With the pandemic of the early 2020s coming to a close, city politicians and planners around the world seek to bring in more tourists and entrepreneurs to assist their local businesses and domestic economies in the return to pre-pandemic levels. There exists a myriad of ways city officials attempt to attract visitors from festivals and fireworks displays to citywide initiatives and awareness programs. This study takes a look at a destination’s perceived coolness, how it is manifested through destination service quality and tourist app use, and how it affects an individual’s revisit intention based on structural and interpersonal constraints.

Brand resonance plays a crucial role in customer relationship management and the development of brand equity between customers and the brand. Therefore, effective methods for promoting customers’ brand resonance are critical in the hospitality industry for gaining competitive advantages and establishing sustainable management strategies. The purpose of this research was to investigate the relationships among brand coolness, customer inspiration, and brand resonance in the hospitality industry, as well as the mediating influence of customer inspiration. A total of 451 customers from 25 well-known brand restaurants in Taiwan returned questionnaires. These restaurants are recommended by TripAdvisor and had elements of coolness indicated in the customer reviews. Among the 451 participants, 260 (57.6%) were female and 191 (42.4%) were male; 344 (76.3%) were unmarried; 279 (61.9%) had received a college-degree certificate or above; and most were 21 to 30 years old (36.6%). The results revealed that brand coolness positively affected customer inspiration and brand resonance and that customer inspiration positively affected brand resonance. Furthermore, customer inspiration mediated the relationship between brand coolness and brand resonance. The study contributes to the hospitality literature of brand resonance. These findings can apply for the practice of brand management and customer relationship management in the hospitality industry.

Destination branding has become an important trend in modern tourism. The development of destination brands has become a strategic tool worldwide because of the growing competition between destinations. In recent years, many tourist destinations have combined unique, creative, and attractive elements to transform themselves into “cool” tourist destinations. Destination brand coolness refers to tourists’ subjective and positive perception of tourist destinations and their beliefs that the destination brand offer distinctive, novel characteristics and attributes that the visitors are attracted to. Creating destination brand coolness can help tourist destinations differentiate themselves from their competitive counterparts, thereby attracting tourists. However, no study has conceptualized the construct of destination brand coolness, let alone developing scales that measure destination brand coolness.

The outbreak of COVID-19 has brought significant changes to today’s life. Human contact is regarded as a source of risk. Thus, the low-contact services provided by service robots have gained more attention in the hospitality industry. However, a relatively smaller proportion of empirical research exists about service robots on the consumer side. Moreover, technology acceptance theories were mostly used in the adoption of new technology products, but the psychological aspects of consumers were rarely explored. Therefore, the stimulus- organism-response model (SOR model) was applied to explore consumers’ acceptance of adopting service robots and to understand what factors will successfully stimulate consumers’ subsequent value and behavioral responses. Furthermore, we investigated the relationship among stimulus (coolness and affinity), organism (utilitarian value and hedonic value) and response (intention to use and word-of-mouth recommendation). This study used convenience sampling and tested the hypotheses with SPSS and Smart PLS.

‘Well-being’ is an important trend and issue that requires consumers to be satisfied with various functional fabrics; subsequently, functional fabrics that are highly sensible, functional, and environmentally friendly have a competitive edge (O’Mahony & Braddock, 2002; Hui, Lau & Ng, 2004). Recent interest in environmental protection due to global warming has led to various energy reduction campaigns. Fabric research has focused on developing cool summer fabrics and warm winter fabrics. The selection of a correct textile material is important to form a pleasant clothing climate. New fabric development requires new measurement methods. Warm/cool touch is a major factor that influences thermal clothing comfort. Current measurements of warm/cool touch is mainly assessed by Q-max using Thermo-LaboⅡ. The potential of using an infrared thermography camera (widely used because of its relatively cheap price) on warm/cool touch research has increased because it can visually show changes in clothing surface temperature. Skin temperature is a factor that influences heat exchange between the body and environment. It also indicates the effectiveness of the heat transfer process. It is an important standard to evaluate thermal comfort in thermal physiology. The techniques to measure skin temperature have been investigated to find more accurate data (Min, Chung, Sung, Jeon, & Kim, 2001). A thermometer is generally used to measure body temperature; however, there are some difficulties to accurately measure skin temperature using a thermometer. First, skin temperature was determined by only a few points on the body. Second, heat occurs during exercising due to fabric and thermometer friction that creates difficulties for the accurate measurement of skin temperature. A previous study by Choi & Lee (2008) indicated that it would be possible to evaluate the thermal properties of clothing using infrared thermal images. This study used a garment with different triacetate and PET high absorbance quick dry filament blending ratios and chose three healthy female subjects in their twenties to evaluate wear comfort sensations. They walked at 3.3 km/h for 20 minutes under conditions of 29±2℃ and 75±5% R.H. Subjective assessments of wear coolness, microclimate, and the thermogram image under the clothing were measured before and after exercising. We compared the results of the microclimate and subjective assessments with the results of the thermogram analyses. Clothing, high blended with triacetate, had a small average temperature difference as indicated by infrared thermal image. This result corresponded to subjective thermal sensation, microclimate humidity, and subjective wear comfort.