본 연구는 기술보증기금의 기술평가자료를 활용하여 고성장기업의 결정요인에 대하여 분석하였다. 본 연구가 기존 연구와 다른 점은 3가지이다. 첫째, 현재 고성장 기업이 아닌, 향후 고성장기업으로 성장할 기업의 결정요인을 분석하였다. 둘째, 고성장기업을 매출 과 고용 2가지 측면에서 각각 구분하여 분석하였다 즉, 매출증가와 고용창출에서 모두 고성 장을 달성한 경우, 고용창출 측면에서는 고성장을 기록했지만 매출증가 측면에서는 저성장인 경우, 그리고 매출증가만 고성장을 달성하고 고용창출은 저성장을 기록한 경우의 세 가지 유 형으로 구분하여 분석하였다. 셋째, 기술보증기금 기술평가모형(KTRS)의 기술평가지표를 설명변수로 적용하였다. 분석결과, 기술의 수명주기상 위치가 적절하고 기술의 완성도가 높을 경우에는 향후 매출 과 고용이 모두 고성장하고 있다. 기술인력관리가 잘 되는 기업은 고용측면에서는 고성장을 하지만 매출측면에서는 오히려 저성장하고 있다. 이러한 결과는 고용고성장기업이 주로 기 술인력관리가 중요한 하이테크산업에서 발생될지도 모른다는 추론을 가능케 한다. 이에 하 이테크산업 여부를 나타내는 더미변수를 추가하여 분석한 결과, 하이테크산업에 속한 기업은 고용고성장의 가능성이 높은 것으로 나타나 이러한 추론을 뒷받침하는 결과를 보였다.

This study examined how fit between marketing capabilities and exporting marketing strategies affects high growth exporting manufacturing firms’ performance. The result indicates that the marketing infrastructure of high growth exporting firms affects marketing capabilities, the selection of exporting marketing strategies, and high performance. High growth exporting firms in this research belong to machinery, steel, vehicles, electronics & electricity industries. High growth firms by the OECD-Eurostat Manual on Business Demography Statistics (2007) achieve annual average sales or employment growth over twenty percent each year, during a three-year period, and to employ ten or more workers from the first observation year. High growth firms can be considered to have more appropriate marketing capabilities fit with efficient exporting marketing strategies. Barbero et al. (2011) indicated that high growth is based on market expansion and innovation, which is highly related to marketing capabilities. Vorhies & Morgan(2003) addressed that marketing organization fit with strategies affects positively marketing performance. Thus the purpose of this research is to examine the relationship between marketing infrastructure and marketing capabilities, to identify the influence of marketing infrastructure on marketing capabilities and the choice of marketing strategies, and to analyze the effect of fit between marketing capabilities and exporting marketing strategies on superior performance. The performance of high growth exporting firms can be obtained in various ways. Marketing capabilities can explain most the selection of strategy for performance (Barbero, Casillas, and Feldman 2011). Morgan, Katsikeas, and Vorhies(2012) addresses that architectural marketing capabilities influence directly export venture financial performance and that specialized marketing capabilities affect directly export venture market performance. The important role of marketing capabilities is positively associated with a more appropriate fit between identifying customers’ needs and implementing marketing strategies to achieve high performance (Barbero, Casillas, and Feldman 2011). Katsikeas et al.(2006) indicate that fit between marketing strategies and marketing infrastructure is a core factor on the performance of exporting firms. Vorhies and Morgan (2003) indicate that marketing capabilities fit with strategy is a vital engine of marketing performance. Although marketing strategy alone is not related to marketing performance (Barbero et al,2011), marketing organization fit with marketing strategy is positively related to marketing performance (Vorhies and Morgan, 2003). Katsikeas, Leonidou, Morgan(2000) analyzed export performance measures based on various primary data and indicated that the interrelation of export performance measures are considered. Vorhies and Morgan (2003) used the concept of ideal marketing organization profile and measured the relationship between fit of marketing capabilities and marketing strategies. Especially Shoham (1998) indicated that sales-related measures can be more reasonable for exporting firms at early stage, while profit-related measures can be more for export-experienced firms. These findings posit that to achieve high performance, high growth exporting firms understand the importance of fit between marketing capabilities and marketing strategies.