The performance of an organization largely depends upon the strategy-environment fit (Mintzberg, 1979). The success of business-level strategy is contingent on industry environment characteristics (Pelham, 1999). Under the strategic fit, new ventures need to match their strategies of market, product with external environment. In different contextual situations, a new venture should employ appropriate management practices that positively impact its performance. The strategic fit provides important theoretical foundations for understanding how strategies drive firm performance. Today, technology-based start-up ventures and corporate entrepreneurship both embrace emerging markets and emerging technologies as the core of their competitive advantage (Thukral, Ehr, Walsh, Groen, & Sijde, 2008). For these new ventures, it is important to set up market orientation strategy at the beginning of founding. New ventures need to explore market opportunities and respond to market requirements. Proactive and responsive market orientations are two dimensions of market orientation considering to latent and current market needs ((Narver, Slater, & Maclachlan, 2004)). Current studies acquiescently treat proactive and responsive as two types of market orientations. However, further study need to clarify whether and what extent and under what contextual situations new ventures pursue two dimensions of market orientation strategy. In specifically, does pursuit of a hybrid market orientation lead to superior performance relative to a pure one? What extent should a new venture emphasize relative pure strategy which can help it to fit its strategy with performance objectives? Furthermore, is the market orientation strategy purity equally important in both emerging and established market conditions and industrial technology standards? This paper proposes hypotheses of positive relationship between market orientation strategy purity and new venture performance. And, Market needs has a moderating role on the relationship of MO purity and new venture performance. That is, for emerging market, the MO purity will exert a weaker influence on the new venture performance. Technological uncertainty has a moderating role on the relationship of MO purity and new venture performance. That is, for emerging technology, the MO purity (especially proactive market orientation) will exert a stronger influence on the new venture performance.

This research explore the complementarity effect of export-market orientation and entrepreneurial orientation on export performance of SMEs from a CEE developing economy. We found that the likelihood of this effect on export profitability is higher in dynamic export market environments if high level of resources are committed to export operations.

This study seeks to understand how the interplay between Market Orientation, Firm strategy and Performance is developed over time. In order to study the interplay, I build a model on industry and company evolution by adopting a Variation, Selection and Retention (VSR) analysis of a telecom company and industry 1980-2010 in Finland market. The evolution of telecom industry and a case company is manifested in innovations and strategy in a company and respectively in the basis of competition in the market. In addition, what capabilities and resources a company can use successfully when innovating and developing products and services, and how those capabilities and resources change over time are of interest. A longitudinal (1980-2010) abductive case study of a telecom company’s offerings and strategy was made. Company’s spearhead innovations, managerial cognition and strategy were studied in a longitudinal setting. The theoretical contributions of the study are to discover Market Orientation payoff is context and industry life-cycle specific. Secondly, Market Orientation has potential adverse effects on Firm Performance, and what is the most important, Market Orientation as a sole source of innovation activity has a permanent influence on company’s comparative advantage in the market.

This paper is exploring the role of market orientation adoption by the Sales managers in the creation of effective cross functional relationship between Marketing and Sales and in company performance. Based on data collected from both Marketing and Sales managers in 132 consumer packaged goods companies, the study shows that higher levels of market orientation by the Sales managers are reducing the level of Marketing-Sales conflict as perceived by the Marketing managers and enhancing important performance metrics. The implications of the study for both theory and practice are discussed.

While the relationship between market orientation and new product performance has been extensively investigated, the mechanism by which market orientation contributes to new product performance was further studied in a business-to-business context. We developed a set of alternative research models to examine the roles of timing of entry and positional advantage in the market orientation—new product performance relationship. The results showed that industrial firms’ positional advantage is a key step in the process. Market orientation does not directly influence new product performance. Instead, market orientation helps to establish a firms’ positional advantage, which, in turn, positively influences new product performance in the marketplace. Timing of entry, shown to be an outcome of positional advantage, is not a determinant of new product performance in the business-to-business context. The findings revealed that market-oriented firms achieve superior new product performance through thoughtfulness indicated by a well-defined positioning strategy, not rapidity of action.

The purpose of this study is to present the Market Orientation effects on Enterprise Management Performance. In order to carry out this research, we obtained 212 survey sheets and inspected ten assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factor of Market Orientation, intelligence generation, don’t influence on the Enterprise Management Performance significantly. Second, the element of Market Orientation, information dissemination, don’t have an important effect on the Enterprise Management Performance. Finally, the requisite of Market Orientation, information response, affects to Enterprise Management Performance significantly. Based on the results, the parts with intelligence generation and information dissemination will be improved in the manufacturer of the small businesses.

This study investigates the difference between popular genre of mobile games and that of online games, and also the impact of affiliation with social network platform on the market performance. The results show that three genres such as action, puzzle, and RPG occupy a higher market share than the other genres. The structure of the mobile game market is more competitive than that of the online game market but game applications developed by top four developers - CJ E&M, NHN, com2us, WeMade - have been holding high ranks for months. It implies that the structure of the mobile game market is gradually becoming more concentrated. As the market competition increases, the marketing cost for acquiring recognition and the commission fee paying for platform have been increasing accordingly. Consequently, mobile game developers are encouraged to enhance the quality of their games as well as to devise diverse platform-marketing strategies in order to accomplish stable market performance.

This study was conducted to investigate the effects of the entrepreneurship and market orientation of franchisers on the boundary-spanning behavior of franchisees in food-service companies in the Yeongnam region. This study also investigated the relationship between the entrepreneurship and market orientation of franchisers and sought to identify the effect of the boundary-spanning behavior of franchisees on their managerial performance. Based on literature reviews, 4 hypotheses were tested. The subjects responding in this study were owners or managers of franchise restaurants in Youngnam province. A total of 605 questionnaires were analyzed using the factor analysis, a reliability test, and structural equation modeling analysis. The results revealed that first, the entrepreneurship and market orientation of franchisers were positively related to the boundary-spanning behaviors of franchisees, and secondly, the entrepreneurship of franchisers was positively related to their market orientation. Finally, the boundary-spanning behavior of franchisees was positively related to their managerial performance. Therefore, food-service franchisers in Youngnam should have the entrepreneurship and market orientation to lead franchisees to have positive boundary-spanning behaviors and good performance.

해외직접투자를 실시하기로 결정한 기업은 어느 국가 시장에, 언제, 어떠한 형태로 진입할 것인가 하는 문제에 직면하게 된다. 이 세 가지 사안에 따라 자원투입 수준과 해외직접투자의 궁극적인 성과에까지 영향을 미치게 되는 만큼 매우 중요한 문제이다. 그러나 다른 두 가지 문제에 비해 진입 시기에 대한 연구는 충분한 관심을 받지 못했다. 이러한 배경 하에, 본 연구는 국가시장의 불확실성이 진입시기와 진입방식에 미치는 영향을 분석함으로써 해외직접투자의 중요한 세 가지 사안을 연결시키고자 한다. 즉 진입 국가의 불확실한 환경이 진입시기와 진입방식에 미치는 효과를 실증적으로 조사하고, 이러한 관계 내에서의 기업자원이 가지는 조절효과 가능성을 발견하며, 진입시기와 진입방식이 상호작용하여 성과에 미치는 영향을 조사하여 기업의 해외시장 진입전략에 관한 결정요인과 결과를 포함하는 통합적인 프레임워크를 제시하고자 한다. 본 연구의 표본은 한국증권거래소에 상장된 기업들의 해외시장진출케이스로 구성되었으며, 가설검증을 위해 중재회귀분석을 실시하였다. 분석 결과, 기업들은 불확실성이 높은 시장으로는 진입시기를 늦추는 경향이 있지만, 기술적 자원이 풍부한 기업에서는 이러한 관계가 약해지는 것으로 나타났다. 한편, 진입시기와 기업성과의 관계에서는 진입방식의 조절효과가 발견되었다.

The present study analyzed empirically the structural relationship among characters, market orientation and performance of CEO's in small and medium-sized companies. The analysis showed that market orientation is affected by CEO's characters in the industry. It was also revealed from the analysis that the business performance and technical renovation of small and medium-sized companies rely fairly on their market orientation. These findings are believed to have great significance in the process of creating market orientation by the industry. That is, CEO's will may play a very important role in pursuit of market orientation and, at the same time, may act as a vital factor for small and medium-sized companies to achieve business performance and to realize technical renovation.

The focus of this study is to investigate the mediating role of online market orientation on information capital readiness-business performance relationship. The construct of information capital readiness is rarely researched. The readiness here refers to the availability of information capital needed to support strategy execution. As quantitative research, this study employs the partial least squares structural equation modeling (PLS-SEM) to test the hypotheses. Data was collected using questionnaires from the owners/managers of the micro, small, and medium-sized enterprises (MSMEs) in the East Java Province, Indonesia. As many as 433 respondents had participated. The result indicates that information capital readiness directly and positively affects business performance. Further analysis reveals that online market orientation partially mediates information capital readiness-business performance relationship. In conclusion, this study suggests that the owners/managers of the MSMEs should improve their information capital readiness to support online market orientation strategy so that it can improve their business performance. This is the first study that brings together the issues of information capital readiness and online market orientation as the antecedents of business performance in the Indonesian MSMEs research setting. The mediating role of online market orientation is rarely explored in previous studies.

This study aims to investigate the importance of earnings quality as a determinant of companies’ performance. It provides some empirical evidences from an emerging market, specifically from the Jordanian market. This study developed an econometric model for the effect of earnings quality on the companies’ performance using empirical evidence. The study employs a panel data analysis method by using a sample of all Jordanian industrial public shareholding companies listed on Amman Stock Exchange (ASE) during 2010-2018. The results reveal that Return on Assets (ROA), Return on Equity (ROE), and Earnings Per Share (EPS) as proxies of company’s performance are affected by the earnings quality. This provides the importance of positive earnings quality that eventually influences the companies’ performance. The results of this study suggest that the higher control level on the managers’ behavior and its outcome will have an effect on earnings quality, and thus the company’s performance increases. As well as, high relevance of accounting information will improve earnings quality, and thus earnings quality with the interaction factors of the company’s environment work on improving performance. As a conclusion, this study can work as a reference to assist standard setters, security analysts, regulators and other accounting-information users in appraising relation between the earnings quality and companies’ performance.

This study aims to find empirical evidence of causal relationship between strategy type, market orientation, strategic management accounting (SMA) strategic costing technique, and financial sector performance of private universities in Indonesia. The research object in this study are private universities in Yogyakarta, Indonesia. Yogyakarta is chosen because universities there are one of the barometers of higher education in Indonesia, and the city has quite a number of universities. The respondents in this study are the leader (manager) of private universities in Yogyakarta, Indonesia. The data analysis is done using SEM-PLS with WarpPLS 3.0 software. The results of this study show that market orientation has significant influence on the development and implementation of SMA strategic costing technique, while strategy type does not have significant influence on the development and implementation of SMA strategic costing technique. This study also finds that the implementation of SMA strategic costing technique significantly influences the financial sector performance of private universities in Yogyakarta, Indonesia. This study provides theoretical implication regarding SMA development in universities that consider that contingency factors (market orientation) can encourage increased organizational performance. It indicates support for contingency theory that states there are no general principles that apply to all situations.

The study investigates the relationship between broad-scope management accounting information usage, market orientation, and the firm performance. This study employs a survey data of 149 top-level and mid-level managers working in Vietnamese tourism enterprises. To analyze research data, we employ SmartPLS 3 software. The analytical process include measurement model evaluation (evaluate the scale’s validity and reliability) and structural model evaluation (test research hypotheses). The results reveal that broad-scope management accounting information usage has a positive direct effect on market orientation dimensions (include information generation, information dissemination, and responsiveness). Then, market orientation dimensions also have positive direct effects on the performance of Vietnamese tourism firms, excluding information dissemination. Moreover, this study also reveals that the market orientation dimensions mediate the relationship between broad-scope management accounting information usage and firm performance. The findings of this study suggest that tourism firms should pay more attention to the use of management accounting information in decision-making. With the increasingly fierce competition of the tourism firms today, capturing and meeting the needs of the market is a prerequisite to help firms enhance their competitiveness and improve their performance. To do that, Vietnamese tourism firms need to consider pursuing market orientation and enhancing broad-scope management accounting information usage.

This study investigates the relationship between related loan, ownership concentration and real estate firm performance. The data was collected from 35 real estate firms listed on Indonesia Stock Exchange from 2007 to 2012. Related loans are viewed from the angle of related lending and loan. Related lending and loan is measured by the related lending on total lending ratio and related loan on total loan ratio. Firm performance is measured by the asset turnover ratio and return on assets ratio. Ownership concentration is measured by the right cash flow. The data analysis was done with regression analysis and panel data. The results of the study found that related loans had a positive effect on sales but had no effect on profits. This supports the efficient transaction hypothesis. On the other hand, related lending has a positive effect on profits that supports opportunistic transactions. Ownership concentration moderates the effect of related loan on company’s performance. The related lending are beneficial for mutually supporting activities in the real estate sector business group in Indonesia, but related loans have the potential to be used in tunneling activities. The paper contributes to the related party transaction in benefits-risks of related lending and related loan in uncertainty context.

COVID-19 pandemic has made the economy in Indonesia sluggish, especially Small and Medium Enterprises (SMEs). Simultaneously, the SMEs existence in Indonesia is fundamental and considered important by the government since it is able to assist numerous laborers and become an income source for the lower and middle classes of the community. The productivity of SME in a region will undeniably influence the availability of job and, of course, reduce the number of unemployed. Therefore, in this study, the researchers looked at how to improve SMEs performance to continue to exist amid the COVID-19 pandemic, by identifying the relationships between product characteristics, market competitive strategies, and the performance of SMEs. The research was done on SMEs in West Java, Indonesia. The example employed was Batik SMEs in Cirebon with at least 10 years in existence, and the total number of these SMEs was 165. As the basis of a quantitative approach, this study employed survey instruments by distributing a questionnaire. In analyzing the data, it utilized the structural equation modeling (SEM). The result showed a significant relationship between Product Characteristics, Market Competitive Strategy, and Price and Product Success Rate on SMEs Performance. This study’s findings contribute to the SMEs performance literature.

This study examines the association between governance quality at country level and stock market performance. Specifically, the study investigates the influence of control of corruption, government effectiveness, political stability and absence of violence, rule of law, regulatory quality, and voice and accountability on all-share index of the stock markets of the six Gulf Cooperation Council (GCC) countries. This study is anchored on two theories – the Efficient Market Hypothesis (EMH) and Institutional Theory. The study employs panel data spanning from 2006 to 2017. The findings show that political stability and absence of violence and rule of law exhibit a significant positive impact on stock market performance, while regulatory quality and voice and accountability have a significant, but negative relationship with stock market performance. The results imply that quality of governance in terms of rule of law and political stability devoid of violence have strong impact on stock market returns. Similarly, improved stock market returns are largely dependent on the efficiency of the institutional environment of market as investors are always wary of the inherent risks associated with the uncertainty of the market. This study has crucial policy implications for the government of the GCC countries and stock market participants.