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        검색결과 52

        1.
        2023.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Mid-sized manufacturing companies, which account for 0.7%(5,480 companies), 13.8%(1.169 million persons) of total employment, and 15.7% of total sales, have recently experienced a lot of difficulties in management activities due to the impact of COVID-19, the U.S.-China trade war, and the collapse of global supply chains. To overcome this, revitalization of quality management activities to strengthen corporate competitiveness is emerging as an urgent task. In order for these quality management activities to achieve their intended purpose, the positive leadership of corporate managers is very important above all else. There have been many studies related to positive leadership, but most have focused on charismatic leadership and transformational leadership centered on large companies or small and medium-sized enterprises. Therefore, this study aims to present ways to strengthen the leadership of managers by empirically analyzing how the positive leadership of managers of mid-sized manufacturing companies, which was relatively under-researched, affects quality management activities and Business performance(Balanced Score Card; BSC).
        4,000원
        2.
        2023.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Recently, as ESG management has become an important issue, major companies in the automotive parts manufacturing industry are conducting ESG evaluations of their suppliers for the purpose of supply chain management. The results of these evaluations are being incorporated into contractual agreements. However, many small and medium-sized enterprises(SMEs) are lacking in their capacity and resources to effectively respond to ESG evaluations. Furthermore, existing ESG management guidelines do not provide an industry-specific guidance, making it necessary to establish industry-specific guidelines that SMEs can refer to. Therefore, in this study, the evaluation Indicators of ESG supply chain assessments are surveyed, which is conducted by domestic major automotive parts companies and global automobile manufacturers. Then 56 supply chain ESG evaluation Indicators are derived. Also, ESG management indicators for SMEs is analyzed through the Importance-Performance Analysis(IPA), based on an interview of expert groups. Therefore, this study could propose industry-specific ESG guidelines, based on the results of the derived indicators, which reflects the need for SMEs to practice ESG management within certain boundaries.
        4,300원
        3.
        2023.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Recently, the crisis of demographic extinction is rising in Korea more than any other country, and it is difficult for industrial sites to maintain without 'foreign workers'. Industrial accidents and accident deaths of foreign workers account for 7.6% and 12.3% of the total, through an in-depth analysis of fatal accidents in the manufacturing industry, differences and similarities between fatal accidents of foreign workers and all fatal accidents were confirmed in terms of occurrence type, workplace size, length of service, employment type, etc. In this study, customized countermeasures were found.
        4,000원
        4.
        2023.05 KCI 등재 구독 인증기관 무료, 개인회원 유료
        제조기업의 혁신전략은 기업의 기술경영활동에 있어서 기술의 확보, 연구개발, 제품혁신 등 다양한 방식을 통해 궁극적으로 경쟁우위와 연결되기 때문에 기업의 기술경영을 논하는 데 중요한 역할을 한다. 그동안 국내 제조기업 혁신전략 연구는 기업 규모별·산업별 혁신전략, 혁신 성과, 혁신을 위한 자원 확보 등 다양한 측면에서 연구되어 왔으나, 이들 연구 결과를 종합적⋅체계적으로 분석하는 연구는 거의 이루어지지 않았다. 본 연구는 국내 학계의 제조기업 혁신전략 논의를 종합하고자 2005년부터 2021년까지 한국학술재단 등재 학술지에 게재된 국내 제조기업 혁신전략 연구 51편을 대상으로 체계적 문헌 연구를 실시하였다. 연구 대상 문헌에 대한 분석 결과를 토대로 크게 세 가지 측면(분석대상, 연구초점, 혁신전략 유형) 에서 논의 결과를 종합하고 국내 제조기업 혁신전략 연구의 특징을 도출하였다. 연구 결과, 국내 제조기업 혁신전략 연구는 위 세 가지 측면을 기준으로 보았을 때 일부 분야에 편향된 연구가 이루어져 온 것을 확인할 수 있었으며 이를 바탕으로 국내 제조기업 혁신전략 연구의 미래 연구 방향을 제시하였다.
        8,700원
        5.
        2023.04 KCI 등재 구독 인증기관 무료, 개인회원 유료
        To analyze the status and needs of the small- and medium-sized garment manufacturing industry in Busan, this study comprised an online survey of companies and interviews with 14 representatives of the 98 companies. The results are as follows: Approximately 34.7% of the garment manufacturers were located in Geumjeong-gu, Busan. The most common type of work was the contracting factory type. Daily production output was between 100pcs and 300pcs. Production materials comprised 42.9% woven and 24.8% knitted fabrics. Main products were menswear, uniforms, womenswear, casual wear, sports and leisure wear, protective clothes, and children’s clothing. The main clients were uniform companies, main factories, wholesale markets, online shopping malls and promotion companies, exporters, and department stores. As a result of a survey on industrial needs with company representatives, their satisfaction with company employees was 57.2%, and the most important factor when hiring employees was job-related competencies, among which the ability to understand the sewing process was the most necessary. In terms of computer software literacy, illustrations and pattern CAD/CAM are required. They thought industry-university cooperation is crucial for advantage for advantage research and product development, as it allows for the sharing knowledge, resources, and especially human resources. The greatest administrative issue were human resources and funding.
        4,800원
        6.
        2023.02 KCI 등재 구독 인증기관 무료, 개인회원 유료
        최근 글로벌 정치․경제 환경의 대전환으로 미국과 유럽 국가들은‘재산업화 전략’으로 제조업 회복을 추진하고 있고, 중국도 ‘중국제조 2025’를 통해 제조업의 질적 발전과 고도화에 집중하고 있다. 이러한 상황에서 본 연구는 외국인직접투자(Inward Foreign Direct Investment, IFDI)가 중국 제조업 고도화에 미치는 영향에 대해 실 증적 분석을 통해 검증해 보고자 하였다. 제조업 가운데 첨단기술 산업의 비중을 중국 제조업 고도화의 지표로 이용하여 2004년부터 2020년까지의 17개년도 중국 31개 성(省)별 패널데이터로 고정효과 모형과 FGLS 모형 을 활용하여 실증분석을 하였다. 분석 결과, 중국 전체와 중국의 동부, 중부, 동북 지역, 장강경제벨트는 IFDI가 중국 제조업 고도화에 긍정적인 영향을 미치는 것으로 나타났지만, 서부지역에 대해서는 영향을 미치지 않는 것 으로 나타났다. 이러한 결과를 통해 IFDI가 중국 제조업 고도화에 미치는 영향은 지역별로 다소 차이가 존재 하고 있음을 입증하였다. 분석 결과는 중국 정부의 IFDI를 통한 지역 균형 발전정책이 중부와 동북 지역에 대 해서는 효과적이었음을 알 수 있었던 반면 중국 서부지역에 대해서는 IFDI를 통한 첨단기술 산업 고도화의 정 책 목표와 전략을 수정할 필요가 있음을 시사한다. 한편 통제변수로 활용된 변수인 수출과 수입으로 측정된 개 방정도와 첨단기술에 대한 연구개발 투자는 제조업 고도화에 매우 긍정적인 영향을 미치는 것으로 일관되게 나 타나고 있다.
        5,500원
        7.
        2022.10 구독 인증기관·개인회원 무료
        Cement is widely used as representative industrial material. In Korea, about 50 million tons of cement are consumed every year. In the manufacture of cement, raw materials containing NORM such as fly ash and bauxite are used. Therefore, the workers can be subjected to radiation exposure. The major exposure pathway in NORM industries is internal exposure due to inhalation of aerosol. Internal radiation dose due to aerosol inhalation varies depending on physicochemical properties of the aerosol. Therefore, the objective of this study was to investigate aerosol properties influencing inhalation dose in cement industries. In this study, aerosol properties were measured for two cement manufacturers. A particulate size distribution and concentration at various processing areas in cement manufacturing industries in Korea were analyzed using a cascade impactor. The mass density of raw materials and byproducts were measured using pycnometer. Shape of particulates was analyzed using SEM. The radioactivity concentration of Ra-226, Ra-228 for U/Th decay series was measured using HPGe. Particulate concentration by size was distributed log-normally with maximum at particle size about 7.2 μm in manufacturer A and 5.2 μm in manufacturer B. The mass density of fly ash and cement were 2.3±0.06, 3.2±0.02 g/cm3 respectively in manufacturer A. In manufacturer B, the mass density of bauxite and cement were 3.4±0.02, 2.9±0.01 g/cm3 respectively. The shape of particulates appeared as spherical shape in manufacturer A and B regardless of sampling area. Thus, a shape factor of unity could be assumed. The radioactivity concentrations of Ra-226, Ra-228 were 82±9, 82±8 Bq/kg for fly ash, and 25±4, 23±3 Bq/kg for cement in manufacturer A. In manufacturer B, the radioactivity concentrations of Ra-226, Ra-228 were 344±34, 391±32 Bq/kg for bauxite, and 122±13, 145±12 Bq/kg for cement. The radioactivity concentrations of Ra-226, Ra-228 in cement were less than raw materials such as fly ash and bauxite. It is because the dilution of the radioactivity concentration occurred during mixing with other raw materials in cement production process. This study results will be used as database for accurate dose assessment due to airborne particulate inhalation by workers in cement industries.
        8.
        2022.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Production management in the automobile parts industry is carried out according to the production plan of the customer, so it is important to prevent shortages in product supply. As the product composition became increasingly complex, the MES System was built for the purpose of efficient production plan management and inventory management, but its utilization is low. This study analyzed the problems of the MES system and sought to improve it. Through previous studies, it was confirmed that the inventory management of the pull approach that actually occurred in the warehouse is more suitable than the push approach based on the forecast of the warehouse for the volatility, complexity, and uncertainty of orders in the auto parts industry. To realize this, we tried distributed MRP by using the ADO function of VBA to link the standard information of the MES system with Excel and change the structure of the BOM table. Through this, it can help increase the accuracy of production planning and realize efficient inventory management, thereby increasing the utilization of the MES system in the auto parts industry and enhancing the competitiveness of the company.
        4,000원
        9.
        2021.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        최근 식품제조업을 둘러싼 환경이 급변하고 있다. 저출산⋅고령화로 인한 소비인구 감소, FTA 체결국 증가에 따른 국내 시장개방 확대, 제4차 산업혁명에 대한 식품제조업의 대응력 부족 등으로 식품제조업의 성장세 지속은 어려워지고 있다. 식품제조업의 질적 변화를 위한 혁신성장을 추진하고자 한다면 식품제조업의 혁신수준에 대한 평가와 향상 방안에 대한 심층적 분석이 필요하다. 본 연구에서는 식품제조업의 혁신수준을 평가하고 향상시킬 수 있는 방안이 무엇인지를 검토하고자 한다. 식품 제조업의 혁신수준을 혁신의 투입지표인 매출액 대비 연구개발비 비율(이하 R&D비율), 특허등록(출원) 건수, 총요소생산성을 활용해 분석․평가하였다. 그 결과, 식품 제조업의 R&D 비율은 다른 산업에 비하여 낮은 것으로 분석되었으며 특허 수와 총요소생산성 증가율 또한 낮은 것으로 나타났다.
        4,000원
        10.
        2020.11 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 연구는 4차 산업혁명의 핵심 산업으로 주목받고 있는 스마트홈 관련 산업의 국민경제적 파급효과를 정량적으로 분석하여 그 잠재성을 평가하였다. 이를 위해 선행연구들에 대한 문헌검토(literature review)를 통해 스마트홈 관련 산업을 제조업과 서비스업으로 분류하고 외생화하였다. 그리고 2018년 산업연관표를 이용하여 이들 산업이 유발하는 생산, 부가가치, 고용 및 취업효과와 산업간 연쇄효과를 분석하였다. 분석결과 스마트홈 제조업과 서비스업은 각 산업 영역에서 타 산업에 비해 높은 수준의 부가가치유발효과를 보였으며 스마트홈 산업 내부적으로는 제조업의 서비스업 생산 견인 기능이 상대적으로 더 크게 나타났 다. 또한 4차 산업혁명기술을 활용하는 산업답게 기술집약적인 산업과의 연관성이 높을 뿐만 아니라 스마트시티, 스마트카, 핀테크 등을 구현하기 위한 서비스 부문과도 깊이 연관되어 있음을 확인하였다. 한편 스마트홈 제조업은 후방파급효과가 전방파급효과에 비해 상대적으로 높은 최종 수요적 산업인 반면 스마트홈 서비스업은 전방파급효과가 후방파급효과에 비해 상대적으로 높게 나타나 중간재 산업으로서 타 산업으로의 공급 기능이 높은 산업임을 알 수 있었다.
        7,000원
        11.
        2020.11 구독 인증기관 무료, 개인회원 유료
        The aim of this study is to confirm the gap between customer-perceived value and supplier-perceived value in the manufacturing industry. The author empirically tested a structural equation model in a sample of 42 customers and 42 manufacturers. Findings confirmed the gap in the perception of value between customers and suppliers.
        4,000원
        12.
        2018.05 구독 인증기관·개인회원 무료
        The International Organization for Standardization published ISO 9001 Quality Management System– Requirements in 1987 and has revised four times since then. ISO 9001:2015 is the latest edition. This latest edition has two most noticeable changes. The first major change of new edition focuses on performance with an emphasis on Risk-Based Thinking (RBT) to enhance the process approach. The new edition consists of ten clauses whose first three clauses are largely same as older edition but risks are clearly stated and stressed in last seven clauses, emphasizing on Plan-Do-Check-Act cycle at all levels in the organization. The second major change is that the new edition has the same overall structure as other ISO management system standards known as High Level Structure with Annex SL. In this article we aim to statistically analyze minor nonconformities found in different types of transition audits. We try to interpret the findings and summarize the implications of the statistical results.
        13.
        2018.05 구독 인증기관·개인회원 무료
        The 4th industrial revolution is in its progressive form, and its effects are already being revealed throughout society. It has led to a variety of new technologies including artificial intelligence (AI), big data, Internet of Things (IoT), robotics, cyber-physical systems, biotechnology, 3D printers, drones, and Uber. The winds of this revolution are expected to bring many changes to the manufacturing industry. The low-growth global economy and a decline in productivity are prompting a 4th industrial revolution centered on Europe’s Germany, as it needed new growth engines. In Korea, manufacturing industries focused on labor and capital were the center of the industry. The goal was to pursue the first and second industrial revolution led by the developed countries, and to achieve what is called the “Miracle of the Han River”, “The Four Dragons for Asia”, and “The East Asian Miracle”. However, unlike the past, the 4th industrial revolution is not expected to bring about theoretical but substantial changes. The preparations and research into the 4th industrial revolution may seem to be ahead of the major countries, but unfortunately it is far behind the major ones. The United States, China, Germany and Japan are in the process of reorganizing the society, culture and economy in relation to the 4th industrial revolution. Korea`s economy, however, is showing a decline in the growth rate, with the exception of technical hardware and equipment and telecommunications. The 4th industrial revolution is an industry that requires highly specialized knowledge, information, and technology, and if it fails to respond to rapidly evolving technological changes and trends, it is bound to be relegated to the government's position. For small and medium sized manufacturers in particular, the longer the preparation is delayed due to poor environment, structural backwardness, lack of core competencies, and lack of innovation, the more likely they will adjust to social and technological changes caused by the 4th industrial revolution. Accordingly, it is necessary to enhance the importance of preparation for the 4th Industrial Revolution and to take strategic approaches to enhance the sophistication of technologies and the autonomy of small and medium sized manufacturing companies. In this study, we intend to study the manufacturing-ready effects of manufacturing industries based on the level of perception of the company’s 4th industrial revolution. For this purpose, 122 small and medium manufacturing companies were surveyed on the 4th industrial revolution. The survey was conducted for about four months from December 1, 2017 to March 31, 2018. In the case of small and medium sized manufacturing companies, a hypothesis was established on how the perception and preparation of the industrial revolution affects the direct preparation of the 4th industrial revolution. Three assumptions were presented depending on the level of perception of the 4th industrial revolution and the data were drawn from the questionnaire. When comparing the data to the hypothesis, small and medium manufacturing companies should be able to determine the level of interest they have in the 4th Industrial Revolution, and if they are not prepared to do so, they should be able to invest in a certain extent.
        14.
        2018.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 논문은 한국의 연구개발투자가 제조업구분에 따른 파급효과들을 산업연관분석을 이용하여 분석하고 있다. 연구 방법은 2010∼2014년 국내 산업연관표 상에서 연구개발투자 부문을 외생화하고, 경제협력개발기구(OECD)의 기술수준 분류표에 입각하여 기술수준별로 제조업을 분류하여 연구개발투자가 미치는 생산유발효과와 부가가치유발효과를 분석하였다. 분석결과, 연구개발투자의 기술수준별 제조업 구분에 따른 생산유발효과는 중고기술과 중저기술에 속한 제조업에서 높은 것으로 나타났으며, 부가가치유발효과 역시 중고기술 제조업에서 높은 것으로 나타났다. 반면 연구개발투자가 가장 많은 고기술제조업에서 생산유발효과와 부가가치유발효과가 상기 2부문보다 낮은 것으로 분석되었다. 이러한 결과들은 한국 제조업이 연구개발투자를 통해 기술수준의 제고를 달성하고 이를 산업구조의 고도화로 이어간다는 품질사다리론과 연계되지 않았음을 의미한다. 이러한 분석결과로부터 한국의 연구개발투자가 고기술제조업의 생산유발과 부가가치효과의 증대를 위해 구조조정이 필요하다는 시사점을 얻었다. 본 논문은 산업연관표의 구조적 특성으로 인해 연구개발투자의 시차를 고려하지 못한 한계를 안고 있다.
        5,700원
        15.
        2017.07 구독 인증기관·개인회원 무료
        Introduction The concentration of manufacturing factories in China signals a significant change in the global economy. Manufacturers in countries that are not price competitive feel a sense of crisis and use servitization in the manufacturing industry as a countermeasure. In particular, with the recent rapid development of IoT and AI, service methods are becoming faster and more diverse resulting in increased research on servitization. Vandermerwe and Rada (1988), who first mentioned the term servitization, define it as providing customer-focused products, services, support, self-service, and knowledge, all bundled together. Despite numerous studies on servitization few consider the customer’s perspective, although many consider the producer’s point of view. So far existing research only explored on how consumers accept value-in-use based on an accurate understanding of consumers' needs from the consumer perspective in servitization, based on expectation-confirmation theory. This study examines how customers accept servitization and links it to customer satisfaction. Literature review Servitization Ren and Gregory (2007) defined servitization as a strategic change in which manufacturing companies develop service-oriented or better services to satisfy customers, gain competitive advantage, and improve corporate performance. Raja et al. (2013) examined servitization to find the most important attributes of value-in-use for customers using servitized products and classified them into seven attributes. This study is based on the seven attributes identified by Raja et al. (2013). Perceived Usefulness, Confirmation, and Customer Satisfaction Bhattacharjee developed the Continuance Use Model based on the expectation-confirmation theory and conducted empirical studies for verification (2001b). Our study analyzes the correlation between customer acceptance process and customer satisfaction based on the Expectation-Confirmation model by Bhattacharjee (2001b). Research method We conducted surveys and analyzed the data of 50 Korean university students and members of the public using Smart Pay (Samsung Pay, Apple Pay etc.). The reliability of the questionnaire was verified by using the Cronbach’s alpha values and exploratory factor analysis. The seven variables of the value-in-use attributes of servitization identified by Raja et al. are as follows: relational dynamic, accessibility, range of product and service offering, knowledge, price, delivery, and locality. We measured three additional variables: perceived usefulness, confirmation, and customer satisfaction. Contributions Academic contribution This study provides a theoretical basis for examining the relationship between variables and the influence of the value-in-use attributes of servitization on customer acceptance and satisfaction. Practical contribution We present implications for customer satisfaction in the servitization process of manufacturing companies by explaining how customers accept the value-in-use attributes of servitization.
        16.
        2017.04 구독 인증기관 무료, 개인회원 유료
        Risk assessment in the manufacturing field has greatly contributed to rationalization and improvement of image of enterprise by preventing of serious accident and through systematic management of pre-risk factors for each manufacturing process, proceduralization of work processes, and simplification of safety management documents. However, as applied to manufacturing industries requiring diversity and complexity,€perfunctory improvement has been carried out. As a result of the study, the current system of risk assessment is generally implemented by upper management, whereas, it turns out that workers who are most exposed to risk have lack of knowledge and understanding of risk assessment. In order to improve the problems in the current system of manufacturing risk assessment and increase practicality, following two methods have been suggested to implement. One is an execution of risk assessment training for manufacturing safety and health and the other is an application of participatory (workers) risk assessment training.
        4,000원
        17.
        2016.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This paper suggests a specific model that could efficiently improve the interaction and the interface between MES(Manufacturing Execution System) server and PDA terminal through RFID(Radio Frequency Identification) system and bar-code system in automative transmission shipment place of the finished assembly parts. The proposed model shows that the new method by RF-Tag system can more efficiently perform to reduce processing time and loading time for shipment, compared with the current approach by bar-code system. It is noted in case of the method by RF-Tag that the effects of proposed model are as follows; (a) While the shipping lead time per truck for carrying by the current method was 35 minutes, the shipping lead time by the new method was 15 minutes. (b) While the accuracy for carrying by the current method was 50%, the accuracy by the new method was 99%.
        4,000원
        18.
        2016.08 구독 인증기관·개인회원 무료
        본 논문은 ISO에서 2008년 규격이 최근 2015년 규격으로 개정 발행됨에 따라 ISO인증이 필요한 조직들은 필수적으로 2018년 9월까지는 전환심사를 통하여 개정 인증을 받아야 한다. 2015년 개정 규격의 가장 중요한 특징은 리스크 기반 사고에 근거한다는 점과 2008년 규격의 5개 Sectors를 7개 Sectors로 확장하여 요구사항 들을 구체화시켜서 과거의 예방조치의 개념에서 리스크의 개념으로 전환하고 PDCA 싸이클속에 내재하는 품질경영시스템의 요소들을 시스템적으로 관리하는 것이다. 이에 따라 개정규격의 인증이 필수적인 여러 조직들 가운데서 동남지역에 위치한 제조업체들을 선택하여 제조업체 여러 가지 특성들에 대한 자료들과 개정규격의 적합성을 통계적으로 분석함으로써 그들의 관련성을 발견하고 개정규격이 용이하게 운용될 수 있도록 제안하고자 한다.
        19.
        2014.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The Purpose of this study is to compare occupational accident rate of unionized and non-unionized company and to investigate influences of labor relations on occupational accident rate in Korean manufacturing and construction Industry. Data in 2011 Occupational safety and Health Trend Survey were analyzed for this study. Results show that the occupational accident rate was lower in unionized company than non-unionized company. And amicable labor relationship reduces the occupational accident rate. The policy should be needed to support labor union and improve labor relationship to prevent industrial accidents.
        4,000원
        20.
        2014.07 구독 인증기관 무료, 개인회원 유료
        The objective of this paper is to understand consumers’ responses (attitude, perception of quality and luxury) to production delocalization in the luxury industry, based on brand origin matching consumers’ origin or not, in order to understand the interaction brand origin and consumer ethnocentrism on those responses.Two experiments were conducted. Study 1 exposes 166 respondents (French, Italian and other European) to a message of delocalization of either a French or Italian brand supposed to delocalize production to China. Study 2 assesses, among 62 French women, the implicit preference toward French luxury brands (through the Implicit Association Test, Greenwald et al. 1998) and the level of consumer ethnocentrism (through CETSCALE, Sharma et al. 1995). Then, the group is exposed between subjects to 2 delocalization messages X 2 country of delocalization (China, Poland EU) Although brand origin is not salient when consumers evaluate brands (no explicit preference for French brands over Italian brands across studies), it is nonetheless present below awareness, as part of the brand heritage and the brand identity (measured through an implicit preference for French brands over Italian brands among our French respondents). It manifests in context of brands delocalizing out of the home country. Across studies, the attitude toward the brand, the perception of quality and perception of luxury is affected negatively post-exposure to a message of delocalization. Yet, this result is moderated by consumer ethnocentrism and message framing. When the message induces positive consequences for the brand and for the national economy, French respondents (and Italian respondents in study 1) are less affected by the delocalization of their home brands than other respondents. In turn, when the message highlights a loss in national employment, respondents judge the brand more negatively. The effect is stronger for respondents higher in ethnocentrism. The country of delocalization does not influence those results. There is scarcity of papers investigating the CoO effect for luxury brands, although the luxury business model and luxury brand identity are rooted into brand origin. This paper is the first to our knowledge to investigate the effect of brand origin and consumer ethnocentrism on brand delocalization.
        3,000원
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