본 연구는 우포지역에 적합한 생태관광 기본계획을 수립하는데 그 목적이 있다. 이를 위해 기 수행된 연구에서 제시된 생태관광계획모형의 순차적 단계에 따라 사례연구로서 수행되었다 우포지역에서의 자연환경 및 인문환경을 비롯한 제반여건을 분석한 결과, 우포지역에서의 친환경적인 생태관광지 조성의 필요성과 당위성이 인정되었다. 이에 따라 기초환경 조사 결과를 토대로 생태관광 주제를 설정하고 이에 적합한 시설 및 프로그램에 대한 공간계획안을 제시하였다. 그러나 본 연구에서 제시된 계획안은 개념적 계획안으로서 실제 적용을 위해서는 법률적, 행정적, 재정적 한계 등 공공부문의 제약요인에 대한 체계적인 검토가 요구된다.

세계자연유산은 자연이 인류에게 가져다 준 소중한 자원이다. 중국 옌청황해습지 (中国盐城黄海 湿地)가 세계자연유산으로 등재된 후 인지도가 급속히 높아져 유산 지역을 보호하고 합리적으로 개발 이용하는 것이 관심의 초점으로 되고 있다. 본 논문에서는 옌청황해습지의 개황과 의미, 가치를 서술하는 기초위에서 이 유산 지역의 관광 상품화의 현황과 문제점을 좀 더 분석하고 관광 제도, 정책 지원, 브랜드 이미지 정립 및 마케팅 강화 측면에서 관광지 활성화 방안을 제시하고자 한다.

스마트폰 등 모바일 기기를 통한 SNS가 보편화 되면서, IT와 네트워크의 결합으로 인한 ‘스마트 관광’이 급속하게 확산되고 있으며 미식관광에 있어서도 SNS의 영향력은 절대적이라 할 수 있다. 따라서 SNS를 통한 미식상품 정보의 전파와 내용은 사용자간 실시간 공유 및 연결, 댓글 또는 방문 참여라는 생산자적 소비자의 소통구조로 이루어져 있어 그만큼 정보품질의 중요성이 강조되고 있다. 본 연구의 목적은 미식 관광상품 속성요인을 포함한 SNS 정보품질과 관광지 선택속성이 관광자 만족에 어떠한 영향을 미치는지를 검증하고자 하였다. 연구의 목적을 달성하기 위하여 잠재적인 혹은 경험적인 미식 관광객을 대상으로 설문 조사하였으며, 총 300부의 연구 설문지 중 불성실한 내용 84부를 제외하고 216부를 최종 분석하였다. 분석도구로는 SPSS 25.0을 이용하여 신뢰도 및 요인분석, 상관관계 분석, 다중회귀분석을 하였으며 가설 검정에 대한 분석결과는 다음과 같다. 첫째, SNS 미식상품 정보품질은 관광자 만족에 일부분 유의미한 영향을 미침으로 부분 채택되었고 둘째, 관광지 선택속성은 만족에 유의미한 정(+)의 영향 관계를 형성하였다. 따라서 본 연구의 가설은 부분 채택되었으나, 연구결과에서 미식상품요인과 SNS 정보품질 요인이 만족에 미치는 영향요인이 서로 확연히 다름을 확인할 수 있었고 이에 후속 연구에서는 미식 관광객에게 필요한 미식상품 품질요인변수를 더 다양화할 필요성이 있다.

한옥마을은 전주시의 대표적인 관광지로 주목받고 있으며, 연간 관광객이 2016년 기준으로 1,066만명에 이를 정도로 좁은 관광지역에 대규모 인파가 폭증함에 따라 교통체증은 물론 먹거리 문제, 이에 따른 폐기물 관리문제가 대두되고 있는 상황이다. 음식업소배출량을 제외하고 연간 3,551톤(약 10톤/일)의 생활폐기물이 길거리수거함에 배출되고 있으며, 종량제봉투(100L 기준)사용량이 월 5,000장 정도 소요되며, 총 12지점의 배출지를 확보하여 운영하고 있지만, 관광객증가 및 음식소비 등에 따른 발생량 증가에 대응하기에 한계가 있다. 주요배출원인 길거리 음식점의 1회용품에 의한 것으로 확인되며, 길거리 배출함내 일반 및 재활용성 폐기물이 혼합되어 배출되고 있고, 상가 및 거주 주민들의 생활폐기물도 무단배출되는 지역특성을 고려하여 현장조사를 통해 폐기물 발생특성을 확인하고, 단계별로 규모별 적정한 관리방안을 모색하려고 한다. 또한 한옥마을 관광형태가 한옥숙박과 함께 거리여행의 특성이 크고, 이동반경이 작은 만큼 실내 음식 소비형태보다는 길거리 요기형태의 소비가 높아 길거리 배출량이 증가하는 경향을 고려하여 한옥마을 도로에 대한 관광객 및 길거리 음식업주의 쓰레기 분리 및 수거상황을 조사를 통해 관리 실태를 확인하고자 한다.

Purpose – The purpose of this study is to examine the image similarity and attribute recognition of the top 10 rated spa destinations (Chungnam Deoksan, Chungnam Dogo, Busan Dongrae, Daejeon Yuseong, Chungnam Asan, Gyeongbuk Bomun, Chungbuk Suanbo, Gyeongnam Jangyu, Chungnam Onyang, & Gyeongbol Bugok) in Korea based on the visits to these spa places by the customers. Research design, data, and methodology – The survey of this study was conducted on the visitors to the top 10 spa destinations in Korea from April 8 ∼ April 21, 2017, and a total of 300 questionnaires were distributed. Of them, effective questionnaires used in the final study were a total of 241. In this study, empirical analysis was made through frequency analysis, factor analysis, and multidimensional scaling ALSCAL(spinning symmetry for image similarity and rectangle for attributes recognition) by using the Statistics Package SPSS 24.0. Results – According to the analysis result of spa destination image similarity, the stress level was 0.16453 and the level of the stress was good. Moreover, the coefficient of determination (RSQ) was, which had a description of each aspect of the spa destination, 0.79908. According to the results of attribute recognition, the stress value of 0.11805 represents a degree of conformity, and the coefficient of determination(RSQ) appeared at 0.98665. Therefore, the results of this analysis are that the similarities between spa destinations and the attribute recognition of the spa destinations is a suitable model that is properly expressed in two dimensions. Conclusions – First, according to the analysis result of image similarity, Deoksan & Dogo spa revealed similar images, as well as the Dongrae and Yuseong spa, while on the contrary Asan, Bomun, Suanbo spa has different images from the rest. Second, according to the results of attribute recognition, Asan and Onyang spa has competitiveness in terms of accessibility to spa destination; Yuseong, Dongrae, Jangyu spa in terms of spa facilities, spa tourism conditions, and service & shopping conditions. while spa water quality and spa costs showed low attribute reflection for all 10 spas. Therefore, the spa visitors cannot recognize the differentiation of spa water quality and spa costs.

계림은 자연관광과 역사문화의 관광 명소로 풍부한 자연관광자원과 문화․사회관광자원을 확보하고 있는 관광명소이다. 2009년에 관광지개발을 효율적으로 관리하고 추진하기 위하여 중국 정부는 계림에 국가관광종합실험구를 설립하여 본격적으로 관광권역개발을 추진하기 시작하였다. 그러나 계림의 관광지 개발은 많은 문제점을 안고 있어 국제관광지를 개발하는 데 과학적인 대책을 꺼내지 못하고 있다. 그리고 원래 존재한 단일한 관광지 개발구조 등 문제는 여전히 해결하지 못하고 있는 상황이다. 한국은 1970년대부터 관광권역개발에 착수하였고 현재 체계적인 관광관역개발제도를 형성하여 관광지 개발에 있어 많은 성공적인 경험도 쌓였다. 관광지의 분류에 의한 관광지지정제도, 관광법의 법적 보증 그리고 다양한 관광 지원정책 등 그 예들이다. 순천관광지의 개발은 바로 관광권역 개발전략의 현실화 중의 한 예이다. 우수한 관광자원에 의하여 순천은 관광자원의 보호, 관광권역계획의 편성, 제도․법적 보증, 관광지 선정과 지역경제 활성화, 편리한 교통서비스의 구축 등 일련의 대책을 통하여 관광지개발사업이 잘 이루어지고 있다. 한국의 성공적 관광권역개발전략은 계림관광지의 개발 사업에 일조가 될 수 있다.

In this study, we investigated the relationship between the number of tourist visits to Taebaek and snowfall. We used the number of train passengers of Taebaek rail station and daily fresh snow records from Korea Railroad Corporation and Korea Meteorological Administration in the winter of 2010-2011 and 2013-2014. The results from our research show that heavy snowfall substantially attracts visitors who want enjoy snowy scenery whereas light snowfall has no influence on the number of tourist visits. In fact, according to our analysis, the number of visitors increases by 34% in the winter 2010-2011 and 72% in the winter of 2013-2014 at maximum in case of heavy snowfall events. The sharp increase in the number of visitors after the heavy snowfall reflects the positive effect of heavy snowfall, which creates beautiful scenery.

This study was conducted to effectively develop rural tourism in Korea. For the purpose, tourism that can develop with local industries and cultures together was designated as life-type tourism and development models of such tourism were reviewed based on an understanding that province-oriented tourism is necessary. An analysis of three actual cases of Japan led to following results. First, life-type tourist destinations can be developed in connection with making local areas based on their special themes, can be developed in relation to their life cultures based on their peculiar life cultures and can be developed in creative forms using characteristic environment and organizational culture of those areas. In pursuing life-type tourist attractions, it will be possible to make practical development using it with those three basic models. Second, it is important to form a flow covering the entire regions based on their own special themes, to build cyclical structure of regions and tourism and tourism and industries and to create overall conditions that can help local residents get benefits and join together, in order to develop such life-type tourist destinations. Development of life-type resort tourist destinations needs roles of practical organizations that can effectively manage them, but such organizations should be dynamic and should be distant from management of money as much as possible.

The purpose of this study is to describe how nature-based ecotourism motivation of ecotourists influences destination image and satisfaction of ecotourists. In order to achieve the above purposes, the study carried out a literature study and an empirical analysis. Based on the obtained data through the literature study, the study designed a model for the empirical study. The results of this study are as follows. First, returns to nature, knowledge. fitness and escape as ecotourism motivation of ecotourist had a positive effect on each ecotourism destination image, such as cognitive and affective image. However, effect of novelty on cognitive image for destination had not significant results. Second, ecotourism destination image, such as cognitive and affective image, had a positive effect on ecotourism satisfaction of ecotourists. The results of the article provide implications for strategies for promoting ecotourism destination and suggest some guidelines for the eco-education of tourists.

In analyzing the issues of ecotourism, collecting opinions of local residents and participants is an essential process because ecotourism needs to keep ecological sensitivity and respect local residents' ecological lives. Thus, the objective of this study is to analyze the local participants' attitude in resident-oriented ecotourism. Maha ecotourism site, as a study site, is located in Pyeongchang-gun, one of the twelve ecotourism sites designated by the Ministry of Environment. This site has drawn attention since the local government of Pyeongchang-gun transferred its management right on Maha ecotourism sit to the organization of local residents in 2013. This study uses Q methodology which is the most popular research method in analyzing people's subjectivity, that is, viewpoint and attitude. This study have found that there are four features in the subjectivities of participants toward ecotourism site: first group is the people who want more autonomous management right of local residents on Maha ecotourism site. Second group is the people who only want to stand by the ecotourism management. Third group is the people who focus on the migration of talented persons into their neighborhood owing to the program. Lastly, fourth group is the people who focus on the quality of the ecotourism program. In case of the second group, though they have negative opinions of the program, they have much interest in successful cases in other countries managed similar programs with Maha ecotourism. It would be effective for the group to have opportunities to experience successful ecotourism cases in other countries. On top of it, having seminars regarding ecotourism or holding community councils frequently would be very helpful for encouraging the second group of people to join in the ecotourism program actively like other groups of people. Supplying more manpower and developing various programs are also necessary in order to support other three groups.

본 연구에서는 우리나라 주요 해변관광지인 강릉지역 고속도로 톨게이트를 대상으로 기상상황의 변화가 고속도로 일별 유입교통량에 미치는 영향을 분석한다. 기상청이 운용하는 ASOS 및 AWS 관측자료를 이용하여 일별 기상상황을 파악하고 호우 및 폭설 등 일별 기상상황의 변화가 강릉지역 톨게이트 유입교통량에 미치는 영향을 회귀분석을 통해 파악한다.

Tourist destination remodeling project is the tourist destination activation program to promote underdeveloped tourist destination that the Ministry of Culture and Sports has been implementing as a pilot program since 2005. Since previous tourist destination development programs focused on developing facilities, they could not quite cope with the changes in the tourism paradigm. Especially for caves, they could not escape from the simple sightseeing for the characteristics of the resource were fit to the caves. These results failed to meet tourist demands to experience and participate that the number of tourists is continuously decreasing. To cope with the circumstances, the government introduced a pilot program, a comprehensive tourist destination reorganization plan designed to comprehensively promote the tourism contents development (software) that can differentiate the region such as the tourism activation programs, tourist destination management and operation system reorganization (humanware) along with the repair of facilities (hardware project). This study emphasized the participation of residents who are the actual subject of management and operation of tourist facilities and programs in the course of establishing the master plan for remodeling for Gossi Cave that it can be used as the reference for establishing remodeling plan based on resident participation in the future.

Hot springs development will be more activated with the five-day work week system than before. Nevertheless, investment and development achievement of hot springs has not resulted in a successful performance to foster townships, and this calls upon locals to build a guideline to develop hot springs. This study intends to analyze laws on hot springs, which influence mostly on the hot spring development, to gather up the information on the present state of the development, and to suggest considerations for further development plans. Features of the hot spring development are as follows: One is that metropolitan cities will discover hot spring resources more than small cities. Therefore the development will be twofold : one for resort tour and the other for one-day rest and recreation. In addition, Korean laws on hot springs are more site development-oriented to support tourism and recreation than to protect environment and discover unused resources. This makes hot spring development easier and efficient being supported by hot spring law, law on territory development and use, and tourism promotion law. On the other side, planned landscape trimming can be uniformized and unharmonized in terms of local identity and environment-friendliness. This is why careful considerations such as goods and bads of the local resources, local history and culture are needed in hot spring development. A long-term development project should include remodeling based on local identity and development trends. The third point indicates that Korean hot springs development has recorded relatively low performance due to difficult private capital attraction, and a high fence on land purchase and development approval. It is essential to release restrictions on the hot spring development-especially on those whose development performance has not been successful so that best practice can be supported by the government in remodeling and marketing. New plans on hot spring development should be also examined based on developer's capacity and local authorities' volition on the plan. Last point shows that most hot springs development plans have been designed only based on territory utilizing plan and facilities arrangement, not considering much on fund-raising, operational plan or feasibility analysis. Therefore the tourism promotion law should reinforce guidelines on tourist site approval system by supplementing criteria. At the same time, an education on tourism development planning is necessary to deepen developers' understanding, since most developers are experts more on city development, landscape architecture, designing, constructing and engineering than tourism development.