본 연구에서는 FIT-Choice Scale이라는 측정도구를 활용하여 유아교사들의 교직선택요인을 분석하고 교직헌신과의 관계를 검증하였다. 2018년 11월 1일부터 2주간 동안 서울과 경기도 일원의 유아교육기관에서 근무하고 있는 현직 유아교사 578명을 상대로 설문조사를 하여 자료를 분석한 결과, 교직헌신에 유의한 영향력이 확인된 요인은 16개 요인 중 ‘자신의 교수능력에 대한 확신’, ‘아동과 함께 함’, ‘아동의 미래형성에 기여’, ‘교직의 내재적 가치 추구’, ‘교사의 사회적 지위인식’, ‘교직선택에 대한 사회적 권유’, ‘교직의 전문성인식’, ‘교사의 급여수준 인식’, ‘교직의 직무요구인식’ 등 9개 요인이었다. 유아교사들이 교직선택할 때 중요시하는 요인들의 우선순위는 교직헌신에 대한 영향력 순위와는 차이가 있었다. 교직헌신에 대한 영향력은 크지만 교사들이 교직 선택시 중요시하지 않은 요인들과 그 반대의 요인들에 대하여 전략적 개입이 이루어진다면 유아교사들의 교직헌신도를 높일 수 있는 방안의 모색이 가능할 것으로 기대된다.

Purpose - Present study aimed at investigating the factors that may affect consumers' decision confidence and decision comfort inducing choice commitment taken place at the stage of post-decision/pre-outcome. This study explored whether there are positive effects of dominance and instrumentality of chosen product on the decision confidence, and also identified whether there are positive effects of choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Research design, data, and methodology – Portable digital camera as experimental product was used. 260 data were collected from college students. Four were removed from the analyses because they did not complete the questionnaire. Eighteen were removed because they indicated not experiencing the camera in the past. 238 data were used at the analyses to verify hypotheses by structural equation model in AMOS 21.0. Results - First, both of the consumers' decision confidence and decision comfort positively affected choice commitment. Second, the dominance as well as the instrumentality had positive impact upon the decision confidence. Third, the choice easiness and goal achievement-related affect felt at the chosen product had positive impact on the decision comfort. In sum, present study identified the mediation roles of the decision confidence in the effects of both dominance and instrumentality of the chosen product on forming choice commitment, and also found the mediation roles of the decision comfort in the effects of choice easiness and goal achievement-related affect felt at the product on forming choice commitment. Conclusions - Focusing on the stage of post-decision/pre-outcome in decision making process, present study contributes to advancing the choice commitment theories by exploring the positive effects of both dominance and instrumentality of chosen product on the decision confidence, and by finding the positive effects of both choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Marketers should promote their products’ dominance and instrumentality by showing the superior roles of their product attributes in achieving consumption goal, and should help consumers feel comfort by making choice process easier and giving information that could help feel the goal achievement-related affect at their product chosen.