This study was carried out to present the measures for the stable environmentfriendly rice’s production, farm income increase and consumption revitalization and so on by analyzing economic effects of the environment-friendly rice’s production complex by certification type, cultivation type and distribution type. Data were collected from the environment-friendly rice’s production complex in Kyunggi, Kangwon, Chungnam and Chunnam provinces. Survey was conducted with sorted by organic and no-pesticide farming. Of the samples 5 types of organic farming and 4 types of no-pesticide farming were surveyed in 17 and 18 complex, respectively. The farmers income of organic and no-pesticide farming per 10a were individually about 29~68% and 50% higher than the conventional farming. Base on the above results, the reasonable measures for the stable environment-friendly rice’s production and distribution and consumption revitalization were to secure partnership among business, universities, government and research institutes sectors, to organize farmers group and production complex, to establish RPC for environment-friendly rice and to introduce certification system for the distribution dealers.

This study was surveyed and analyzed in 2005 year for environmentally-friendly rice’s production 78 farmers in korea. The major results was as follows : The average age of farmers were 54 years old, the experiences of environmentallyfriendly rice’s production farms was 7.4 years, the cultivated scales of environmentally-friendly rice’s production was 3.4ha. The 74%’s Farmers of all unified rice"s breeds for rice’s production of high-grade in quality, the ranking of rice’s breeds selection were the high-grade rice’s breeds of government＞japan rice’s breeds. The control of damage by blight and insects were needed environmentally-friendly control, the endured study of this control were very important. To cut down cost of the environmentally-friendly rice for income security of farmers and sustenance of farming will. To receive reasonable price of environmentally-friendly rice, the brand image were raised to consumers, the variety and miniaturization of rice packaging unit were needed in view of consumers. In addition to must be campaigns of publicity through the press and event to consumers, were managed the exchange of rice goods and exchanged e-mail together consumers for the maintenance of confidence. To drive direct marketing between environmentally-friendly rice farmers and consumers through experiential marketing, to diversify the marketing channel. To strengthen public relations at regional level and relationship at the consumers.