Although most of the automobile bodies are made of steel, the application of aluminum alloy sheet with high strength is under consideration for the development of environmentally friendly lightweight body for fuel economy improvement and carbon dioxide emission reduction. In the case of some inner plates, application of magnesium alloy sheet is examined. TRB plate has been studied mainly for weight reduction and rigidity reinforcement of steel plate parts. Recently, research on aluminum TRB rolled plate for light and environment friendly automobile application has been started, It is expected that the development of eco - friendly TRB rolling material made of light alloy will increase as the importance of light weight body for future energy efficiency increases. Therefore, in this study, we tried to obtain the technology to improve the quality of the product by pre - verifying the cooling performance of the hot forming process through the heat flow analysis and evaluating the cooling performance through the temperature distribution analysis. As a result, it was found that the temperature distribution through the flow velocity problem and the flow of the cooling channel can influence the quality of the final product through different heat distribution and cooling time depending on the shape of the mold and the product.