Study objectives are: 1) to investigate the difference in consumer perceptions of the model’s image and physical attractiveness according to advertising model types; 2) to explore the effect of the difference between the model’s image and the consumer’s self image, the difference between the model’s image and the brand’s image, and the physical attractiveness of the model on attitude toward the advertising model; and 3) to explore the effect of attitude toward the advertising model on attitude toward the advertisement. A total of 306 female consumers over the age of 45 participated in experiments with advertisement stimuli for a senior apparel brand. Results showed a significant difference in the model’s images and physical attractiveness according to each model type. The consumer’s attitude toward the advertising model was determined by physical attractiveness of the model, not by the difference between model’s image and the consumers’ self-image, nor by the difference between the model’s image and brand image. Attitude toward advertisements was determined by attitude toward the advertising model. The findings imply that advertising models of a senior apparel brand can be selected based on the physical attractiveness of the model. Consumers do not consider whether the model’s image fits well with their self-images or the brand’s image when building an attitude toward the advertising model, and this precedes the consumer’s attitude toward the advertisement. These results can be used as guidelines to select appropriate models for advertisements of senior apparel brands.

Korea has already entered into an aging society. In recent decades, the health problems for seniors has received considerable interest. We often see the elderly who have been struggled from discomfort or illness of the foot. Those foot related problems mainly cause from the use of improper shoes. Recently, shoe makers sell the shoes for seniors, so called comfort shoes, but the shoes are too expensive for seniors to buy easily. In this paper, we develop cheap insoles for seniors as an alternative of the comfort shoes and suggest the systematic process for the insoles development. This systematic process is as follows: 1) Survey the literature about the market of insole, 2) Investigate the standard size of body and foot for the seniors in Korea, 3) Analyze the customer needs by survey, 4) Study the walking pattern by experiments, and 5) Develop the novel insole for the seniors to relieve the inconveniences related with foot. From the newly developed insoles, the company B gains the sales increasing effect approximately 30% over through the increase in consumer satisfaction and company reputation and secures for intellectual property rights. Using the database from Korea Research Institute of Standards and Science, the reliability of developing technology of the functional insole has been obtained. The seniors are also enable to choose an alternative of comfort shoes for foot health. In the future, the insoles developed from this study have wide applications in the medical, cosmetic fields, and leisure sports fields. Accordingly, it seems to require more systematic studies utilizing Walk Analyzer and Foot Pressure Meter.

In this study, nine scarf designs expected to be effective for accent design for the fashion style of new senior women were suggested by reflecting purchase behavior and scarf preference after conducting surveys and an analysis by targeting 136 new senior women in order to propose scarf design-matching with the preferences of new seniors. As a result of the study on the scarf purchase features of new seniors, it was revealed that the purchase time for scarves was mainly autumn and winter, even though it is regardless of season, and in spring and summer, they seldom purchased scarves. The purchase frequency was four times a year, and what they first thought of at the time of purchase was represented in the order of color, design, and the material of the scarf. They most preferred department stores, mixed and achromatic colors, cotton and silk fabrics, natural and geometric patterns, and long scarves of a rectangular shape. In the case of the consumer attributes of scarves, it was revealed that 50th desired more individuality-oriented, unique scarf designs than 60th, and 60th desired scarf designs with convenient management considering others’ attention compared with 50th. As concepts for scarf designs, the aspects of individuality, co-existence, and maturity were extracted by reflecting the features of new senior women, and a total of nine scarf designs were suggested by developing three sub-designs for each concept.

The purpose of this study is to analyze the LOHAS tendency of new seniors' and its effects on the attitude and purchase intention for environmental-friendly food materials. Data were collected through a questionnaire survey from random sample of 162 senior customers in Seoul and Kyunggi area. The LOHAS tendency of new seniors can be divided into three factors; environmental-friendly, sustainability and sociality. Environmental problems affected the environmental-friendly factor the most while manufacturing techniques for sustainable products and recycling habits were key variables for the sustainability factor. The idea of companies sharing their value system of LOHAS tendency was the most significant for the sociality factor. Each of these LOHAS tendency factors influenced the purchase intention of the new seniors.

The present study aimed to examine participants’ perception regarding improvements in education for their return to a mountain village, based on “satisfaction, motivation’s achievement, and effectiveness.” Survey was conducted with 80 participants in 2017, of which 64 valid responses were used for statistical analysis. SPSS 21.0 program was used to conduct descriptive statistics, reliability analysis, factor analysis, and multiple regression analysis. The major findings were that a higher level of “satisfaction regarding the instructor and teaching materials” resulted in a higher level of motivation’s achievement of technology skills, social skills and effectiveness in interpersonal exchange. The findings also revealed that if “the content of education” were satisfactory, there was effective self development. In addition, the higher the motivation’s achievement of social skill, the higher the perception in effectiveness of self development and interpersonal exchange. The study can contribute to provide baseline data for improvement of education on return of people to their mountain villages, which are collaborating with civic groups, governments, research institutions and enterprises.

과학기술의 발달로 인해 인간의 삶은 더욱 편리하고 윤택하게 변화하고 있다. IT 기술 발달에 따라 다양한 스마트 디바이 스들이 대중들에게 사용되고 있으며 스마트기기 간 인터넷·네트워크 시스템을 통해 사물인터넷(IOT) 시대에 접어들게 되 었다. 스마트폰 사용자의 증가와 스마트홈 어플리케이션(App) 서비스로 인해 인간의 주거생활은 더욱 편리해지고 있지만, 실제로 주택 주거시간이 많은 액티브시니어세대에게 있어 스마트홈 App 사용은 빈번하지 않는 것으로 나타났다. 따라서 본 연구에서는 액티브시니어세대의 편리하고 윤택한 주거생활을 위한 스마트홈 App 활성화 방안을 제안한다. 국내에 서비 스 중인 이용자수가 많은 스마트홈 App을 다섯개 선정하고 선정된 스마트홈 App의 그래픽 유저 인터페이스(GUI)를 조사· 분석 하였다. 스마트홈 App의 조사·분석 결과 스마트홈 App의 GUI 측면에서 액티브시니어세대가 사용하기에 다소 미흡한 부분을 찾을 수 있었다. 특히, 최종적으로 액티브시니어세대의 신체적 특징을 고려하여 쉽게 접근하고 사용할 수 있는 스마 트홈 App GUI를 제안 하였다. 본 연구 제안을 통해 액티브시니어세대의 스마트홈 App 활용성 증대로 인한 삶의 질 향상 이 기대된다.