China is leading the global fashion market value in 2023 with consumers experiencing an integration of traditional consumption and production approaches to innovative ones triggered by the internet of things (IoT). This high speed ‘inspire and sell’ consumer conversion approach (ibid) is both enabling fashion consumption and introducing alternative approaches to end of life items. This finds Chinese consumers on the top of the global fashion consumption ranks raising even more the importance of sustainable practices. On an industry level, the shortened fashion cycles, the changes in item longevity, the low prices and the fast-moving consumer trends have attributed to an increasing waste generation as consumers discard clothes more frequently. Increasingly, studies alert to the availability of alternative end of life fashion practices, such as, swapping, renting selling etc offering more choices in terms of reducing fashion waste. Yet research related to these efforts seem to have a national or regional perspective and approach and most of the studies are located and focused on western societies.

The wide application of digital media technology in fashion shows has become the epitome of the development and innovation of today's fashion industry, enabling designers to break through the constraints of time and space, changing the performance of today's fashion shows, and making them present unprecedented new features. With the development of information technology, the integration of emerging digital technology and the fashion industry is accelerating. So far, separate studies have been carried out in various academic fields on the combination of Metaverse and NFT, but the current status and nature of relevant research are still incomplete. Furthermore, the current research on virtual fashion shows and NFT in China's apparel industry is limited. The purpose of this study is to investigate the influence of digital fashion marketing stimulation on consumer brand attitudes using the stimulation-organ-response (SOR) framework model. By analyzing 77 cases of virtual fashion shows in China, this study obtained antecedent variables and designed a research model. An online sample of 300 Chinese Gen Z consumers was collected and analyzed using SPSS and FSQCA. This research hopes to provide valuable information for the sustainable development of China's fashion industry, and to help Chinese fashion brands confirm the future market development direction of Metaverse and NFT.

In this research, we investigate the influence of Chinese consumers’ generation on the perception of “Made in China” luxury. This issue is of utmost importance for the Chinese government as Chinese consumers have now become the first luxury consumers in the world while China remains a non-legitimate dwarf in luxury manufacturing. To bridge this gap, we carried a quantitative survey involving 300 Chinese luxury consumers and tested the effect of consumers’ age on Chinese luxury products perceived luxury. Potential mediators are considered in our analyses, including consumers’ ethnocentrism and innovativeness, materialism, and cultural orientations (i.e., preference for individualism and tradition). The data are currently being collected. Our results will be discussed at the 2023 Global Marketing Conference in Seoul if this research is selected for presentation. They should help position current and future “Made in China” luxury brands and target Chinese luxury consumers.

This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.

In this paper, the basic and the extensional meaning of the Chinese word, shui (水), and the Korean word, mul (물), were compared for their similarities and differences, based on the different word meaning characteristics. Both words have the basic meaning of “water.” The extensional meaning and usage of these two words overlap semantically under certain conditions, but they have different characteristics in the two languages from the perspective of word formation, reflecting the differences in thinking and cognitive framework of the different cultural backgrounds. The research also found that the words differ greatly in terms of semantic extension. Mul in particular had a far richer and more diverse extended semantic meaning than shui.

이 글은 고대 동아시아 한자의 위상과 역할, 현대 초등학교 한자교육과 교재의 현황, 한자교육이 뇌에 미치는 영향, 인성 정화, 외국어교육의 보조와 국민생활의 편의라는 관점을 종합 적으로 고려함으로써 한국 한자교육의 필요성을 확립함에 있 다. 본문의 제1장은 고대 동아시아 문자의 위상과 역할에 대해 논의하고, 제2장은 현재 한국의 한자 교육 문제를 요약하고, 제 3장은 현재 한국의 초등학교 한자 교재의 현황을 분석하고, 제 4장은 한국의 초등학교 한자 교육의 필요성에 대해 진술하였 다. 이 연구는 현재 한국 초등교육의 실제 상황에 기초하고 있 으며, 문헌의 정리 및 데이터 분석을 통해 한국 초등 한자 교 육 연구에 새로운 관점을 제공하고자 하였다.

이 서평의 대상은 조선시대 한국 한자음을 다룬 난정 남광우 선생의 󰡔조선(이 조) 한자음 연구󰡕이다. 이 책은 총 6장으로 구성되어 있으며, 다양한 방법론을 활용하여 한국 한자음을 다루었다. 이 책의 가장 큰 특징은 현재 일반화된 성운학의 분석 틀에 의 지하지 않았다는 점에 있다. 이로 인해 책의 구성이나 설명 방법 등이 다른 한자음 연구 와는 차별화된 모습을 보인다. 한국 한자음 연구의 초창기에 나온 이 책은 한자음 연구사 에 있어서 중요한 의미를 가진다.

한자는 특유의 고유성을 지닌 문자언어의 또 다른 형식이며, 인류 문명사의 중 요한 자산 중 하나이다. 그럼에도 표음문자 중심의 시각에서는 한자가 전근대적인 문자 로 폄훼되는 경우들이 많았다. 본서는 바로 이러한 인식의 전환의 필요성과 함께, 한자가 가진 형체-의미 간 통합성에 따른 문화적 보고로서의 가치와 의의를 인식해야 함을 강조 하고 있다. 저자는 이와 같은 주장을 뒷받침하기 위해 다양한 한자들의 형체와 의미를 분 석하였고, 이 형체-의미 간의 연관성을 입증하기 위해 방대한 문자·문헌·문화 자료들을 활용하였다. 저자는 또한 한자의 고유성과 가치에 대한 인식이 동양의 가치와 위상을 바 로잡을 수 있는 첫걸음이며, 또한 이러한 인식의 확장은 인류 문명사를 통합적 관점에서 바라볼 수 있는 중요한 계기를 마련할 수 있음을 역설하고 있다.

This article reports on an experimental study that investigated the effects of different conditions of listener backchannels on the fluency of L2 speakers. The participants were 15 advanced Chinese learners of Korean who performed oral tasks in three different backchannel conditions: (1) verbal + nonverbal (V+NV), (2) nonverbal-only (NV), and (3) no backchannels (NB). The verbal backchannels included “[ŋ~] (Non lexical verbal form)”, “[ne]”, “[ɑ]”, “[ɨm]” while the nonverbal backchannels involved head nodding. Fluency was assessed via three temporal measures: Rate A, Rate B and MLR. The data was statistically analyzed using SPSS 25 package. The results showed that 15 Chinese participants in the NV condition were more fluent than in the V+NV or NB conditions. However, no significant differences were found between the V+NV and NB conditions. These results suggest that nonverbal backchannels may facilitate the fluency of advanced Chinese learners of Korean during oral tasks depending on the nature of backchannel use in their L1 and sociocultural environments. The present research theoretically broadens the scope of both fluency and backchannel studies and provides valuable data and methods for empirical studies on backchannels to Korean.

In actual language corpus, there exists a phenomenon of semantic dislocation between “Du1 (度1)” and “Du2 (度2)”. The sense of “Du1 (度1)” is mainly a noun, but it also has a verb sense of “according to rules”. On the other hand, “Du2 (度2)” is mainly a verb, but it has a noun sense, which is a military term. Based on domain restriction analysis, this paper analyzes the syntactic position, semantic evolution and domain restriction changes of the dislocated semantics, and examines the semantic evolution process of the two. It is found that when the verbal noun “Du (度)” undergoes a part-of-speech change, it is often influenced by external factors of language, leading to a sudden mutation in domain restriction. However, when “Du (度)” is only subject to internal language mechanisms, its part-of-speech does not change, and it only extends new meanings within the domain field and transitional domain field. Therefore, the study of domain restriction has practical significance in the classification of Chinese verbs and nouns.

The (Hanilseonman) New Dictionary is a multilingual dictionary of Chinese characters marked in multiple characters. It records the pronunciation and interpretation of Korean, Japanese, Northern Mandarin and Manchurian language corresponding to Chinese characters. There are few Chinese-Korean bilingual dictionaries in modern Korea, and the (Hanilseonman) New Dictionary, which records many Chinese words, is evaluated as the prototype of Chinese-Korean dictionaries. In this study, we examine the Chinese and Korean meanings of the ‘火部’ Chinese monosyllabic cooking verbs in the (Hanilseonman) New Dictionary. We then analyze their meanings, summarize their meaning-positions and classify the semantic fields. Furthermore, the accuracy of their Chinese and Korean interpretations in the (Hanilseonman) New Dictionary is examined, and the prominent interpretation methods and characteristics of the (Hanilseonman) New Dictionary are investigated. This study examines the influence of Modern Times food culture and language, and also points out the problems of Modern Times Chinese-Korean bilingual dictionaries and the direction of future dictionary compilation. This paper discussed the applicability of modern and contemporary Chinese-Korean dictionary definitions, examine the interpretation strategies of modern and contemporary Chinese-Korean dictionaries, summarize their similarities and differences. This paper also discusses the applicability of modern and contemporary Chinese-Korean dictionaries from the perspective of language learners. This study has significance for researchers on the historical development of Chinese-Korean dictionary compilation.

문신은 인류에게 오랫동안 전승되어온 문화 형태다. 인류의 여러 문화권에서 전승되고 발전 해온 전통적인 문신 풍습은 역사, 예술, 사회, 등 다양한 분야에서 학술적으로 중요한 연구 가치를 가진 다. 두룽족은 중국 남서부 윈난(雲南)성과 근처 지역에 사는 소수 민족 중 하나로 안면문신을 위주로 하 는 ‘얼굴문신(文面)' 풍습을 가지고 있다. 중화인민공화국이 성립된 1949년 전까지도 원시사회 형태를 유지한 두룽족의 전통적 문화는 문자가 없는 구전(口傳)의 형태로 전해 졌으나 두룽족의 신비로운 문신 문화에 대한 보존자료가 없어 연구의 필요성이 요구된다. 따라서 본 연구는 근현대 문헌과 윈난성 지역 현장 탐사 두 가지 방법으로 수행되었다. 얼굴문신 풍습의 정확한 이유와 시기는 알 수 없으나 1966년 중국 문화 대혁명으로 금지되어서야 사라지게 되었다. 얼굴문신의 상징과 기능에 대해서는 현지 탐사과 근현대 학자들의 연구를 통해 크게 신앙숭배, 성년 의례, 심미 장식, 민족 사회 역사의 4가지로 나눌 수 있으며 문신을 하는 시기는 7∼8세 부터이다. 얼굴문신은 지역에 따라 상류 여성은 비교적 복잡한 도안 으로 구성되었으며, 하류 여성은 간단한 도안으로 구성되었다. 문신은 주로 친족이 시술하며 주로 대나 무 꼬챙이와 솥바닥에서 추출한 회즙 재를 재료로 사용한다. 현재 두룽족의 얼굴문신을 한 여성은 25명 미만으로, 대부분 고령화되어 있어 수십 년 안에 모두 사라질 것으로 보인다. 따라서 두룽족의 독특한 얼굴문신 문화에 대한 문서화가 시급하다.

To transform old words into new words is a very efficient mode of word derivation in contemporary Chinese, which mainly involves the transformation of word form and the transformation of meaning. In the process of transforming the old words language users have created a lot of new words that are very novel in form or meaning based on the relationship between Chinese characters in terms of sound, shape and meaning or the structural features of Chinese characters. This paper lists more than 130 new appellations including sound-based words, form-based words, meaning-based words and words produced by changing the structure of Chinese characters, names the ways how old words transform into new words as JieYinFuXing, XieYinFuYi, BieJieFuYi, FanBeiFuYi, GaiZiBianXing and describes the transformation process of these words. These lexical phenomenons reflect some language psychology such as pursuing new differences, playing jokes and mental association. They have some impacts on the lexical system of contemporary Chinese as they open up new ways for the generation and change of contemporary Chinese words, they supplement the word-making methods and lead to some unconventional combinations in contemporary Chinese lexis. This paper intends to further clarify the important role of Chinese characters in word creation and word development, and deepen the understanding of Chinese Character study and contemporary Chinese lexicology.

It has been more than three years since the emergence of the COVID-19 at the end of 2019. The COVID-19 epidemic has had a certain impact on human’s normal production and life, and it is also constantly changing people’s social cognition, which are reflected in the vocabulary. There are many new words invented and the words with a sudden increase in frequency appeared. This paper selects the important Chinese words related to the COVID-19 epidemic from 2019 to 2022 as the research objects, and divides these words into three categories: COVID-19 cognition, government measures and social life. By sorting out the meanings and usages of the words, this paper analyzes and explores the development trend of Chinese social cognition reflected by these words according to the timeline. The research found that these words reflect the gradual concretization of disease names caused by the COVID-19, the proliferation of the names of mutated virus, the sudden high frequency of related words, the strong generalization and creativity of words in specific fields, lots of related words come out in the era of intelligence and so on, as well as the spiritual thoughts and cultural cognition of Chinese people contained in the vocabulary.

본 연구는 K-뷰티브랜드의 CSR동기가 CSR 진정성과 브랜드 신뢰에 주는 영향과 CSR 진정성 과 브랜드 신뢰가 브랜드 지지에 주는 영향을 확인하고자 한·중 소비자 데이터를 이용해 비교연구하여 진 행하였다. 수집된 데이터 중 392부를 검증에 사용하였고 2단계 접근법과 최우도 측정법을 활용해 분석하였 다. 연구 결과, 자기본위적 동기를 제외한 가치지향적, 이해관계자지향, 전략적 동기는 CSR 진정성과 브랜 드 신뢰에 긍정적 영향을 주는 것으로 나타났다. 또한 CSR 진정성은 브랜드 신뢰에 긍정적 영향을 주었고, 이는 브랜드를 지지하는 것으로 나타났다. 한·중 소비자를 비교한 결과, 두 나라 모두 CSR동기가 진정성과 브랜드 신뢰에 영향을 주는 것으로 나타났으나 중국소비자가 한국소비자보다 더 많은 부분에서 높게 나타 난 결과를 보였는데 이러한 결과는 K-뷰티 브랜드의 중국시장 확장을 위해서는 중국소비자를 이해하고 그 들이 추구하는 CSR동기 전략을 강화해야 한다는 시사점을 가진다.

The origin and evolution of Chinese characters (hanzi, 漢字), the reasons for its stability and longevity, and its future are some core issues in the study of Chinese characters. We have proposed three research models to tackle these problems: (1). Taking advantage of the logographic nature of Chinese characters, we have used a mathematical model to show that the Chinese writing should have already existed no later than 2100 BCE. (2). We have adopted the “funnel model” of protein folding in biochemistry to illustrate the landscape at the beginning of Chinese writing and how it evolved into a stable writing system. (3). We have proposed an ecological model for studying the past and future of Chinese characters. Based on these models, together with systematic archaeological study of pottery inscriptions and DNA analysis of human skeletons unearthed from various neolithic cultural sites, this article discuss specific issues related to the genesis, the longevity and the future growth of Chinese characters in the context of ecological model of Chinese characters. Particularly, how Chinese characters can be prepared to respond to future challeneges in a world of globalization and dataism.

Chinese as a foreign language education is one of China's crucial national and governmental strategy. Over the past 70 years of development, Chinese as a foreign language education has made remarkable achievements, but it faces great challenges. In China, the term Chinese as a Foreign Language Education is the last in a series of terms from Teaching Chinese as a Foreign Language to Teaching Chinese to Speakers of Other Languages and then to International Chinese Language Education, and in its development has passed from the 1.0 era to the 4.0 era. This article aims to present new goals by examining the achievements and characteristics of Chinese as a foreign language education step by step from the perspective of governance and drawing out their implications, identifying the causes of its development, and forecasting future tasks

Countries in the Chinese character cultural sphere share the Chinese Zodiac that assigns twelve animals to each year a person is born based on the order of arrival, so-called Tti. The twelve animals reflect the psychological characteristics of human life and are regarded as more special than other animals. Thus, the animals are used in idiomatic expressions as a vehicle to more properly describe human feelings and thought. This study therefore analyzed the semantic features of the twelve animals to explore the Chinese perception about the animals. The study result can be summarized as below: The representative semantic features of the twelve animals are as follows: [Villain], [Thief], [Misdeed], [Harmful], and [Heinous] for Rat; [Big] for Ox; [Villain], [Ferocious], [Cruel], [Heinous], [Foe], [Causing Fear], [Causing Risk], [Harmful], [Aggressor], and [Predator] for Tiger; [Agile] and [Quick] for Rabbit; [Emperor], [King], [High Status], [Authority], and [General] for Dragon; [Villain], [Aggressor], [Greedy], [Cunning], [Heinous], and [Vicious] for Snake; [War] and [Military] for Horse; [Weak], [Sacrifice], and [Dangerous Situation] for Sheep; [Nominal] for Monkey; [Small], [Slight], [Trifling], and [Useless] for Rooster; [Shabby], [Vulgar], [Bad], and [Foolish] for Dog; and [Shabby], [Vulgar], and [Wicked] for Pig. The negative semantic features were dominant in all animals except the dragon, which is consistent with a tendency that the animals are generally used to emphasize the negative aspects of a person. The semantic features of the animals are also presented in various domains of action, psychology, personality, morality, size, episode, speed, status, position, geographical features, attitude, shape, living, means, situation, etc.