전세계 문화콘텐츠산업에서 미국이 차지하는 위상은 아직 굳건하다고 할 수 있다. 이런 상황 속에서 한 국 문화콘텐츠산업의 성장은 주목할 만할 현상이다. BTS의 글로벌 팬덤 현상 같은 K-POP의 인기도 높은 편이지만, 특히 주목해야 할 부분은 영상콘텐츠 분야에서 나타나는 한국 콘텐츠들의 성과들이다. 2019년 개봉한 <기생충>이 칸 영화제와 미국 아카데미에서 수상을 했고, 2021년 넷플릭스 오리지널 시리즈 <오징 어게임>이 전세계적인 신드롬을 일으켰다. 한국 영상콘텐츠들이 비평과 흥행에서 모두 인정받고 있는 것이 다. 이는 일부 마니아층에서만 소구되거나 일시적인 인기에 그치는 것이 아니라는 점에서 큰 성과라고 할 수 있다. 이 논문은 이런 현상에 주목하고 한국 문화콘텐츠산업의 현황을 정리하고자 한다. 동시에 한국 문화콘텐츠산업의 글로벌 경쟁력과 사회문화적 의미도 분석하고자 한다.

About 40 editions of the Korean classical novel Chunhyangjeon are available in seventeen countries, including China, Taiwan, Japan, Malaysia, Vietnam, Mongolia, and India in the East and the USA, the UK, France, Germany, Spain, Italy, Russia, Poland, the Czech Republic, and Hungary in the West. The act of translation is not simply rendering one language into another, but also changing the language system in order to interpret how the text will be received in the target culture. As a result of this process, there must be some cultural collisions and occupations displayed in the translation. Likewise, translated Chunhyangjeon is to experience similar collisions and occupations framed by foreign cultures. Japan took the greatest advantage of occupying Korean culture through interpretations of the text. To assit with colonization of the Joseon period, they made use of Chunhyangjeon to try to understand the realities of the Joseon people. As an attempt to discover the national traits of Joseon, they had the Japanese people read the translated versions of Chunhyangjeon and also Simcheongjeon and Heungbujeon. They found Confucian ideas in the text which included the three principles: filial duty, fidelity, and friendship. Accordingly, they unveiled their political intentions to strongly oppress the colonized country. On the contrary, English translations showed different aspects and directions in their translations. H. N. Allen, an American diplomatic minister and doctor, worked with James S. Gale, a Canadian missionary. Particularly fascinated with Joseon culture, Gale labored to produce a complete translation of the Flower in Prison (Okjunghwa). However, whether intentionally or not, his work often seems tainted by Orientalism because he regarded Joseon's spiritual values as those of Christianity. One of the other notable works is a French translation by J. H. Rosny. This work modifies the love of Chunhyang and Lee Mongryong by adopting western-style plays and jokes. It even includes kissing scenes and low-neck dresses of the female character forbidden in Joseon culture. This version was used for a Russian translation by Chekhov and also for the Vietnamese translation Chunhyang-Nangja (1910).

This study aims to interpret the significance as a cultural symbolism of ‘rentouhu (人頭 壺),’ which is gourd-shaped earthenware with a human face sculpted on the spout and has been excavated in large quantities at the Neolithic sites in the middle and upper reaches of the Yellow River in China. Although there have been brief descriptions on these artefacts due to their unusual shape, there has been little discussion of their significance as a cultural symbol. This study would like to argue that this object is a visual depiction of the origin myth that ‘humankind was born from a gourd,’ a myth that is widespread in China. The narrative of the origin of humankind from bottle gourd is universal and takes various forms in the origin myths of many ethnic groups in China, including the Han Chinese. It is also closely associated with the gourd, a device that enabled humankind to survive the disaster of the Great Flood. This paper draws on graphonomic, philological, archaeological, and anthropological data to discuss the cultural implications of ‘rentouhu (人頭壺).’ In particular, by clarifying the etymology of several Chinese characters including the character ‘yi’ (壹: one), this paper analyzes the traces of the myth of the origin of humankind from the calabash implicit in the etymology. Artefacts from Yinxu (殷墟), Anyang, Henan Province showing ‘a bird’s body with a human face’ discovered in the lower Yellow River region and the petroglyphs depicting the ‘flowers in the shape of human faces’ in Lianyungang (連雲港), Jiangsu Province in the downstream area of the Huai River are also expressions of the myth of the origin of humankind and cultural symbols of ‘rentouhu.’ This study will contribute to in-depth studies of the rentouhu as well as the origins of Chinese civilization. Beyond this, it will contribute to proposing a methodology of ‘Chinese character archeology,’ a convergence study involving graphonomy, philology, anthropology, and archeology.

일상 식재료이자 음식인 평범한 ‘미나리[芹]’는 많은 사회문화적 배경으로 인하여, 兼濟天下의 마음을 가진 士大夫 지식인의 다짐이고 忠情이었으며, 완전한 자기완성 을 위한 비움의 실현, 즉 ‘淸貧’의 상징으로 여겨졌다. 본 논문은 중국문헌과 詩詞 속에 그려지고 있는 미나리의 상징성을 탐구해보고, 그를 통해 단순한 음식으로서의 미나리와 문화표징으로서의 미나리가 가지는 문화적 함의를 고찰하였다.

민요는 한국의 오천 년의 유구한 역사를 가진 문화 기호이 다. 이는 가요형식이자 구전예술의 대표이며 민간습속의 반영 이며 음악과 문학이 모두 대중화의 특징을 나타내고 있다. 한 국 민중 생활 문화의 한 표현 방식으로서, 이러한 민간에 유래 하고 민정을 담고 민의를 토로하는 문화 형상은 한국 문화의 중요한 구성 부분이다. 본문은 구체적인 작품을 결합하여, 서정적인 문화, 생산과 생활의 문화, 의식이 충고의 문화, 오락하는 문화, 압박에 반항 하는 문화, 다원이 융합된 문화 등 6가지 방면으로 민요가 담 는 문화적 의의에 대한 분석과 이해를 진행하였고, 민요에 대 한 우리의 재인식에도 도움이 되길 바란다.

Recently, China's economy has entered a state of rapid growth from high growth to the growth of the so-called “The New Normal". In such a situation, "The Belt and Road" Initiativeas become the key of project The Chinese Dream. The cultural construction in "The Belt and Road" Initiative is really the key areas. According to this judgment that we say: "The Belt and Road"Initiative contains several important cultural significance. Its main contents are as follows: On the one hand, "The Belt and Road"Initiativeis not only the main spirit inheritance policies of socialist culture in contemporary Chinese, and The Chinese Dream future cultural policy to realize the plan. Second, "The Belt and Road" Initiativeis an important measure to spread China excellent traditional culture, create a good national image. Third, "The Belt and Road"Initiativein the construction of "people connected" is to expand cultural exchanges and strengthen people-to-people exchangesas the key target practice. Fourth, "The Belt and Road" Initiativeof advocacy and practice means to seek spiritual world through trade exchange settlement. This is to achieve the unity of the world "the Chinese Confucian philosophy, advocated "multicultural coexistence", "harmonious but different" pattern of world civilization. In a word, "The Belt and Road" Initiativeis not only an economic strategy, but more important is to promote along the cultural exchanges between the people all over the country. Chinese government is convinced that only relying on the profound Chinese culture, in order to overcome the difficulties "The Belt and Road "Initiative, finally realize the harmonious and win-win old world.

Many traditional designs and products can be seen to be out of step with modern society. While being marginalized from the contemporary market for this reason, they are highly regarded in terms of their historical and traditional values embedded in ways of life in the particular community over time and transmitted from generation to generation. This paper aims to explore cultural significance embodied in such designs and products and clarify its meaning and interpretation for people today who make and/or use them. This will help craft makers and designers better understand what to bear in mind while trying to revitalize them without losing its essential meaning and value. Employing an in-depth case study method, 11-day field research was undertaken to explore traditional designs and products in New Mexico, USA as a successful example of well-sustained and thriving art and craft culture acknowledged both locally and internationally. Based on key informant interviews and site visits, research findings are discussed mainly around three areas: traditional crafts, artisans and place. Based on the analysis of research findings, key success factors of traditional designs and products in Santa Fe are discussed, from which implications for important elements that consist of cultural significance attached to the products can be drawn.