먼트 및 건강관리 기능을 중점 지원하는 총 4종의 스마트 스포츠웨어(트레킹복, 조깅복)의 디자인 프로토타입을 제시하였다.

본 연구에서는 스포츠웨어용 나일론 직물 소리가 심한 소음으로 인해 불쾌감을 주므로 이를 감소시키기 위한 방안으로, 5개의 나일론 직물소리를 녹음하여 이를 피험자에게 들려주면서 EMG와 주관적 감각을 측정함으로써, 직물소음이 근전도와 주관적 감각에 미치는 영향을 고찰하였다. 근전도는 상완이두근과 전완근에서 측정하였고, 주관적 평가는 자유식 크기평가법(Free Modulus Magnitude Estimation)을 이용하였다. 직물 소리에 대한 상완이두근의 근전도 값은 전완근의 근전도값보다 컸으며, 소리자극 유무시의 차이값도 상완이두근에서 크게 나타났다. 직물의 소리가 부드럽고 유쾌할수록 근전도값은 무자극시보다 감소하는 경향을 보였으나, 직물의 소리가 시끄럽고 날카로울수록 근전도값은 무자극시보다 증가하였다. 직물의 소리는 상완이두근의 근전도 값에 영향을 미쳐, 직물 소음의 크기, 날카로움 등과 정적인 관계를 보이는 것을 볼 수 있었다. 직물소리의 물리적 특성과 근전도로부터 나일론 직물 소리에 대한 감각ㆍ감성 예측식에서는 높은 예측력을 보였다. 맑고, 거칠고, 높은 소리감각을 제외한 예측식에서 소리특성 외에 생리신호인 근전도 가 포함되어 직물소리 감성을 예측하는 의미있는 파라미터임을 알 수 있었다.